Overview Of Lead Management Process Training Ppt

Slide 1

This slide depicts the lead management process. The steps involved are: Lead capturing, lead tracking, lead nurturing, lead qualification, and lead distribution.

Slide 2

This slide explains lead generation, the first step in the lead management process. It highlights that lead generation involves acquiring leads through multiple channels such as social media, websites, email, webinars, etc. It also mentions that outbound and inbound techniques that aid lead capturing.

Slide 3

This slide explains lead tracking, a step in the lead management process. It emphasizes that lead tracking is about analyzing leads' origin and observing where they are in the sales and marketing funnel. It also mentions that tracking leads is essential in lead management because it allows you in knowing about their activities such as website pages visited, emails opened, phone call responses, and other forms of communication.

Slide 4

This slide discusses lead nurturing, a step in the lead management process. It emphasizes that lead nurturing is how organizations develop relationships with leads to convert them into prospective buyers. Effective lead nurturing campaigns have resulted in direct revenue gains for businesses, and it also mentions drip campaigns as an essential aspect of lead nurturing.

Slide 5

This slide discusses lead qualification, a step in the lead management process. It emphasizes that if non-sales-ready leads are in the pipeline, there will some lost sales. As a result, identifying leads based on their interest, requirement, and purchasing capacity is critical, as there is no point in selling to prospects who will never buy. 

Slide 6

This slide discusses lead distribution, a step in the lead management process. It emphasizes that lead distribution entails assigning leads to the most appropriate sales agent to convert them into customers because each lead has unique needs, and each sales rep has their skills and expertise. It also states that lead management assigns the right lead to the right sales representative and this data is accessible to all team members.