Online Platform Business Plan Including Market Size, Product Segmentation (Fashion and Apparel, Electronics and Accessories, Groceries, Home Décor, Etc.) Market Trends, Major Challenges, Financial Highlights, SWOT Analysis, Target Segmentation (Buyers and Sellers), Major Players with Attributes Comparison, Go-to-Marketing Strategy and Growth Forecast (2021-2027) Pdf Word Document Report

Step 1 – Start-up cost summary for e-commerce platform

This section provides information about start-up expenditures that incur during the process of establishing an e-commerce platform. It includes start-up ownership, legalities, and other expenses associated with the platform. It will also highlight how the company will utilize its funds.

Knowing your costs and how to control them will help you effectively launch your company and maintain a profit while it is operating. You can: Determine your beginning costs by Calculating projected earnings. Analyze the break-even point.

Further, showcase how the company is utilizing the fund, and the overview of it gives a clear idea to the audience.

Step 2 – Implementing effective business solutions by analyzing the market gap

This section covers the problem associated with the e-commerce industry and how the company will implement an effective solution to overcome the existing gap. It also helps to identify unexplored areas that other businesses in the same space are not serving currently.

Every business comes into existence to solve a particular problem that is prevailing in the market. So, highlight the market gap and the solution that the business is providing to solve that gap.

Step 3 – Product categories offered by the e-commerce platform

The area of your business plan that discusses your goods and services enables the reader to comprehend your goals, the things you offer, how you compete with other possibilities, or how you fill a market gap that no one else is filling.

The purpose of this slide is to provide a glimpse of the key product categories offered by the platform that delivers a specific value proposition for an end client, such as fashion and apparel, home appliances and kitchen, groceries, home décor, electronics, and accessories, etc.

Step 4 – Analyzing key success factors to strategize e-commerce business

This section covers the major points to be kept in mind while selling products on the platform. These are understanding prospects' needs, focusing on outcomes and emotions, and building a strong brand.

However, these key factors have the potential to attract investors’ attention and can influence their decision.

Step 5 – Key statistics associated with the e-commerce industry

This section highlights the thorough assessment of a market within the e-commerce industry. It will help in getting valuable insights and projecting the success that the company expects while introducing its brand and its products to consumers within the market.

Further, showcase the retail sales, in the form of a bar graph by anticipating the next 5 years’ sales for both retail e-commerce sales as well as non-e-commerce sales.

Moreover, showcase the US retail sales growth in the form of a bar chart for different categories.

However, don’t forget to highlight the facts of the US e-commerce sale and the retail e-commerce category growth.

Step 6- Key market trends shaping the e-commerce industry

This section highlights the key market trends that have the potential to change the current market scenario, as well as ways that the company can stay ahead of competitors. With these trends, the company will look for innovative or new ways of providing its products and services.

So, highlight the facts and figures to showcase the market trend that is prevailing in the market. Showcase the population % of the country and highlight how many are digital shoppers.

Also, showcase the facts related to the rise in online shopping, digital shoppers age, etc. This will give the overview to the audience who may be thinking to invest in the company.

Step 7 - Determining growth drivers for the e-commerce platform

This section caters to details about various growth drivers resulting in e-commerce platforms' progress. In terms of enhancing shopping experiences with mobile commerce and augmented reality, rise in the number of voice searches, sustainable business practices, etc.

All the growth drivers’ factors can lead you to get funding from a potential investor.

Step 8 - Detailed porter’s five forces analysis for e-commerce platform

The section highlights porter’s five forces model and its implications in the US e-commerce industry. The five forces include rivalry among competitors, bargaining power of buyers and suppliers, and the threat of new entrants and substitutes.

Further, mention the force i.e., low, moderate, and high of each key point along with its detailed description to formulate the decision.

Step 9 – Effective go-to-market strategy to increase sales and revenue

The purpose of this section is to implement an effective go-to-market strategy. The purpose is to bring company's products or services to an end customer taking into consideration elements like sales, positioning, and price.

Mention the marketing strategy made by the marketing team in each element, to give a wide perspective to the audience about the growth & expansion of the company.

Step 10 – Key financial assumptions for an e-commerce start-up

This section provides a glimpse of important financial assumptions that are to be made while setting e-commerce platform in terms of income, expense, and balance sheet. The computations are based on market trends and conditions prevailing in the e-commerce industry.

So, highlight the financial assumption for different particular for the anticipated 5 years so that audience can calculate the growth of the business.

This is a very important slide of the business plan as every investor and client is interested to know the financial status of the company.

Bottom Line

What is the size of E-commerce industry in US?

The eCommerce industry is expanding and will soon undergo a significant evolution. It significantly alters consumer behavior, demands, and shopping trends. In just 25 years, this industry has generated global revenues of more than 2 trillion US dollars.

What is the E-commerce market growth?

E-commerce will account for 20% of global retail sales by 2024.