Off Page SEO Toxic Backlinks And How To Avoid Or Remove Them Edu Ppt

Slide 1

This slide provides information regarding the backlinks and multiple factors that contribute towards their toxicity. It also contains details regarding their harmful impact.

Instructor's Notes:

The major factors that increase the backlinks toxicity are:

• Low Domain Power: It is calculated as the ratio of Trust Score to Domain Authority

• Trust Score refers to the number of backlinks pointing towards a domain from trusted sites
• Domain Authority is a metric to predict the likelihood of a website to appear in higher ranks in SERPs
• A low ratio indicates that the website's Domain Authority may have been inflated artificially

• Mirrored Pages: When identical pages on multiple sites link to one's domain using the same anchor text, it is called mirrored pages
• Page Layout: When the visible text to HTML ratio is low, it indicates that the linking page has poor quality

The Negative Impacts of Toxic Backlinks are listed below:

• Toxic Backlinks are Ignored: Search engine ranking algorithms ignore the toxic backlinks, leading to the wastage of time and resources
• Toxic Backlinks get Penalized: Search engines penalize websites using toxic backlinks by decreasing their ranking in the SERPs for specific search keywords or de-indexing them
• Toxic Backlinks receive manual action: Websites using toxic backlinks also receive warning actions when the search engine web spam team reviews the website's link profile and finds many toxic backlinks

Slide 2

The purpose of this slide is to highlight the major types of toxic Backlinks such as links from spammy websites, link-mill websites, unrelated industry websites, discussion forum and blog comment links and PR release links.

Instructor's Notes:

The backlinks from the following sources must be avoided as they are toxic and can attract penalties from search engines.

• From Spammy Websites: Backlinks from spammy sites such as pornography, pharmaceuticals, and online gambling, etc.
• From Link-Mill Websites: Backlinks from paid link schemes. Although they offer high volume backlinks in a short span of time, they have poor quality and are toxic
• From Unrelated Industry Websites: Avoid toxic backlinks from unrelated industry websites. For example, if one has a restaurant, then the restaurant's website should obtain backlinks from chefs, food critics, etc.
• Discussion Forum and Blog Comment Links: Search engines now have increased AI and natural language processing capabilities, so they can easily detect if it is conversation or broadcast happening in the forum. Hence, backlinks pasting in discussion forum and blog comment should be avoided
• PR Release Links: PR webpages with dozens of irrelevant keywords as they can attract penalties from search engines

Slide 3

The purpose of this slide is to highlight the multistep process to remove toxic backlinks.

Instructor's Notes:

The major steps to remove toxic backlinks are:

• Step 1: Identify types of the toxic backlinks to avoid, such as links from

• Pornography, pharmaceuticals, and online gambling sites
• Paid link schemes
• Unrelated industry websites

• Step2: Find Source of toxic backlinks using backlinks management tools such as Ahrefs, SEMrush, Moz, and SE Ranking. Once identified, export details of toxic backlinks in CSV file to further investigate
• Step 3: Find out the details of the company hosting the website with toxic backlinks using tools such as "WhoIsHostingThis". Then email the concerned person and request to remove the toxic backlink
• Step 4: If the person concerned doesn't respond, use Google's 'Disavow Links' tool to remove toxic backlinks by informing it to ignore all the links from a specific domain

Additional Slide 1

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