Off Page SEO Definition Factors And Techniques Edu Ppt

Slide 1

This slide provides information regarding the definition of Off-Page SEO. It also contains details regarding the importance of Off-Page SEO.

Instructor's Notes:

Off-Page vs On-Page SEO

• Limited control over the optimization techniques in comparison to On-page SEO
• Requires continuous efforts to achieve consistently good results in the long term

Slide 2

This slide showcases the multiple techniques to perform off-page SEO such as create valuable backlinks, brand mentions and citations, guest blogging, social networking, social bookmarking, forum submissions, press release posting and content sharing.

Instructor's Notes:

The multiple techniques to perform Off-page SEO are as following:

• Create Valuable Backlinks: Create backlinks to our website from quality sources to increase genuineness and trustworthiness
• Brand Mentions and Citations: Reach out to influencers and request them to mention/cite your brand in their online posts for increased visibility
• Guest Blogging: Contribute as a guest author to blogs. Also, focus on blog quality than quantity
• Social Networking: Create a solid presence across multiple social media platforms and regularly post content
• Social Bookmarking: Bookmark website/webpage on popular bookmarking websites to increase online website traffic
• Forum Submissions: Regularly share content in search forums by answering user queries
• Press Release Posting: Submit company articles in high PR article submission directories with website links
• Content Sharing: Share content related to the company, such as pdfs, images, infographics, and videos with website links

Slide 3

This slide depicts the factors affecting rank in off-page SEO such as quality backlinks, author rank, link profiles, quality content and relevance.

Instructor's Notes:

The key factors that affect the ranking in Off-page SEO are as following:

• Quality Backlinks: Always try to get backlinks from websites with high domain authority
• Author Rank: It refers to the score given by search engines to the content’s author. It is advisable to seek backlinks from reputed authors with a higher rank
• Link Profiles: Avoid linking to spammy websites. Because if identified, search engines penalize for doing so
• Quality Content: Always write high-quality content as it increases the chances of others liking & sharing it. Hence it naturally obtains backlinks for the website
• Relevance: Ensure that backlinks obtained are highly relevant to business and not manipulative. Otherwise, it will attract penalties from search engines

Additional Slide 1

This slide contains icons related to Search Engine Optimization (SEO). The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 2

This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 3

This editable slide can be used to share the organization's vision, mission, and goals. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 4

This slide can be edited to provide information about the organization's core team. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 5

This slide can be used to present multiple discussion ideas to the stakeholders concerned.

Additional Slide 6

This slide contains an editable 30-60-90-day plan to suit the presenter's needs.

Additional Slide 7

This slide contains a timeline to showcase multiple milestones of the organization.

Additional Slide 8

This slide contains a roadmap template for effective strategic planning. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.