New Product Marketing Powerpoint Presentation Slides

New product introductions are common. Scores of products get launched every year, but not all launches are successful. According to Clayton Christensen, a professor at Harvard Business School, more than 30,000 new products are introduced each year and 95% fail. You must do everything correctly to ensure it doesn't happen to you.

Do you also need help with a rollout plan for the new product launch? Check out these slides by SlideTeam.

If you are wondering why new product launches are essential, you should know that such actions offer the following benefits:

• New products help open up new revenue sources and generate more revenue

• New product launches help companies create the interest of the target audience and can enhance brand recognition

• They also help boost the loyalty of existing customers/clients as you have more to offer them

Marketing is an essential part of a new product launch, and if you need help with that, you must follow all the essential steps and take all of them. The following presentation slides by SlideTeam will help you understand the key new product marketing steps and guide you through each step.

Want a new product sales strategy, too? This link is right for you.

Template 1- Tactics: Buzz

Creating a buzz or hype about a new launch is one of the most critical and useful strategies for attracting product attention. To ensure that a buzz or hype is created quickly, you need to use different methods, like email marketing to build awareness via email, FAQ creation to answer common questions, and website updation. You can also use different tactics to create a buzz about the new product, like talking to existing customers about the new launch or approaching prospective ones in specific target zones.

Template 2- Tactics: Launch

Most marketing experts know that the launch stage is critical in introducing new products. In this stage, the focus is not only on awareness about the new product but also on key factors like demand generation, lead generation, and retention, among others. This PPT Template highlights different strategies to help entice customers.

Template 3- Tactics: Momentum

Another critical stage in new product development is momentum. The targets in this stage are achieved via internal factors like awareness, internal emails, regular training, etc. There is also a focus on customer retention, demand generation, and channels for awareness and demand generation. Promotional actions like exhibitions, trade shows, conferences, etc., are key to this stage.

Template 4- Product Launch Detailed Plan

Use this PowerPoint Presentation to prepare a detailed plan for your product launch. It covers every aspect of a product launch that varies from product design, pre-planning, venue selection, program creation, marketing activities, and several post-event tasks. Each stage is defined in detail in the slide. For instance, selecting the venue includes small steps like choosing a building, finalizing the location, picking the right transport links, ensuring proper décor and equipment placement, etc.

Template 5- Marketing Plan

A marketing plan is an indispensable part of any new product launch. It helps market the product correctly, increases awareness, and can play a crucial role in reaching the right target audience at the right time.

This slide covers the essential aspects of a marketing plan for a new product. Examples of marketing strategies include online reviews, SEO submissions, PRs, ads, and radio jingles. You can use all these effectively and efficiently track their success.

Template 6- Lead Generation Activities

Lead generation helps reach out to customers and motivate them to purchase. Some useful and effective methods used in this slide are road shows, trade shows, conferences, advertisements, campaigns, direct mail, and online marketing activities. This will help to promote your product.

Template 7- Press Release Plan

Press releases are one of the simplest ways to raise awareness about a new product. The above slide will help you decide when to publish a press release, when to schedule media briefings, how to do a media presentation, and how to communicate smartly with a customer spokesperson, among other things.

Template 8- Social Media Plan

4.9 billion people use social media today. Therefore, a social media plan is crucial for any product launch. Use this PPT Template to create a thorough social media plan. This will help develop strategies for using social media platforms like Twitter, Snapchat, Facebook, LinkedIn, and YouTube. You can also use this creative slide to decide when and how frequently to post on each platform mentioned above to keep the audience engaged and energized.

Template 9- Sales Training Plan

The sales team plays a crucial role in promoting a new product. Therefore, they need to be aware of all its features so that they can easily choose how to pitch it to potential customers (both existing and new ones).

The slide by SlideTeam mentioned above can help create a comprehensive sales plan in simple steps. It focuses on the essential types of training such as sales training, field training, support training, use case training, and FAQ training. You can select a date for each training type and ensure that everyone who needs this training is present and everything is clear.

Template 10- Marketing Budget

When launching a new product in any industry or sector, it is critical to create a marketing budget. Doing so ensures that you track all the money spent on marketing activities and that you only spend what you can afford.

This slide by SlideTeam can help you to create a detailed marketing budget. With it, you can also assign funds to different marketing efforts, such as public relations, blog creation, social media marketing, local and national marketing, and content marketing. It also has a provision for website updation, which you must pay attention to. You can add or remove any of these activities, start with one, and then add more. With this slide, you can also change the months and the amount allocated for each month. Isn't that amazing?

Final Words

If you plan a product launch, you need the slides above to make the marketing process smooth, efficient, and stress-free. Designed by the highly skilled, knowledgeable, and talented people of SlideTeam, the slides cover all essential elements and have well-researched content. You can modify everything from the content to the images or graphics to make them unique. Get them now!

Do you need help with market analysis for new product development? Take advantage of these innovative slides, which will simplify the process!