Advertise And Retarget As A Lead Generation Strategy Training Ppt
This slide discusses advertising and retargeting as a lead generation strategy. It emphasizes that a company can market to search engine users by using targeted pay-per-click advertising on Google or Bing. It also mentions that only a small percentage of website visitors convert on their first visit. Following a users click on one of the PPC ads, a company can use display retargeting to show visual advertisements for its products on other popular websites.
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