A Guide To Generating Sales Leads Training Ppt

Slide 1

This slide showcases the steps of the lead generation process. The steps are: Identifying a buyer persona, building a lead generation medium, developing a lead generation database, qualifying and scoring leads, creating lead-ready channels, and investing in tools and analytics engine.

Slide 2

This slide discusses the process of identifying a buyer persona. It states that Before a company can collect leads, it must first understand who it is attempting to reach. The first step is to find the best possible buyer for the product. Demographics, needs, budget, and other factors can all be used to define the buyers’ persona.

Slide 3

This slide explains developing a lead generation medium in the lead generation process. It emphasizes that after identifying the appropriate audience, an organization must choose its lead magnet, such as (free consultations, trial subscriptions, samples, white papers, and e-newsletters). This can be accomplished through content, social, and interactive marketing strategies. It also states that an organization must focus on providing value to its audience through these media while obtain their contact information.

Slide 4

This slide discusses the development of a lead generation database during the lead generation process. It emphasizes that many people believe that the lead generation process ends with the generation of leads, and that is where the most crucial part comes in. Lead generation pointless unless an organization can adequately handle those leads. It also highlights the importance of creating a database for leads so that they can be studied, filtered, and segmented. An automated system is the best option if they want to nurture their leads for the best possible results.

Slide 5

This slide discusses creating lead-ready channels during the lead generation process. To get the most out of leads, it emphasizes that these should be collected through optimized channels and used in marketing campaigns. These channels include social media (advertising and lead magnets), emails, landing pages, webinars, etc.

Slide 6

This slide explains about qualifying and scoring leads during the lead generation process. It emphasizes that not all leads need to be paid the same effort and attention. Leads must be qualified and scored even after defining the buyer persona; some leads may require more attention than others. As a result, before moving on to the next step, always qualify your leads on established parameters.

Slide 7

This slide discusses using an analytics engine in the lead generation process. It emphasizes that tracking conversions can be complex if a company does not have an analytics engine that tracks everything for them. Many leads do not convert, but identifying the leakage points in your cycle is critical to understanding where you lose the most leads.