Methods To Identify Prospect Needs In Sales Training Ppt
These slides discuss the ways to discover what your prospects really want. These include requesting for suggestions from your customers, discussing about prospects significant problems, requesting feedback, and attending trade shows or seminars.
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Slide 1
This slide mentions ways to discover what your prospects actually want to buy. These are:
- Request New Product or Service Ideas From your Current Customers
- Request Feedback From Your Current Customers on the Products They are Currently Using (Not Yours)
- Enquire about Prospects’ Significant Problems or Issues
- Attend Trade-shows and Seminars
Slide 2
This slide discusses how soliciting new product/service ideas from current customers can help you figure out what your prospects want. It emphasizes that it is one of the most prominent and effective methods. Ask your current customers, email subscribers, and social media followers if they have any suggestions for new products or services that are needed or would be useful to them.
Slide 3
This slide explains how asking your prospects for feedback on the products they are using can help you figure out what they want. It emphasizes that this strategy is frequently overlooked, but this information can be priceless. While surveying prospects, instead of asking them about your products or services, ask what they buy from other companies and how they feel about those. It also states that this will give you an insight into what your customers are purchasing and how you can tempt them to buy from you.
Slide 4
This slide explains how a prospect's significant problems or issues can aid in determining what they want. It mentions that asking your subscribers or followers for product recommendations will not always work because they may be unable to articulate precisely what they need. However, they will be able to tell you about their most pressing issue, problem, or pain point. With this information, You can better tailor your product offerings to customers' needs with this information.
Slide 5
This slide explains how attending trade-shows and seminars can assist salespersons in determining what their prospects want. It emphasizes the importance of meeting with customers informally. It also emphasizes that customer and prospect seminars have long been recognized as effective marketing tools. Seminars can assist you in getting to know your prospects while also informing them about your product or service. A simple question-and-answer session can help a salesperson get important information about their concerns and desires.
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