Digital marketing real estate with email campaigns and display ads

Description:

The image depicts a PowerPoint slide titled "Digital Marketing Real Estate with Email Campaigns..." which outlines a customer's journey through various stages of digital marketing channels. Each stage of the customer journey is linked to a specific digital marketing tactic:

1. Awareness of Product - associated with Search Engine Marketing (SEM), symbolized by a megaphone icon.

2. Consider and Engage - connected to Display Ads, illustrated with a handshake icon.

3. Purchase Product - linked to Email Campaigns, indicated by a shopping cart icon.

4. Advocate Product - related to Social Media Marketing (Social Media Mktg), represented by a group of people and a speech bubble icon.

The slide is designed to show how each digital marketing channel plays a role in guiding a customer through the buying process, from awareness to advocacy.

Use Cases:

Industries that could utilize this slide include:

1. Retail:

Use: Explaining online customer acquisition strategies.

Presenter: Marketing Director.

Audience: Marketing team, Retail strategists.

2. Automotive:

Use: Showcasing a car buyer's journey from interest to purchase.

Presenter: Digital Marketing Manager.

Audience: Sales and marketing teams.

3. Healthcare:

Use: Detailing patient engagement via digital channels.

Presenter: Healthcare Marketing Specialist.

Audience: Healthcare providers, administrative staff.

4. Technology:

Use: Mapping user engagement for tech products.

Presenter: Product Manager.

Audience: Product development and marketing teams.

5. Education:

Use: Demonstrating student recruitment tactics.

Presenter: Admissions Marketing Coordinator.

Audience: University administration, marketing department.

6. Real Estate:

Use: Outlining property marketing and sales funnel.

Presenter: Real Estate Marketing Expert.

Audience: Realtors, sales agents, real estate marketers.

7. Financial Services:

Use: Describing customer acquisition for financial products.

Presenter: Financial Marketing Analyst.

Audience: Financial advisors, bank marketing department.