Demographic And Behavioral Lead Scoring In Sales Training Ppt
These slides depict two types of lead scoring models Demographic and Behavioral. They highlight that demographic scoring is based on the characteristics of the lead for example, job title, country, revenue, employee size, etc. Behavioral scoring involves assigning points to leads based on their actions that indicate a desire for the product and service.
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Presenting Demographic and Behavioral Lead Scoring in Sales. These slides are 100 percent made in PowerPoint and are compatible with all screen types and monitors. They also support Google Slides. Premium Customer Support available. Suitable for use by managers, employees, and organizations. These slides are easily customizable. You can edit the color, text, icon, and font size to suit your requirements.
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Slide 1
This slide explains demographic lead scoring. It highlights that demographic scoring is based on the characteristics of the lead—for example, job title, country, revenue, employee size, etc. As an organization begins its lead scoring, it must outline what’s essential to its business, and it can start with its ideal lead.
Slide 2
This slide depicts four demographics (Job Level/ Seniority, Department, Employee Size, and Company Type) to build a lead scoring table.
Slide 3
This slide mentions behavioral lead scoring. It highlights that behavioral scoring involves assigning points to leads based on their actions that indicate a desire for the product/service. The following are examples of common behavioral actions for which marketers award points: Email opens, clicks, and forwards, social media actions, website visits, contact requests, contact form submissions, content downloads, product demos, and free trials.
Slide 4
This slide depicts the use of following marketing channels (Email, Website, Content, and Event) to build a behavioral lead scoring table.
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