Types Of Buyer Persona Training Ppt
This slide depicts types of buyer persona such as business-to-consumer and business-to-business buyer persona. It highlights that in the B2C market, you deal with the final purchaser of a product or service. In other words, your customer wants to fulfill their needs and wants. Business-to-business buyer personas have unique characteristics and combine the needs and conditions of the businesses that employ them with the personality traits of the people in charge of closing deals.
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