Sales Leads Types Every Salesperson Needs To Know Training Ppt
These slides introduce different types of sales leads. The first category is based on interest warm, or inbound leads and cold, or outbound leads, the second category is based on enrichment non-enriched leads and enriched leads, and the third category is based on qualification marketing qualified lead MQL, sales qualified lead SQL, product qualified lead PQL, and service qualified lead.
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Slide 1
This slide lists types of leads. The first category is based on interest (warm, or inbound leads and cold, or outbound leads), the second category is based on enrichment (non-enriched leads and enriched leads), and the third category is based on qualification (marketing qualified lead (MQL), sales qualified lead (SQL), product qualified lead (PQL), and service qualified lead.
Slide 2
This slide provides information regarding warm or inbound leads and cold or outbound leads. It highlights that warm or inbound leads are those who expressed an interest in your product/service and found you on their own (for example, they came across your blog and subscribed to your newsletters). An organization generates cold, or outbound leads as a result of its targeting strategy and lead generation tools.
Slide 3
This slide discusses enriched and non-enriched leads. It emphasizes that enriched leads include additional information that can be used for personalization and multi-channel marketing, such as secondary contact information, company name, location, job position, pain points, and so on. Non-enriched leads have limited information, typically comprising of a name, email address, or phone number (one contact method).
Slide 4
This slide defines MQLs as individuals who have interacted with your marketing team but are not yet ready for a sales call. It also mentions a MQL is someone who fills out a landing page form for an offer.
Slide 5
This slide explains SQLs as those who have expressed a clear interest in becoming paying customers. A SQL is someone who fills out a form and asks questions about your product or service.
Slide 6
This slide mentions that PQLs as are people who have used your product and demonstrated an interest in becoming paying customers. PQLs are most commonly used by businesses that provide a free or limited version of their product with the option to upgrade, which is where your sales team comes in. It also states that a PQL is a customer who uses free version of your product but interacts with or enquires about paid features.
Slide 7
This slide defines SQLs as contacts or customers who have expressed an interest in becoming paying customers to your service team. It also mentions that a service qualified lead is a customer who tells their customer service representative that they want to upgrade their product subscription; at this point, the customer service representative will up-level the customer to the appropriate sales representative.
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