Best Practices For Nurturing Leads In Sales Training Ppt

Slide 1

This slide discusses the key lead nurturing tactics. These are retargeting, targeted content, multi-channel lead nurturing, surveys, follow-ups, personalized emails, lead scoring, and sales & marketing alignment.

Slide 2

This slide explains retargeting as a lead nurturing strategy. It emphasizes that retargeting across multiple platforms is the most effective method for nurturing leads, and when done efficiently, it can increase brand awareness and conversions. It's a low-cost method of increasing Return on Investment (ROI) by recapturing lost leads and generating new, higher-quality leads.

Slide 3

This slide discusses the use of targeted content as a lead nurturing strategy. It emphasizes that strategic lead nurturing with targeted content can significantly improve results because leads differ from each other. Once businesses understand their unique buyer personas, these can create targeted content for each lead based on their needs, interests, objectives, etc.

Slide 4

This slide discusses multi-channel lead nurturing tactic. It emphasizes that businesses must reach and nurture their target audience across multiple platforms than relying solely on email drip campaigns.

Slide 5

This slide discusses surveys as a lead nurturing tactic. It emphasizes that surveys are the most effective way to gather information about prospects. It also outlines how surveys can generate more leads and nurture them at each sales funnel stage.

Slide 6

This slide discusses follow-ups as a lead nurturing strategy. It emphasizes the fact that lead nurturing software automates the process of contacting large groups of prospects. Yet, a timely follow-up email or phone call is frequently the most effective way to convert leads into qualified sales opportunities. Following up with the leads keeps them engaged and interested in your products and services.

Slide 7

This slide discusses personalized emails as a strategy for lead nurturing. It emphasizes the importance of email marketing as a lead nurturing strategy and how customized emails can help achieve even better results. Businesses, for example, can send triggered emails to visitors who take actions such as clicking on email links, visiting website pages, etc.

Slide 8

This slide explains lead scoring as a lead nurturing strategy. It emphasizes that most marketing automation platforms support lead scoring by assigning numeric values to specific online behaviors or social media interactions. Based on the scoring, businesses can determine which leads should be followed up right away by a sales representative and which should be nurtured more.

Slide 9

This slide discusses sales and marketing as a lead nurturing strategy. It emphasizes that lead nurturing strategies are more effective when the sales and marketing departments collaborate and that customer retention rates rise as a result. It also discusses how businesses can use triggers like lead scoring and conversion events to determine when prospects should be transitioned between the sales and the marketing teams.