Inbound And Outbound Lead Generation In Sales Training Ppt

Slide 1

This slide showcases the image on Inbound vs Outbound lead generation.

Slide 2

This slide discusses inbound lead generation. It emphasizes that inbound lead generation entails attracting new customers to your company, and it is possible to accomplish this by providing targeted content to ideal customers. It also mentions the process of generating inbound leads, and the steps of the process are: Attract, convert, close, and delight.

Instructor’s Notes:

• First, a visitor learns about the business through marketing channels such as websites, social media pages, or blogs
• Then the visitor clicks the call-to-action (CTA), an image, button, or message that prompts him/her to take action
• The CTA sends the visitor to a landing page, which is a web page designed to collect contact information
• Once the visitor fills out a form on the landing page, the business receives a new lead. That is, as long as you follow the best practices for lead-capture forms

Slide 3

This slide discusses outbound lead generation. It highlights that Outbound lead generation involves sending or pushing messages to a specific audience, even if they have not requested it or expressed an interest in it. In this case, businesses, not the prospect, choose the time and location of the interaction. It also mentions the outbound lead generation methods such as mass/direct email, cold calling, content syndication, campaign marketing / paid advertising, etc.

Slide 4

This slide discusses the difference between Inbound and Outbound lead generation.