Marketing technology ecosystem with automation system
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Presenting this set of slides with name Marketing Technology Ecosystem With Automation System. This is a three stage process. The stages in this process are Marketing Automation System, Activity Based Management, Customer Relationship Management, Content Management System, Personalization, Analytics, Attribution, Social. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Description:
The image is a PowerPoint slide titled "Marketing Technology Ecosystem with Automation System." The slide displays a Venn diagram with three overlapping circles, each representing a component of the marketing technology ecosystem: Marketing Automation System, Customer Relationship Management, and Content Management System.
1. Marketing Automation System:Â
This circle is connected to "Activity-based management" and "Social," suggesting tools that automate marketing actions and social media management.
2. Customer Relationship Management:Â
Linked with "Analytics" and "Chat," indicating systems that analyze customer data and interactions, possibly including live chat support.
3. Content Management System:Â
Associated with "Video" and "Attribution," referring to platforms that manage digital content and track the source of marketing leads or traffic.
The overlapping areas suggest integration between these systems, enabling a comprehensive approach to managing marketing activities. Additionally, there's a footnote "*ABM — Activity Based Management," which indicates that ABM is an underlying concept in the ecosystem.
Use Cases:
This marketing technology ecosystem is essential for industries that rely on digital marketing and customer data analytics:
1. E-commerce:
Use: Streamlining online customer interactions and sales processes.
Presenter: E-commerce Manager
Audience: Digital Marketing Team
2. Software:
Use: Coordinating software product launches and customer support.
Presenter: Product Marketing Specialist
Audience: Development and Sales Teams
3. Healthcare:
Use: Managing patient relations and health information.
Presenter: Healthcare Administrator
Audience: Medical Staff, Patient Care Coordinators
4. Education:
Use: Organizing student recruitment campaigns and content delivery.
Presenter: Admissions and Marketing Director
Audience: Admissions Staff, Educational Content Creators
5. Real Estate:
Use: Automating property listing dissemination and client follow-ups.
Presenter: Real Estate Marketing Executive
Audience: Agents, Brokers
6. Finance:
Use: Personalizing customer service and financial advice content.
Presenter: Marketing Director
Audience: Financial Advisors, Client Relationship Managers
7. Retail:
Use: Integrating online retail campaigns with customer service and product management.
Presenter: Retail Marketing Strategist
Audience: Store Managers, Online Retail Team
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