Marketing environment showing components of internal and macro environment
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Presenting this set of slides with name - Marketing Environment Showing Components Of Internal And Macro Environment. This is a three stage process. The stages in this process are Micro Environment Macro Environment.
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Description:
The image shows a PowerPoint slide titled "Marketing Environment Showing Components of ..." which is likely meant to address the various elements of a marketing environment. The slide features a three-layer concentric circle diagram with text placeholders pointing to each layer, indicating a structure that typically represents the internal environment at the center, surrounded by the micro environment, and then the macro environment as the outermost layer.
The internal environment may include factors within the organization that impact marketing strategies, such as company culture and internal processes. The micro environment could cover immediate external factors that affect the company's ability to serve its customers, like competitors and suppliers. The macro environment encompasses broader societal forces that influence the micro environment, such as economic, social, and technological factors.
Use Cases:
This kind of analysis is vital across various sectors:
1. Healthcare:
Use: Understanding market forces affecting healthcare delivery
Presenter: Healthcare Marketing Manager
Audience: Hospital Administrators
2. Technology:
Use: Assessing the market for new tech products
Presenter: Chief Marketing Officer
Audience: Marketing Team
3. Education:
Use: Identifying factors influencing student enrollment
Presenter: Admissions Director
Audience: University Board
4. Financial Services:
Use: Analyzing the competitive landscape for financial products
Presenter: Market Analyst
Audience: Financial Planners
5. Real Estate:
Use: Evaluating market conditions for property sales
Presenter: Real Estate Developer
Audience: Sales Agents
6. Consumer Goods:
Use: Strategizing product placement and promotions
Presenter: Brand Manager
Audience: Retail Partners
7. Hospitality:
Use: Planning for consumer trends in travel and accommodation
Presenter: Marketing Director
Audience: Hotel Managers
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