Market Segmentation Analysis Example Powerpoint Presentation Slides

Slide 1: This slide introduces Market Segmentation Analysis. State Company Name to begin with confidence.
Slide 2: This slide showcases Table Of Content displaying- Market Segmentation Evaluation, Understand The Customer Needs, Customer Segmentation Layout, Market Targeting, Market Positioning, Positioning Strategies, Product Positioning, Competitor Positioning, Competitive Landscape, Strategic Positioning, Product Positioning- Perceptual Map.
Slide 3: This slide presents Market Segmentation Consumer Markets divided into- Geographic, Demographic, Behavioral, Psychographic. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements.
Slide 4: This slide presents Market Segmentation Business Markets displaying- Demographics, Operating Variable, Situational Factors, Personal Characteristics, Purchasing Approaches. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements.
Slide 5: This slide shows Market Segmentation Evaluation Segment Size & Growth Potential showcasing- Net Profit, Market Sales.
Slide 6: This slide shows Market Segmentation Evaluation Company’s Core Competency with the following subheadings- Substitutes, Bargaining Power of Buyers, Bargaining Power of Suppliers, Barriers to Entry, Intensity of Rivalry. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
Slide 7: This slide displays Market Segmentation Evaluation Company’s Core Competency under the follwoing subheadings- Intensity Of Rivalry, Bargaining power of buyers, Substitutes, Barriers to entry, and Bargaining power of suppliers showcasing Barrier, Substitutes, and Power as the deciding factors. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
Slide 8: This slide showcases Market Segmentation Evaluation with Competency Framework segragated into- Analytical, Relationships, Management, Leadership. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
Slide 9: This slide displays Understand The Customer Needs showing- Understand your customer, What they do, When they buy, How they buy, What they expect of you.
Slide 10: This slide presents Understand your customer : What they do, Understand their occupation & interest, When they buy, How they buy, What they expect of you.
Slide 11: This slide showcases Customer Segmentation Layout displaying in hierarchy form the following points- Target Market, Not Tried, Neutral, Favorable, Opinion, Rejected, Not Yet Repeated, Repeated, Unaware, Aware, Light User, Heavy User, Regular User, Negative Opinion, Switcher, Loyal To Brand, Loyal To Other Brand with Market Size.
Slide 12: This slide presents Targeting Strategy in matrix form displaying- Differentiated Concentrated Undifferentiated Micro Marketing aspects with Rationale behind the strategy.
Slide 13: This slide showcases Market Positioning with the following subheadings- What is It, Target Segment, Market Category, Competitive Alternatives, Primary Differentiation, Key Benefit. After analyzing the segment and the target market, you need to fill in this positioning template.
Slide 14: This slide presents Positioning Strategies-consumer Durable Sector displaying the following content- Surrogate: Positioning the intangible aspects of the brand. Corporate Identity: Positioning a brand using the well established identity of the firm. Benefit: Communicating the benefits of a product i.e. highlighting the most powerful attributes. Competitive: Differentiating your offering and creating value for the market. Lifestyle: Positioning a brand as a lifestyle contemporary or futuristic with. Rationale behind the strategy. Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
Slide 15: This slide showcases the Positioning Strategies – Service Sector showing- Attribute, Quality/ Price, Application, User, Category. Company positions itself as a category leader & becomes synonymous with the service. Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
Slide 16: This slide showcases Product Positioning table. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements.
Slide 17: This is a Competitor Positioning chart and graph slide.
Slide 18: This slide presents Competitive Landscape in tabular form.
Slide 19: This slide showcases Strategy Positioning in box form displaying- Comprehensive Cost Leadership, Differentiation, Cost Advantage in terms of Limited To One Segment and Entire Industry as parameters. . Each competitor attempts to influence the market according to his needs.
Slide 20: This is a Product Positioning: Perceptual Map matrix slide.
Slide 21: This is a Coffee Break slide to halt. You may change the slide content as per need.
Slide 22: This slide is titled Our Charts and Graphs to proceed forward. You may change the slide content as per need.
Slide 23: This slide shows a Line Chart for two product/entity comparison, information, specifications etc.
Slide 24: This slide showcases a Bubble Chart for two product/entity comparison, information, specifications etc.
Slide 25: This slide presents a Scatter Chart for two product/entity comparison, information, specifications etc.
Slide 26: This slide shows a Radar Chart for two product/entity comparison, information, specifications etc.
Slide 27: This slide presents a Donut Pie Chart for two product/entity comparison, information, specifications etc.
Slide 28: This slide displays a Scatter Chart for two product/entity comparison, information, specifications etc.
Slide 29: This slide shows a Stock Chart for two product/entity comparison, information, specifications etc.
Slide 30: This is an Area Chart slide to show product/entity comparison, specifications etc.
Slide 31: This is a Stacked Bar chart slide to show product/entity comparison, specifications etc.
Slide 32: This is a Donut Pie chart slide to show product/entity comparison, specifications etc.
Slide 33: This is a Bar Graph slide to show product/entity comparison, specifications etc.
Slide 34: This is a Combo Chart slide to show product/entity comparison, specifications etc.
Slide 35: This is a Stacked Line chart slide to show product/entity comparison, specifications etc.
Slide 36: This is a Volume High Low Close chart slide to present product/entity comparison, specifications etc.
Slide 37: This is a Scatter Chart slide to show product/entity comparison, specifications etc.
Slide 38: This slide is titled Additional Slides to move forward. You may change the slide content as per need.
Slide 39: This slide contains Our Mission with imagery. State it here.
Slide 40: This slide presents Meet Our Awesome Team with designation, image text holder and text boxes to fill information.
Slide 41: This is an About Us slide. State your position, facts, team/company specifications or anything business here.
Slide 42: This is Our Main Goal slide. State your goals, aspirations etc. here.
Slide 43: This is a Comparison slide to show comparison, information, specifications etc.
Slide 44: This is a Financial Score slide. State financial related stuff, aspects etc. here.
Slide 45: This is a Quotes slide. Convey message, beliefs etc. here.
Slide 46: This is a Dashboard slide for showing information, specifications, kpis and metrics etc.
Slide 47: This is a Timeline slide to show milestones, evolution, growth highlights etc.
Slide 48: This is a Location slide of world map top show global marketing, growth, presence etc.
Slide 49: This is a Venn diagram image slide. State information, specifications etc. here.
Slide 50: This is a Mind Map image slide to show information, segregations, specifications etc.
Slide 51: This slide presents Silhouettes with text boxes. State people related information, specifications etc. here.
Slide 52: This is a Hierarchy slide with text boxes to show information, organization/team specifications etc.
Slide 53: This is a Post It slide with text boxes to show information, specifications, events, highlights etc.
Slide 54: This is a Magnifying Glass image slide to show information, specifications etc.
Slide 55: This is a Puzzle image slide. State information, specifications etc. here.
Slide 56: This slide shows a Bulb or Idea image with text boxes. State information, innovative aspects etc. here.
Slide 57: This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.