Market attractiveness and competitive strength matrix
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Presenting this set of slides with name Market Attractiveness And Competitive Strength Matrix. This is a four stage process. The stages in this process are Market, Attractiveness, Competitive, Strength Matrix. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Description:
The image shows a PowerPoint slide titled "Market Attractiveness and Competitive Strength Matrix." This strategic tool is used to evaluate potential markets based on two dimensions: Market/Country Attractiveness and Competitive Strength.
The matrix is divided into four quadrants:
1. Upper-Left Quadrant (A Countries):Â
Represents markets with high attractiveness and high competitive strength. The strategy recommended here is to "Invest/grow," suggesting that companies should focus their resources on these markets to maximize returns.
2. Upper-Right Quadrant:Â
Indicates markets with high attractiveness but lower competitive strength. The suggested strategy is to "Dominate/divest joint venture," which implies that a company should either seek to become the market leader or consider forming joint ventures or divesting if dominance isn't feasible.
3. Lower-Left Quadrant (B Countries):Â
Shows markets with lower attractiveness but higher competitive strength. The "Selectivity strategies" recommendation suggests a more careful approach, selecting niche segments where the company can compete effectively.
4. Lower-Right Quadrant (C Countries):Â
Consists of markets with both low attractiveness and low competitive strength. The strategy here is to "Harvest/divest combine/license," meaning the company should consider harvesting any remaining value or divesting from these markets, and possibly exploring licensing or combining efforts with others.
Each quadrant is associated with a numeric scale along the axes:Â
1 to 5 for Market Attractiveness (from low to high) and 1 to 5 for Competitive Strength (from low to high). The slide indicates that it is "100% editable," allowing users to customize the content according to their specific analysis and market conditions.
Use Cases:
This matrix can be utilized across various industries:
1. Consumer Goods:
Use: Assessing different regional markets for product expansion.
Presenter: Market Analyst
Audience: Marketing team, strategy planners
2. Pharmaceuticals:
Use: Evaluating market entry for new drugs.
Presenter: Business Development Manager
Audience: Executives, R&D staff
3. Technology:
Use: Strategic planning for new technology product launches.
Presenter: Product Manager
Audience: Management, product development teams
4. Automotive:
Use: Deciding on manufacturing and sales investments in global markets.
Presenter: International Business Strategist
Audience: Corporate leadership, investors
5. Banking:
Use: Analyzing new regions for branch expansion or digital banking services.
Presenter: Strategic Planning Director
Audience: Bank executives, regional managers
6. Energy:
Use: Planning for investment in renewable energy projects across different countries.
Presenter: Chief Investment Officer
Audience: Investment team, sustainability officers
7. Hospitality:
Use: Determining where to acquire, build, or divest hotel properties.
Presenter: VP of Development
Audience: Real estate development team, finance analysts
Market attractiveness and competitive strength matrix with all 2 slides:
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