Making Brand Portfolio Work Branding CD V

Slide 1: This slide displays the title Making Brand Portfolio Work.
Slide 2: This slide displays the title AGENDA.
Slide 3: This slide exhibit table of content.
Slide 4: This slide exhibit table of content- Brand Portfolio
Slide 5: This slide covers a brief overview of the brand portfolio.
Slide 6: This slide covers the major advantages of using a brand portfolio.
Slide 7: This slide covers six key brand portfolio components such as brand portfolio product-defining roles, portfolio roles, brand scope, brand portfolio structure.
Slide 8: This slide covers significant categories of brand portfolio structure for maximum business growth, such as brand grouping, brand range, and brand hierarchy tree.
Slide 9: This slide showcase table of content that are to be discuss further.
Slide 10: This slide covers significant roles played by brand portfolios such as the flanker brand, cash cow brand, low-end, entry-level brands, and high-end prestige brands.
Slide 11: This slide covers the fighter brand role played by the brand portfolio to gain market share and meet the needs of all consumer segments.
Slide 12: This slide briefly introduces cash cow brands, including revenue-generating mature products.
Slide 13: This slide briefly introduces low-end, entry-level brands adding Low-cost products to the portfolio to attract buyers into the brand family.
Slide 14: This slide briefly introduces a high-end prestige brand supplying high-priced items to instill a sense of prestige in the customer's minds.
Slide 15: This slide showcase table of content that are to be discuss further.
Slide 16: This slide covers a brief overview of brand communication strategy.
Slide 17: This slide covers the fundamental principles of creating an effective brand communication strategy.
Slide 18: This slide covers the requirement for creating a brand portfolio strategy.
Slide 19: This slide covers three major elements of brand portfolio strategy, which are consumers’ price perceptions, quality perceptions.
Slide 20: This slide covers guidelines for creating an effective brand portfolio strategy.
Slide 21: This slide covers the process of creating a successful brand portfolio strategy.
Slide 22: This slide covers main brand portfolio management strategies to organize brands and their offerings.
Slide 23: This slide introduces the brand house strategy for using a single brand across multiple products and categories.
Slide 24: This slide introduces the house of brand strategy for owning several brands in the same category.
Slide 25: This slide introduces the hybrid brand strategy for mixing elements of the branded house and house of brands.
Slide 26: This slide showcase table of content that are to be discuss further.
Slide 27: This slide covers various brand portfolio phases with a management system such as renovation & rationalization, identification of growth opportunities.
Slide 28: This Slide covers various tips for developing a solid brand portfolio.
Slide 29: This slide covers the checklist for developing a compelling brand portfolio strategy.
Slide 30: This slide showcase table of content that are to be discuss further.
Slide 31: This slide covers buyers’ need state analysis to identify what they want and how they want it.
Slide 32: This slide covers a profit pool map illustrating the share of total profits by customer need state analysis.
Slide 33: This slide covers brand portfolio adjustments through various brand scenarios.
Slide 34: This slide showcase table of content that is to be discuss further.
Slide 35: This slide introduces brand architecture which acts as a framework for the interdependence of the brands.
Slide 36: This slide covers a comparison between brand portfolio strategy and brand architecture.
Slide 37: This slide exhibit table of content- Case Study
Slide 38: This slide covers an introduction to coca cola’s brand portfolio and its management strategy.
Slide 39: This slide covers a graphical representation of coca- cola’s revenue contribution from the smallest 200 brands and the biggest 200 brands.
Slide 40: This slide covers the 3 tier brand system of coca cola, which includes categories of brands based on scale and time, such as explorer, challenger, leader, etc.
Slide 41: This slide covers coca cola’ s brand portfolio management strategy, which is to kill the zombies.
Slide 42: This is the icons slide.
Slide 43: This slide presents title for additional slides.
Slide 44: This slide showcase title Brand portfolio management matrix.
Slide 45: This slide showcase title Brand portfolio organizing framework.
Slide 46: This slide shows puzzle for displaying elements of company.
Slide 47: This slide showcase title Magnifying glass.
Slide 48: This slide showcase title Our target.
Slide 49: This slide showcase title Mind map.
Slide 50: This slide display Venn.
Slide 51: This slide exhibit Timeline.
Slide 52: This slide depicts 30-60-90 days plan for projects.
Slide 53: This slide exhibit Idea generation.
Slide 54: This is thank you slide & contains contact details of company like office address, phone no., etc.