Lead scoring model powerpoint presentation slides
In general, most of the leads are not leveraged properly resulting in huge marketing program dollars loss. This template is about optimizing lead scoring mechanism by assessing leads based on their fit, demographics, behaviors, buying tendency. Leads to be qualified, prioritized and scores assigned to leads help sales representatives in focusing on leads with highest scores as it helps in improving sales effectiveness. Marketing team will collect leads and their crucial information through various promotional events and website registrations. The information comprises of lead s demographics and behavioral. The team will analyze the information and assign scores associated to leads. It will implement two types of scoring model explicit and implicit scoring model. Explicit scoring comprises of information which prospect shares directly in the form of job title, name, company name, contact information, etc. Implicit scoring comprises of information that team will observe and infer about lead in the form of online behaviors associated to lead. With the help of lead scoring model, firm will be able to deliver value to their leads and will help in identifying different types of leads and emphasis on them through different mechanisms. The model helps in understanding the conversion chances. It helps in identifying qualified leads that are ready to engage with salesforce team, leads that are to be nurtured and rest leads that needed to be disqualified.
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Content of this Powerpoint Presentation
Slide 1: This slide displays Lead Scoring Model. State your Company name and begin.
Slide 2: This slide displays Agenda for Lead Scoring Model.
Slide 3: This slide displays Table of Contents.
Slide 4: This slide depicts Table of Contents.
Slide 5: This slide provides information regarding the key concerns that have raised in context to lead scoring, as firm’s lead management system is not updated, so firm is facing issues regarding the lead nurturing process ultimately leading to increase in number of unsubscribes.
Slide 6: This slide provides information regarding lead scoring that firm provides to its prospects based on their activities on various marketing platforms.
Slide 7: This slide provides information regarding the present delivery gap that firm is facing in terms of its performance as compared to the industry standards.
Slide 8: This slide displays the Table of Contents.
Slide 9: This slide depicts What kind of information is vital for Lead Scoring?
Slide 10: This slide describes Gathering information for Lead Qualifying Process.
Slide 11: This slide showcases Lead Scoring and Content Marketing.
Slide 12: This slide displays Table of Contents.
Slide 13: This slide showcases Analyzing Explicit Lead Information.
Slide 14: This slide depicts Analyzing Explicit Lead Information.
Slide 15: This slide showcases Developing Demographic Scoring.
Slide 16: This slide depicts information regarding explicit scoring model which provides scoring based on leads shared or observable information which is collected through online form or registration process. It comprises of information such as job title, company revenue, location, etc.
Slide 17: This slide displays Table of Contents.
Slide 18: This slide showcases Developing Behavioral Scoring.
Slide 19: This slide showcases Implementing Implicit Scoring Model.
Slide 20: This slide depicts information regarding implicit scoring model based on distinguishing buying behavior active or latent buying behavior. Active buying behavior is considered as hot leads depicting their sales readiness and high interest while latent buying behavior concludes lower engagement activity.
Slide 21: This slide depicts information regarding implicit scoring model based on distinguishing buying behavior active or latent buying behavior.
Slide 22: This slide displays Table of Contents of the presentation.
Slide 23: This slide provides information regarding how leads are scored with positive and negative scoring based on explicit, implicit and negative attributes.
Slide 24: This slide displays Table of Contents of the presentation.
Slide 25: This slide depicts Implementing Lead Point System to Determine Sales Readiness.
Slide 26: This slide showcases Implementing Lead Point System to Determine Sales Readiness.
Slide 27: This slide provides information regarding the lead scoring software the firm will use which caters to predictive analytics technology which will help in improving revenues and optimizing experience of buyer as well as salesperson.
Slide 28: This slide showcases Lead Lifecycle Management.
Slide 29: This slide is continued with Lead Lifecycle Management.
Slide 30: This slide showcases Leads Scores Labeling based on Sales Action.
Slide 31: This slide displays Table of Contents of the presentation.
Slide 32: This slide displays Essential Marketing Activities in Sales Funnel.
Slide 33: This slide depicts Tracking Lead Performing Activities on Various Campaigns.
Slide 34: This slide presents Scoring Lead Activities on Various Campaigns.
Slide 35: This slide displays Table of Contents.
Slide 36: This slide showcases Impact Analysis - Lead Scoring on Return on Investment.
Slide 37: This slide shows Impact Analysis - Reduction in Sales Cycle Duration.
Slide 38: This slide showcases Impact Analysis - Increase in Sales Productivity.
Slide 39: This slide showcases Impact Analysis – Predictive Mapping to Increase Representative Efforts.
Slide 40: This slide displays Table of Contents.
Slide 41: This slide showcases Selecting Suitable Automated Lead Scoring Software.
Slide 42: This slide displays the Table of Contents.
Slide 43: This slide showcases Lead Scoring Dashboard. The dashboard will provide overall scenario of all leads and track various leads based on the grading(point) assigned to them.
Slide 44: This slide showcases Lead Scoring Dashboard. This slide provides information regarding the dashboard that depicts lead ranking information with leads qualification rating, leads interest level, etc.
Slide 45: This is Lead Scoring Model Icons Slide.
Slide 46: This slide is titled as Additional Slides for moving forward.
Slide 47: This is Our Team slide with names and designations.
Slide 48: This is About Us slide to showcase Company
Slide 49: This is Our Mission slide with Vision, Mission and Goal.
Slide 50: This is Venn slide with related imagery.
Slide 51: This is Comparison slide.
Slide 52: This slide displays Clustered Column - Line chart with product comparison.
Slide 53: This slide displays Clustered Bar Chart with product comparison.
Slide 54: This slide depicts Timeline process.
Slide 55: This slide displays Roadmap process.
Slide 56: This is 30 60 90 Days Plan slide.
Slide 57: This is Thank You slide with Address, Contact number and Email address.
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