Lead Scoring In Sales And Marketing Training Ppt
This slide provides information about lead scoring. It emphasizes that lead scoring is assigning values to each lead generated by an organization for the business, often in the form of numerical points. An organization can score leads based on the professional information they have provided and how they the leads have interacted with your website and brand across the internet. Lead scoring assists sales and marketing teams in prioritizing leads, responding to them appropriately, and increasing the rate at which leads become customers. It also mentions that businesses use point-based systems to qualify leads or label them as hot, warm, or cold based on previous interactions.
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