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Keller's Kunde-basiertes Markenkapital-Modell Effektives Markenmanagement

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Kellers oder kundenbasiertes Markenkapitalmodell, das eine starke Markenentwicklung ermöglicht Notwendige Initiativen zum Aufbau einer starken Markenwertschöpfung in Bezug auf Markenidentität, Markenbedeutung, Markenreaktion usw. Attitudinale Assoziation, Verbraucherbewertungen, Markenleistung

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