Introduction to multi channel marketing communications strategy powerpoint presentation slides

Slide 1: This is the opening slide of: Introduction To Multi-channel Marketing Communications Strategy. Add your company name here.
Slide 2: This is the table of contents slide. Introduce the digital marketing funnel concept and focus on its opportunities across customer journeys. Then using the detailed 5 step strategy, define an organized method to put this to practice.
Slide 3: Use this slide to introduce the concept of the digital marketing funnel. This template helps you summarize all the stages of marketing and channels to attract customers at each stage.
Slide 4: Here is another slide to describe the various stages of a customer’s journey and collate marketing opportunities that digital marketers can use at each stage.
Slide 5: Use this slide to generate insights and perform market research that will, in turn, help you identify digital opportunities.
Slide 6: Use this slide to get a realistic understanding of your organization's digital marketing capabilities to plan campaigns, execute them, and measure their outcome.
Slide 7: List out all the capabilities you currently have or need to have to get the best results from your marketing department using this template.
Slide 8: Use a dashboard template to get a complete view of the impact of your previous campaigns and generate insights for the most effective marketing channels.
Slide 9: Here is an email marketing dashboard template to analyze the most successful marketing campaigns that can be replicated in the future.
Slide 10: Use this AdWord dashboard slide to analyze the performance of your AdWords campaigns by seeing which keywords resulted in the most clicks, impressions, leads, and cost per click.
Slide 11: Use this slide to get a thorough understanding of your customers- their demographics, psychographics, geographics, and behavior. In this way, plan your marketing pitch by dividing the market into different units of location like neighborhoods, states, cities, etc.
Slide 12: Here is another customer segmentation template to visually showcase your demographics and psychographics.
Slide 13: Understand which media your customers most frequently use and spend time on and their preferred mode of buying from you with this “Media Consumption of Target Customer” slide.
Slide 14: With this slide, dig deeper to get more insights into your customers' shopping behavior, preferences, and motivations to purchase.
Slide 15: Use this slide to create a customer persona once you have gathered all customer insights. Classify your customers based on the similarities in the demographics, attitudes, interests, and goals of a particular group of customers.
Slide 16: This PPT slide creates a customer journey map that maps out how they think, feel, and act at each stage of their journey. Churn out these stats based on your research findings.
Slide 17: Use this slide to get a comprehensive situation analysis to get a realistic understanding of your strengths, weaknesses, opportunities, threats, and strategies to take advantage of or deal with any situation.
Slide 18: Use this “Benchmark competitors” slide to see where your company stands compared to your competitors in terms of traffic and other marketing KPIs.
Slide 19: Here is another competitor analysis template to compare your marketing performance with your closest competitors. Use this Competitive Matrix to compare backlinks and other marketing strategies.
Slide 20: Once your market and customer research is done, set your SMART (Specific, Measurable, Attainable, Relevant, and Time-based) marketing objectives with this slide.
Slide 21: In this PPT slide, make judgments on your targeting approach for each customer segment you have identified.
Slide 22: This slide lists out the digital and traditional marketing channels you plan to use to render a strong pitch that covers your unique value proposition.
Slide 23: Plan out your marketing mix – the product, price, place, and promotion strategies with this exclusive slide.
Slide 24: Use this slide to introduce the second stage of your digital marketing strategy. i.e., reaching and developing a customer acquisition strategy.
Slide 25: In this slide, make a list of all those digital marketing activities you will carry out to reach the top prospects and customers.
Slide 26: This PPT slide lists the digital marketing strategies at each stage of the customer’s lifecycle.
Slide 27: Employ this slide to specify the different types of media channels like Twitter, Facebook, etc., that you will use in your marketing strategy, including earned media, paid media, owned media, and shared media.
Slide 28: Use this slide to mention the resources you need to use, the type of media channel, and the channels you will be using under Paid Media, Earned Media, Owned Media, and Managed media.
Slide 29: Introduce some examples of content formats you can use in your marketing strategy to acquire more leads in this slide.
Slide 30: Build a marketing strategy specifying the details of your marketing budget so that you do not face any financial issues while executing campaigns using this slide.
Slide 31: Use this slide to highlight the third stage of your strategy, i.e., work on generating appeal for your web visitors.
Slide 32: List your content strategy in this slide to get the maximum leverage from content.
Slide 33: In the slide, plan out your content marketing calendar so that you can churn out blogs and other content pieces quickly and effectively.
Slide 34: Here is another content calendar template to help marketing professionals and content teams to plan their content execution.
Slide 35: Create Your Outreach Plan with this slide to describe your strategy of reaching out to maximum customers.
Slide 36: Use this slide to devise an engagement plan for visitors on your website, social media, etc.
Slide 37: This slide highlights the stage four of your strategy, i.e., converting leads to customers.
Slide 38: Measure the performance of your sales funnel or conversion funnel with this slide. Plan how to optimize it better for increased conversions.
Slide 39: Build Your CRO (Conversion Rate Optimization) Plan with this PPT slide. List out the key drivers that bring people to your website, barriers that led to dropout, and hooks that persuade people to use your product or service.
Slide 40: Perform A/B testing to increase conversions with this template using the control (current campaign) and variation (revised campaign). Try out multiple variations of these campaigns and see which one performs best.
Slide 41: Review offline & online paths to purchase with this slide. Stay up to date with your customers’ offline and online shopping behavior.
Slide 42: Map out the complete customer journey, offline and online, to create a better marketing strategy with this slide.
Slide 43: Review the customer journey you created in the beginning with this slide. Refine it to be clear with customer touchpoints, customer experience, and improvement opportunities.
Slide 44: Measure the results of your marketing campaigns to see how they performed in this slide. Measure total spending, CPA, and CPC by campaign, CTR, and customer acquisitions from each campaign.
Slide 45: This slide marks stage five of your digital marketing strategy. I.e., how to retain and engage loyal customers for advocacy.
Slide 46: Devise a customer engagement plan with this slide. Use the suggested ways in this slide, like the personalized birthday wishes and promotional offers for your most valued customers, to engage your customers so that they stick with your brand.
Slide 47: Measure how your brand performs regarding each dimension of customer loyalty – perceived value for money, overall satisfaction, brand strength, and advocacy with this review customer engagement dimensions slide.
Slide 48: Focus on creating a retention plan in this slide. Show how you plan to follow up with your existing customers to maintain brand loyalty.
Slide 49: This slide presents some customer retention strategies to help you get repeat business from your existing customers and turn them into brand loyalists and brand advocates.
Slide 50: This is the “Introduction To Multi-channel Marketing Communications Strategy” icon slide.
Slide 51: This slide marks the beginning of additional slides to follow.
Slide 52: Here in this slide, introduce the agenda of your company.
Slide 53: Here is a slide to share your company introduction specifying your valuable clients, target audiences, and why many prefer you.
Slide 54: Use this slide to share your company mission, goals and vision.
Slide 55: Share your monthly, two-monthly or three-monthly plan with this slide.
Slide 56: Use this slide to share your key goals.
Slide 57: Here is a circular diagram to represent the constituents of various processor company elements.
Slide 58: This is a timeline slide to share your growth and milestones creatively.
Slide 59: Use this slide to boast about your achievements and plans using a roadmap.
Slide 60: This is a Thank You slide where details such as the address, contact number, email address are added.