Powerpoint Templates and Google slides for Mes

Presenting our set of slides with Three Step Plan Icon To Improve Cyber Security Measures. This exhibits information on three stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Three Step, Plan Icon, To Improve, Cyber Security, Measures.

This slide showcases essential metrics of e-commerce to make informed decisions. Major key performance indicators covered are website traffic, shopping cart abandonment rate, revenue per visitor and on time delivery rate. Presenting our well structured E Commerce Management Metrics To Measure Performance. The topics discussed in this slide are Measure, Performance, Management. This is an instantly available PowerPoint presentation that can be edited conveniently. Download it right away and captivate your audience.

Presenting our Fair Value Measurement In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases three stages. It is useful to share insightful information on Fair Value Measurement. This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Presenting Performance Measure Examples In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase three stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Performance Measure Examples. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

This slide shows the status and completion percentage to each stage of pipeline to identify the sales pipeline opportunities Introducing Measuring Sales Opportunities At Each Stage Sales Pipeline Management Strategies to increase your presentation threshold. Encompassed with eight stages, this template is a great option to educate and entice your audience. Dispense information on Prospect Identification, Asses The Opportunity, Evaluate The Solution, using this template. Grab it now to reap its full benefits.

Purpose of the following slide is to identify metrics for measuring event marketing efforts of the organization. These metrics can be total registration, event check-ins, revenue generated, revenue cost ratio etc. Present the topic in a bit more detail with this Metrics For Measuring Event Marketing Effectiveness Effective B2b Marketing Organization Set 2. Use it as a tool for discussion and navigation on Measuring, Marketing, Effectiveness. This template is free to edit as deemed fit for your organization. Therefore download it now.

The purpose of this slide is to showcase various key performance indicators KPIs which can be used by the marketer to measure the success of service marketing plan. The KPIs are service renewal rate, customer lifetime value, number of referrals, and number of complaints. Presenting our set of slides with name Four KPIS To Measure Effectiveness Of Service Marketing Plan. This exhibits information on four stages of the process. This is an easy-to-edit and innovatively designed PowerPoint template. So download immediately and highlight information on Service Renewal Rate, Customer Lifetime Value, Customer Complaints.

This slide represents earned value management analysis performance measurement illustrating performance measure such as schedule variance and cost variance. Presenting our set of slides with name Earned Value Management Analysis Performance Measurement. This exhibits information on one stages of the process. This is an easy-to-edit and innovatively designed PowerPoint template. So download immediately and highlight information on Performance Measure, Schedule Variance, Cost Variance.

The purpose of this slide is to showcase the training success measurement model to determine the performance improvements of employees. Certain key aspects include reactive, learning, behavior, and impact Presenting our set of slides with name Measuring Training Initiative Effectiveness Model. This exhibits information on four stages of the process. This is an easy-to-edit and innovatively designed PowerPoint template. So download immediately and highlight information on Impact, Behavior, Learning, Reactive.

The purpose of this slide is to showcase certain KPIs to measure the effectiveness of a training and development program. The specific measuring criteria include training skill assessment, recognizing change, employee engagement and training feedback Presenting our set of slides with name Measuring Training Initiatives Key Performance Indicators. This exhibits information on five stages of the process. This is an easy-to-edit and innovatively designed PowerPoint template. So download immediately and highlight information on Training Skill Assessment, Recognizing Change, Employee Engagement, Training Feedback.

Presenting Measure Performance Metrics In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase four stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Measure Performance Metrics. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting our Measure Strategic Effectiveness In Powerpoint And Google Slides Cpb PowerPoint template design. This PowerPoint slide showcases four stages. It is useful to share insightful information on Measure Strategic Effectiveness This PPT slide can be easily accessed in standard screen and widescreen aspect ratios. It is also available in various formats like PDF, PNG, and JPG. Not only this, the PowerPoint slideshow is completely editable and you can effortlessly modify the font size, font type, and shapes according to your wish. Our PPT layout is compatible with Google Slides as well, so download and edit it as per your knowledge.

Presenting Measures Organizational Culture In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase eight stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Measures Organizational Culture. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting Customer Experience Measurement Framework In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase five stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Customer Experience Measurement Framework. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Presenting Marketing Performance Measurement Management In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase seven stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Marketing Performance Measurement Management. This well structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

Purpose of the following slide is to show multiple metrics that the organization can use to track the performance of their organic growth strategies, and these can be revenues generated, market penetration, increase in referral rate etc. Present the topic in a bit more detail with this Q316 Organic Strategy To Help Business How To Measure Organic Growth Ppt Slides Deck. Use it as a tool for discussion and navigation on Metrics, Expected Increase, Market Penetration. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide represents introduction of cultural branding and its purpose. It covers customer ideology, customer loyalty, lead generation, building brand value etc. Increase audience engagement and knowledge by dispensing information using Cultural Branding Meaning And Its Importance Cultural Branding Leading To Expansion. This template helps you present information on four stages. You can also present information on Target Audience, Build Brand Equity, Potential Audience using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding product positioning and messaging in order to depict the value delivered to customers through offerings rendered. Present the topic in a bit more detail with this Brand Positioning And Messaging Framework Guide For Managing Brand Effectively. Use it as a tool for discussion and navigation on Target Audience, Value Proposition, Key Benefits. This template is free to edit as deemed fit for your organization. Therefore download it now.

Presenting Project Performance Measurement In Powerpoint And Google Slides Cpb slide which is completely adaptable. The graphics in this PowerPoint slide showcase four stages that will help you succinctly convey the information. In addition, you can alternate the color, font size, font type, and shapes of this PPT layout according to your content. This PPT presentation can be accessed with Google Slides and is available in both standard screen and widescreen aspect ratios. It is also a useful set to elucidate topics like Project Performance Measurement. This well-structured design can be downloaded in different formats like PDF, JPG, and PNG. So, without any delay, click on the download button now.

This slide covers a checklist for developing a compelling brand message. It includes message qualities such as appealing to the target audience, communicating the value offered, reflecting the reality of the brand, being different from competitor messages, etc. Introducing Building Communication Effective Brand Marketing Checklist For Creating Right Brand Message to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on Communicate, Competitor, Appealing, using this template. Grab it now to reap its full benefits.

This slide covers the brand message framework to convey the emotion behind the brand and explain the story of how it was founded, along with why the product or service is essential and needed. It includes elements such as benefits, reasons to believe, proof positioning statement, brand story, voice and tone, etc. Present the topic in a bit more detail with this Building Communication Effective Brand Marketing Message Framework For Appropriate Brand Positioning. Use it as a tool for discussion and navigation on Framework, Appropriate, Positioning . This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers the weekly brand communication schedule using channels such as blog, survey, go-to-market, landing page, website update, tradeshow, digital ads, media pitch, etc. Deliver an outstanding presentation on the topic using this Messaging Schedule For Effective Brand Communication Building Communication Effective Brand Marketing. Dispense information and present a thorough explanation of Communication, Messaging Schedule, Effective using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers preventative disinfection measures such as use of din-approved disinfectant, comprehensive cleaning on all workstation joint surfaces, office desks, high-touch surfaces, lunch areas etc. Increase audience engagement and knowledge by dispensing information using Post COVID Business Recovery Playbook Pathogen Decontamination Measures Checklist. This template helps you present information on one stages. You can also present information on Preventative Disinfection Measured, Higher Level Supervisor, Team using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows six stage process that will help the organization in measuring its brand strength. Here the process starts from developing business goals and end at calculating brand strength score. Introducing 6 Step Approach To Measure Brand Strength Brand Value Measurement Guide to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Clustered Category, Overall Goals, Analysis, using this template. Grab it now to reap its full benefits.

Increase audience engagement and knowledge by dispensing information using Agenda Brand Value Measurement Guide. This template helps you present information on four stages. You can also present information on Customers, Measurement Guide, Distinctive Assets using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Following slide provides an overview about asset valuation covering definition along with its importance. Asset valuation will be beneficial while setting right price, merging with another company and auditing. Introducing Asset Valuation Definition And Its Importance Brand Value Measurement Guide to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Right Price, Company Merger, Asset Valuation, Process, using this template. Grab it now to reap its full benefits.

This slide shows information about cost based approaches used for valuing assets. Approaches covered in the slide are net asset value and replacement costs. Increase audience engagement and knowledge by dispensing information using Asset Valuation Using Cost Based Approaches Brand Value Measurement Guide. This template helps you present information on three stages. You can also present information on Approach, Valuation Method, Description, Business using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Mentioned slide contains information about the major assets that a customer associates with a brand. Assets covered are trademark, brand name, visual asset, logo and colors. Introducing Assets That Customers Associate With The Brand Brand Value Measurement Guide to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Trademark, Brand Name, Visual Asset, using this template. Grab it now to reap its full benefits.

Following slide provides information about Aaker model which can be used by the organizations to analyze brand equity. It also includes information about the models application. Deliver an outstanding presentation on the topic using this Brand Equity Analysis Using Aaker Model Brand Value Measurement Guide. Dispense information and present a thorough explanation of Product, Brand Awareness, Perceived Quality, Brand Associations using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide displays information about Interbrand valuation method which can be used by organizations to analyze brand equity. It also shows flow diagram of valuation method along with sample Interbrand valuation. Present the topic in a bit more detail with this Brand Equity Analysis Using Interbrand Valuation Method Brand Value Measurement Guide. Use it as a tool for discussion and navigation on Segmentation, Demand Analysis, Competitive Analysis. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide provides an overview about brand equity by covering its definition and key components such as brand loyalty, awareness, quality, association and experience. Introducing Brand Equity Definition And Key Components Brand Value Measurement Guide to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Brand Loyalty, Brand Awareness, Perceived Quality, using this template. Grab it now to reap its full benefits.

Mentioned slide shows information about brand perception map along with its importance. The slide also displays sample brand perception map. Deliver an outstanding presentation on the topic using this Brand Perception Map Mapping A Brands Life Brand Value Measurement Guide. Dispense information and present a thorough explanation of Brand Mapping Important, Customer Perceptions, Brand Perception using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Present the topic in a bit more detail with this Brand Value Chain Model Brand Value Measurement Guide. Use it as a tool for discussion and navigation on Marketing Program, Customer Mindset, Marketing Performance. This template is free to edit as deemed fit for your organization. Therefore download it now.

Present the topic in a bit more detail with this Brand Value System Map Brand Value Measurement Guide. Use it as a tool for discussion and navigation on Consumer Markets, Brand Value Consumers, Brand Valuation. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide provides information about conjoint analysis which can be used by the organizations for optimizing the product market fit. It also includes benefits of conducting conjoint analysis. Deliver an outstanding presentation on the topic using this Conjoint Analysis To Optimize Product Market Fit Brand Value Measurement Guide. Dispense information and present a thorough explanation of Product, Customers Value, Sample Conjoint Analysis using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Purpose of this slide is to provide information about the factors that assists organizations in sustaining their brand value. Factors covered are know your market, identify the channels, product factor, personal connect and many more. Introducing Factors To Sustain Brand Value In The Marketplace Brand Value Measurement Guide to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on The Product Factor, Continuing Effort, Standards For Design, using this template. Grab it now to reap its full benefits.

This slide illustrates information about the keys steps to find brand value proposition. Steps covered in the slide are discover, know, stand and stay. Introducing Four Steps For Finding Your Brand Value Proposition Brand Value Measurement Guide to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Customers And Competitors, Stay Consistent, Stand For Something, using this template. Grab it now to reap its full benefits.

Purpose of this slide is to highlight the ways that will assist organizations in developing brand equity. Steps covered in the slide are focusing on brand awareness, loyalty and communication. Increase audience engagement and knowledge by dispensing information using How To Build Your Brand Equity Brand Value Measurement Guide. This template helps you present information on three stages. You can also present information on Customer Aware, Customers, Communicate Your using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide illustrates different ways of enhancing brand equity. Ways covered in the slide are quality products and services, consistent brand image, competitive analysis and listen to customers. Introducing How To Improve Brand Equity Brand Value Measurement Guide to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Products And Services, Consistent Brand Image, Competitive Analysis, using this template. Grab it now to reap its full benefits.

Following slide illustrates three step process for enhancing brand health. Steps covered are diagnose the problems, set turnaround goals and take action, measure progress. Increase audience engagement and knowledge by dispensing information using How To Improve Brand Health Brand Value Measurement Guide. This template helps you present information on one stage. You can also present information on Process, Description, Outcome, Progress using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Presenting our well crafted Icons Slide For Brand Value Measurement Guide set of slides. The slides include icons that are innovatively designed by our team of experts. The icons are easy to edit so you can conveniently increase or decrease their size without any loss in resolution. Therefore, grab them instantly

Following slide displays information about income based approaches used for valuing assets. Approaches covered in the slide are discounted cash flow, capitalized earnings, economic value add and leveraged buyout analysis. Introducing Income Based Asset Valuation Approaches Brand Value Measurement Guide to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Business, Valuation Approaches, Valuation Method, using this template. Grab it now to reap its full benefits.

Mentioned slide provides an overview about intangible assets covering its definition along with various types such as patents, goodwill, trademark, government grants, domain name etc. Increase audience engagement and knowledge by dispensing information using Intangible Assets Definition Characteristics And Benefits Brand Value Measurement Guide. This template helps you present information on eight stages. You can also present information on Trademark, Government Grants, Franchise Agreement, Service Contract using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing Kellers Brand Equity Model Brand Value Measurement Guide to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Brand Response, Brand Meaning, Brand Identify, using this template. Grab it now to reap its full benefits.

Mentioned slide displays information about market based approaches used for valuing assets. Approaches covered in the slide are stock market multiples and recent transactions. Increase audience engagement and knowledge by dispensing information using Market Based Asset Valuation Approaches Brand Value Measurement Guide. This template helps you present information on three stages. You can also present information on Valuation Method, Valuation Approaches, Companies Or Transactions using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Mentioned slide showcases information about the approaches used by marketers for valuing brand equity. Approaches covered are customer lifetime value, price premium method, brand consultancies proprietary method. Present the topic in a bit more detail with this Marketers Methodologies For Valuing Brand Equity Brand Value Measurement Guide. Use it as a tool for discussion and navigation on Customer Lifetime Value, Price Premium Method, Proprietary Method. This template is free to edit as deemed fit for your organization. Therefore download it now.

Purpose of this slide is to provide information about the methodology that will assist organizations in determining the potential of their existing distinctive assets. Introducing Methodology To Identify The Potential Of Distinctive Assets Brand Value Measurement Guide to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Assets Potential, Sample Distinctive, Distinctive Assets, using this template. Grab it now to reap its full benefits.

This slide highlights various methods and methods for measuring brand health. Methods covered in the slide are social listening, focus groups and surveys, customer feedback. Present the topic in a bit more detail with this Methods And Framework To Measure Brand Health Brand Value Measurement Guide. Use it as a tool for discussion and navigation on Awareness And Usage, Brand Positioning, Brand Delivery. This template is free to edit as deemed fit for your organization. Therefore download it now.

Purpose of this slide is to address various approaches of measuring brand equity. Ways covered in the slide are brand awareness, financial metrics, preference metrics and competitive metrics. Introducing Other Ways To Measure Brand Equity Brand Value Measurement Guide to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Brand Awareness, Financial Metrics, Preference Metrics, Competitive Metrics, using this template. Grab it now to reap its full benefits.

Present the topic in a bit more detail with this Performing Brand Performance Test Using Brand Value Measurement Guide. Use it as a tool for discussion and navigation on Investment Potential, Performing Brand, Performance Test. This template is free to edit as deemed fit for your organization. Therefore download it now.

Mentioned slide showcases distinctive asset grid that can be used to measure the brand performance. Here the logo performance is measured based on two elements namely fame and uniqueness. Deliver an outstanding presentation on the topic using this Performing Brand Performance Test Using Distinctive Asset Grid Brand Value Measurement Guide. Dispense information and present a thorough explanation of Investment Potential, Performing Brand, Distinctive Asset Grid using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides responsibility check status update on ABC corporation. Areas covered are related to goodwill rate, value of technology, tradename and rate of return. Introducing Reasonability Check Of ABC Corporation Brand Value Measurement Guide to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Reasonability Check, Technology, Tradenames, using this template. Grab it now to reap its full benefits.

Mentioned slide provides information about ABC corporations acquisition forecast through cashflow statement. As per the forecast, regular subscription revenue is expected to increase XX parcent on annual basis. Present the topic in a bit more detail with this Sample Asset Valuation Report Acquisition Forecast Brand Value Measurement Guide. Use it as a tool for discussion and navigation on Acquisition Forecast, Valuation Report, Acquisition Forecast. This template is free to edit as deemed fit for your organization. Therefore download it now.

Mentioned slide provides information about ABC corporations valuation using content cost approach. It also includes details about economic obsolescence and depreciated replacement cost. Deliver an outstanding presentation on the topic using this Sample Asset Valuation Report Content Cost Approach Brand Value Measurement Guide. Dispense information and present a thorough explanation of Replacement Cost, Functional Obsolescence, Economic Obsolescence using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Mentioned slide highlights information about ABC corporations valuation using excess earnings approach. It also includes details about sales and marketing costs, contributory asset charges and tax basis. Deliver an outstanding presentation on the topic using this Sample Asset Valuation Report Excess Earnings Brand Value Measurement Guide. Dispense information and present a thorough explanation of Revenues, Customers Erosion, Excess Earnings using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide highlights information about ABC corporations valuation using finite life approach. It also includes details about development costs, customer acquisition costs and discount rate. Present the topic in a bit more detail with this Sample Asset Valuation Report Finite Life Brand Value Measurement Guide. Use it as a tool for discussion and navigation on Revenues, Existing Technology, Sample Asset. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide illustrates information about ABC corporations valuation using greenfield approach. Fair value of license is calculated by subtracting tax amortization benefit from total value. Deliver an outstanding presentation on the topic using this Sample Asset Valuation Report Greenfield Approach Brand Value Measurement Guide. Dispense information and present a thorough explanation of Operating Costs, Residual Value, Revenues using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Following slide showcases information about historical operating results of ABC corporation with the help of cashflow statement and statement of financial position. Present the topic in a bit more detail with this Sample Asset Valuation Report Historical Operating Results Brand Value Measurement Guide. Use it as a tool for discussion and navigation on Historical Operations, Revenue, Operating Results. This template is free to edit as deemed fit for your organization. Therefore download it now.

Following slide provides information about ABC corporations valuation using relief from royalty method. Fair value is calculated by subtracting tax from total value. Deliver an outstanding presentation on the topic using this Sample Asset Valuation Report Relief From Royalty Brand Value Measurement Guide. Dispense information and present a thorough explanation of Revenues, Sample Asset, Valuation Report using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Purpose of this slide is to provide an overview of intangible asset valuation report. It also includes information about identified intangibles as well as valuation methodologies. Introducing Sample Asset Valuation Report Valuation Of Intangibles Brand Value Measurement Guide to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Identified Intangibles, Valuation Methodologies, Valuation Of Intangibles, using this template. Grab it now to reap its full benefits.