Powerpoint Templates and Google slides for Leadership Brands

Introducing Agenda Designing And Implementing Brand Leadership Strategy Ppt Topics to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Brand Leadership, Strategic Tasks, Brand Leadership, using this template. Grab it now to reap its full benefits.

This template covers three major leadership groups to build successful brands, such as brand development, brand activation, and brand management. It also includes brand requirements and solutions. Present the topic in a bit more detail with this Designing And Implementing 3 Leadership Groups To Build Inspiring Brands. Use it as a tool for discussion and navigation on Brand Development, Brand Activation, Brand Management. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers primary departmental responsibilities for creating a leadership brand. It includes the duties of departments such as marketing, sales, market research, operations and manufacturing, finance, R and D, and customer service. Deliver an outstanding presentation on the topic using this Designing And Implementing Allocating Departmental Responsibilities To Build Brand Leadership. Dispense information and present a thorough explanation of Marketing, Finance, Operations And Manufacturing using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers strategic steps to become a brand leader. These steps can be responsible for brand strategy, accessing multiple media, achieving targets, communicating to the target audience, measuring results, defining the role of brands and sub-brands, and positioning the brand in the mind of the target audience. Introducing Designing And Implementing Brand Leadership Major Strategic Tasks to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Organizational Structure, Brand Architecture, Building Programs, using this template. Grab it now to reap its full benefits.

This template covers the major benefits of building an effective leadership brand, such as enhancing the companys ability, broadening and deepening its businesses, differentiating the company, etc. Increase audience engagement and knowledge by dispensing information using Designing And Implementing Key Advantages Of Strong Brand Leadership. This template helps you present information on five stages. You can also present information on Leadership Brands, Company, Business Goals using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers the checklist for tracking the leadership brand health. The assessment steps include knowing how it wants to be viewed by the target customers, articulating a clear statement of leadership brand, translating the leadership brand statement into a set of desired leadership actions, etc. Introducing Designing And Implementing Leadership Brand Assessment Checklist For Companies to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Leadership Brand Assessment, Target Customers, Company, using this template. Grab it now to reap its full benefits.

This template covers the leadership grid to analyze brand health. It includes brand categories such as ex champ, leader, underdog, and challenger. Increase audience engagement and knowledge by dispensing information using Designing And Implementing Leadership Matrix To Track And Measure Brand Health. This template helps you present information on one stage. You can also present information on Underdog, Leader, Challenger, Share Growth using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers key elements of brand leaders, such as perceived brand leadership, perceived quality, perceived value, innovativeness, and perceived popularity. Introducing Designing And Implementing Major Brand Leadership Factors To Understand to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Perceived Quality, Perceived Value, Perceived Innovativeness, using this template. Grab it now to reap its full benefits.

This template covers 6 significant steps for creating effective leadership identifying the values, understanding the brand level, strategizing how to make a difference, creating a brand mission statement, and sharing the brand for exposure. Increase audience engagement and knowledge by dispensing information using Designing And Implementing Steps For Building Strong Leadership Brand. This template helps you present information on five stages. You can also present information on Identifying The Values, Understand Brand Level, Sharing Brand For Exposure using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers various techniques for creating strong leadership brands, such as build out leadership brand messaging pillars, assessing the competitive landscape, creating social media engagement, and creating and sharing your content. Introducing Designing And Implementing Strategies For Building Strong Leadership Brand to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Leadership Brand, Competitive Landscape, Social Media Engagement, using this template. Grab it now to reap its full benefits.

This template covers best practices for building a leadership brand, such as think process, not position, understanding your brand, taking control, and living your leadership brand. Increase audience engagement and knowledge by dispensing information using Designing And Implementing Tips For Creating Brand Leadership For Becoming. This template helps you present information on four stages. You can also present information on Think Process, Understand Your Brand, Leadership Brand using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers leading brands, such as power, explorer, icon, and identify brands. It also includes what the brands do, the brand message, the reason why for the consumer, and examples. Present the topic in a bit more detail with this Designing And Implementing Types Of Leadership Brands And Their Message. Use it as a tool for discussion and navigation on Leadership Brands, Consumer, Consumers. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers the introduction to brand leadership. It includes brand leadership components such as brand identity or positioning, brand architecture, and brand capabilities such as brand building programs, organizational structure, and processes. Deliver an outstanding presentation on the topic using this Designing And Implementing What Is Brand Leadership Ppt Slides. Dispense information and present a thorough explanation of Brand Leadership, Brand Architecture, Organizational Structure using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Introducing G73 Table Of Contents Designing And Implementing Brand Leadership Strategy to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Overview, Brand Leadership, Customer Perception, using this template. Grab it now to reap its full benefits.

Introducing our well researched set of slides titled Icons Slide For Designing And Implementing Brand Leadership Strategy. It displays a hundred percent editable icons. You can use these icons in your presentation to captivate your audiences attention. Download now and use it multiple times.

Introducing Table Of Contents Designing And Implementing Brand Leadership Strategy to increase your presentation threshold. Encompassed with eight stages, this template is a great option to educate and entice your audience. Dispence information on Overview, Brand Leadership, Brand Building, using this template. Grab it now to reap its full benefits.

This slide covers three layer brand identity framework with brand essence, core, and extended. It also includes brand dimensions such as product, organization, person, and symbol. Introducing 3 Layer Brand Identity Structure Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Brand As Product, Brand As Person, Brand As Symbol, using this template. Grab it now to reap its full benefits.

This template covers three major leadership groups to build successful brands, such as brand development, brand activation, and brand management. It also includes brand requirements and solutions. Increase audience engagement and knowledge by dispensing information using 3 Leadership Groups To Build Inspiring Developing Brand Leadership Plan To Become. This template helps you present information on three stages. You can also present information on Brand Requirements, Brand Development, Brand Activation using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing Agenda Developing Brand Leadership Plan To Become Market Leader to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Brand Leadership, Strategic Tasks, Strong Leadership, using this template. Grab it now to reap its full benefits.

This slide covers primary departmental responsibilities for creating a leadership brand. It includes the duties of departments such as marketing, sales, market research, operations and manufacturing, finance, R and D, and customer service. Increase audience engagement and knowledge by dispensing information using Allocating Departmental Responsibilities Developing Brand Leadership Plan To Become. This template helps you present information on seven stages. You can also present information on Market Research, Market Research, Operations And Manufacturing using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases the importance of defined brand architecture for organizations. Advantages include market clarity, synergy among brands, target specific customer segments and improving brand equity. Introducing Benefits Of Building Clear Brand Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Synergy Among Brands, Target Specific, Market Clarity, using this template. Grab it now to reap its full benefits.

This template covers the components of brand architecture, such as brand portfolio, portfolio roles, portfolio graphics, portfolio structure, and product market context roles. Increase audience engagement and knowledge by dispensing information using Brand Architecture Elements And Objectives Developing Brand Leadership Plan To Become. This template helps you present information on five stages. You can also present information on Portfolio Structure, Portfolio Graphics, Brand Architecture using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers the brand identity prism with key features such as physique, relationship, reflection, personality, culture, and self image. Deliver an outstanding presentation on the topic using this Brand Identity Prism To Determine Unique Developing Brand Leadership Plan To Become. Dispense information and present a thorough explanation of Picture Of Sender, Picture Of Receiver, Relationship, Personality using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers strategic steps to become a brand leader. These steps can be responsible for brand strategy, accessing multiple media, achieving targets, communicating to the target audience, measuring results, defining the role of brands and sub brands, and positioning the brand in the mind of the target audience. Introducing Brand Leadership Major Strategic Tasks Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Organizational Structure, Brand Architecture, Building Programs, using this template. Grab it now to reap its full benefits.

This slide covers the company positioning strategy grid with critical elements such as vision, mission, market category, customer challenges, company differentiator, brand essence, and brand positioning statement. Increase audience engagement and knowledge by dispensing information using Brand Positioning Strategy Canvas Developing Brand Leadership Plan To Become Market. This template helps you present information on five stages. You can also present information on Customer Challenges, Market Category, Brand Essence using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers brand strategy tools to help businesses develop a structured, relevant brand positioning statement, brand essence, and personality and connect these elements with company values and the brands key message. Present the topic in a bit more detail with this Brand Relationship Spectrum To Establish Developing Brand Leadership Plan To Become. Use it as a tool for discussion and navigation on Basic Strategies, Endorsed Brands, Token Endorsement. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers customer persona for understanding the target audiences pain points. It includes customer details such as professional information, goals, challenges, biggest fears, common objectives, hobbies, and interests. Deliver an outstanding presentation on the topic using this Buyer Persona To Identify Target Customer Developing Brand Leadership Plan To Become. Dispense information and present a thorough explanation of Biggest Fears, Common Objections, Hobbies And Interests using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers a case study including the various reasons why the Coca Cola brand is the market leader. It includes various factors for competitive edge, such as style, skills, strategy, structure, systems, staff, etc. Introducing Case Study What Makes Coco Cola A Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on Strategy, Shared Values, Systems, Structure, Skills, using this template. Grab it now to reap its full benefits.

This slide covers information regarding checklists for key branding initiatives in terms of assessing current branding strategies, redefining purpose, evaluating supplemental elements, optimize existing initiatives. Present the topic in a bit more detail with this Checklist To Track Key Initiatives Of Developing Brand Leadership Plan To Become. Use it as a tool for discussion and navigation on Redefine Purpose, Supplemental Elements, Branding Strategies. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers various brands that are developing unique value for customers. It includes brands such as apple Walmart, PepsiCo, FedEx, Lexus, Procter and Gamble, McKinsey, etc. Deliver an outstanding presentation on the topic using this Companies Creating Unique Value For Developing Brand Leadership Plan To Become. Dispense information and present a thorough explanation of Unique Value, Leadership Brand, Procter And Gamble using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Increase audience engagement and knowledge by dispensing information using Developing Brand Leadership Plan To Become Market Leader For Table Of Contents. This template helps you present information on one stages. You can also present information on Brand Leadership, Customer Perception, Value Proposition using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases different types of brand architecture under which organizations operate. It includes branded houses, houses of brands, hybrid brand, and endorsed brand architecture. Introducing Different Types Of Brand Architecture Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Branded House, Hybrid Brand, Endorsed Brand, using this template. Grab it now to reap its full benefits.

This slide the process of creating robust brand architecture. The steps of the process are customer research related to brand awareness and loyalty, determining a brand strategy to develop optimal brand structure, and migration to create a blueprint for the system. Increase audience engagement and knowledge by dispensing information using How To Create Clear Brand Architecture Developing Brand Leadership Plan To Become. This template helps you present information on three stages. You can also present information on Multiple Architecture, Illustrative Examples, Brand Architecture using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing our well researched set of slides titled Icons Slide Developing Brand Leadership Plan To Become Market Leader. It displays a hundred percent editable icons. You can use these icons in your presentation to captivate your audiences attention. Download now and use it multiple times.

This slide introduces brand architecture which acts as a framework for the interdependence of the brands. It also includes the benefits of strong brand architecture, increased clarity in the marketplace, increased brand equity, reduced overall brand damage, etc. Introducing Introduction To Brand Architecture To Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Brand Equity, Brand Damage, Increased Clarity, using this template. Grab it now to reap its full benefits.

This slide covers a brief overview of the brand-building strategy. It also includes benefits such as increased recognition, increased customer loyalty level, word of mouth, increased trust, and credibility. Increase audience engagement and knowledge by dispensing information using Introduction To Brand Building Strategy Developing Brand Leadership Plan To Become. This template helps you present information on four stages. You can also present information on Increase Customer, Mouth Promotion, Increased Recognition using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers a brief overview to brand identity. It also includes brand identity elements such as logo, font, style consistency, shape, and form. Introducing Introduction To Major Brand Identity Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Brand Identity, Style Consistency, Shape And Form, using this template. Grab it now to reap its full benefits.

This template covers the major benefits of building an effective leadership brand, such as enhancing the companys ability, broadening and deepening its businesses, differentiating the company, etc. Increase audience engagement and knowledge by dispensing information using Key Advantages Of Strong Brand Leadership Developing Brand Leadership Plan To Become. This template helps you present information on five stages. You can also present information on Business Goals, Business Impacts, Brand Leaders using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers information regarding an impactful brand-building strategy that includes essential elements such as vision, purpose, values, brand ideas, goals, issues, strategies, and tactics. Present the topic in a bit more detail with this Key Elements Associated With Brand Developing Brand Leadership Plan To Become. Use it as a tool for discussion and navigation on Develop Community, Technology Product, Alternative Of Mainstream. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers the checklist for tracking the leadership brand health. The assessment steps include knowing how it wants to be viewed by the target customers, articulating a clear statement of leadership brand, translating the leadership brand statement into a set of desired leadership actions, etc. Introducing Leadership Brand Assessment Checklist Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Brand Assessment, Leadership Actions, Customer Perspectives, using this template. Grab it now to reap its full benefits.

This template covers the leadership grid to analyze brand health. It includes brand categories such as ex champ, leader, underdog, and challenger. Increase audience engagement and knowledge by dispensing information using Leadership Matrix To Track And Measure Developing Brand Leadership Plan To Become. This template helps you present information on four stages. You can also present information on Market Share, Share Growth, Leader, Challenger using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers key elements of brand leaders, such as perceived brand leadership, perceived quality, perceived value, innovativeness, and perceived popularity. Introducing Major Brand Leadership Factors To Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Perceived Quality, Perceived Value, Perceived Popularity, using this template. Grab it now to reap its full benefits.

This template covers brand strategy tool to helps businesses develop a structured, relevant brand positioning statement, brand essence and brand personality and connect these elements with company values and key message of the brand. Present the topic in a bit more detail with this One Page Brand Strategy Canvas To Developing Brand Leadership Plan To Become. Use it as a tool for discussion and navigation on Positioning Statement, Color Palette, Storyboard, Awareness. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers pre and post optimization organizational dimensions, such as top management and managerial processes, brand organization, brand teams and new roles, communication set up in advertising, and public relations. Deliver an outstanding presentation on the topic using this Optimizing Organizational Dimensions Developing Brand Leadership Plan To Become. Dispense information and present a thorough explanation of Managerial Processes, Brand Organization, Public Relations using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide covers a brief overview of value proposition and brand leadership to understand the relationship between both concepts. Increase audience engagement and knowledge by dispensing information using Relationship Between Value Proposition Developing Brand Leadership Plan To Become. This template helps you present information on five stages. You can also present information on Value Preposition, Perfect Ladder, Brand Leadership using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers 6 significant steps for creating effective leadership identifying the values, understanding the brand level, strategizing how to make a difference, creating a brand mission statement, and sharing the brand for exposure. Introducing Steps For Building Strong Leadership Developing Brand Leadership Plan To Become to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Understand Brand Level, Mission Statement, Sharing Brand, using this template. Grab it now to reap its full benefits.

This template covers various techniques for creating strong leadership brands, such as build out leadership brand messaging pillars, assessing the competitive landscape, creating social media engagement, and creating and sharing your content. Increase audience engagement and knowledge by dispensing information using Strategies For Building Strong Leadership Developing Brand Leadership Plan To Become. This template helps you present information on four stages. You can also present information on Messaging Pillars, Competitive Landscape, Media Engagement using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing Table Of Contents For Developing Brand Leadership Plan To Become Market Leader to increase your presentation threshold. Encompassed with eight stages, this template is a great option to educate and entice your audience. Dispence information on Strategic Tasks, Brand Building, Brand Assessment, using this template. Grab it now to reap its full benefits.

This template covers best practices for building a leadership brand, such as think process, not position, understanding your brand, taking control, and living your leadership brand. Increase audience engagement and knowledge by dispensing information using Tips For Creating Brand Leadership For Developing Brand Leadership Plan To Become. This template helps you present information on four stages. You can also present information on Understand Your Brand, Take Control, Leadership Brand using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers leading brands, such as power, explorer, icon, and identify brands. It also includes what the brands do, the brand message, the reason why for the consumer, and examples. Present the topic in a bit more detail with this Types Of Leadership Brands And Their Developing Brand Leadership Plan To Become. Use it as a tool for discussion and navigation on Power Brands, Identify Brands, Explore Brands. This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers the introduction to brand leadership. It includes brand leadership components such as brand identity or positioning, brand architecture, and brand capabilities such as brand building programs, organizational structure, and processes. Introducing What Is Brand Leadership Developing Brand Leadership Plan To Become Market Leader to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Brand Leadership, Market Segment, Products Or Services, using this template. Grab it now to reap its full benefits.

This template covers three major leadership groups to build successful brands, such as brand development, brand activation, and brand management. It also includes brand requirements and solutions. Increase audience engagement and knowledge by dispensing information using 3 Leadership Groups To Build Inspiring Strategic Brand Management To Become Market. This template helps you present information on three stages. You can also present information on Brand Development, Brand Activation, Brand Management using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers strategic steps to become a brand leader. These steps can be responsible for brand strategy, accessing multiple media, achieving targets, communicating to the target audience, measuring results, defining the role of brands and sub brands, and positioning the brand in the mind of the target audience. Introducing Brand Leadership Major Strategic Strategic Brand Management To Become Market Leader to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Brand Architecture, Building Programs, Structure And Processes, using this template. Grab it now to reap its full benefits.

This template covers the major benefits of building an effective leadership brand, such as enhancing the companys ability, broadening and deepening its businesses, differentiating the company, etc. Increase audience engagement and knowledge by dispensing information using Key Advantages Of Strong Brand Leadership Strategic Brand Management To Become Market. This template helps you present information on five stages. You can also present information on Business Impacts, Unique Value, Brand Agent using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers the checklist for tracking the leadership brand health. The assessment steps include knowing how it wants to be viewed by the target customers, articulating a clear statement of leadership brand, translating the leadership brand statement into a set of desired leadership actions, etc. Introducing Leadership Brand Assessment Checklist Strategic Brand Management To Become Market Leader to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Leadership Brand Assessment, Target Customers, Clear Statement, using this template. Grab it now to reap its full benefits.

This template covers the leadership grid to analyze brand health. It includes brand categories such as ex champ, leader, underdog, and challenger. Increase audience engagement and knowledge by dispensing information using Leadership Matrix To Track And Measure Strategic Brand Management To Become Market Leader. This template helps you present information on four stages. You can also present information on Market Share, Share Growth, Underdog, Challenger, Leader using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers key elements of brand leaders, such as perceived brand leadership, perceived quality, perceived value, innovativeness, and perceived popularity. Introducing Major Brand Leadership Factors To Understand Strategic Brand Management To Become Market to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Perceived Quality, Perceived Value, Perceived Popularity, using this template. Grab it now to reap its full benefits.

This template covers 6 significant steps for creating effective leadership identifying the values, understanding the brand level, strategizing how to make a difference, creating a brand mission statement, and sharing the brand for exposure. Introducing Steps For Building Strong Leadership Strategic Brand Management To Become Market Leader to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Understand Brand Level, Mission Statement, Sharing Brand, using this template. Grab it now to reap its full benefits.

This template covers various techniques for creating strong leadership brands, such as build out leadership brand messaging pillars, assessing the competitive landscape, creating social media engagement, and creating and sharing your content. Introducing Strategies For Building Strong Leadership Strategic Brand Management To Become Market Leader to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Brand Messaging Pillars, Media Engagement, Competitive Landscape, using this template. Grab it now to reap its full benefits.

This template covers best practices for building a leadership brand, such as think process, not position, understanding your brand, taking control, and living your leadership brand. Introducing Tips For Creating Brand Leadership For Strategic Brand Management To Become Market Leader to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Understand Your Brand, Take Control, Leadership Brand, using this template. Grab it now to reap its full benefits.