Powerpoint Templates and Google slides for Increasing Positive

This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of sixty seven slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the color, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now.

Presenting Brand Positioning For Increasing Competitive Advantage And Brand Awareness Complete Deck. High-quality graphics ensure that pixelation does not occur. The PPT supports both the standard and widescreen sizes. The slide is extremely easy to download and can be saved in popular image or document formats such as JPEG and PDF. It is having compatibility with Google Slides and other office suites. Alter the style, size, and background of the slides.

This slide provides an overview of the positive impact on market share. It further includes reasons for the increase in market share that are improved brand awareness, market expansion, customer retention, product innovation and co marketing campaigns. Present the topic in a bit more detail with this Market Penetration Strategy Positive Impact Of Increased Penetration On Market Share Strategy SS V. Use it as a tool for discussion and navigation on Market Share, Positive Impact, Increased Penetration. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide outlines a comprehensive line chart indicating attrition rate. Information covered in this slide is related to quarterly percentage of customer churn rate along with key takeaways. Present the topic in a bit more detail with this Continuous Increase In Customer Churn Rate Improving Brand Awareness With Positioning Strategies. Use it as a tool for discussion and navigation on Increase, Customer, Strategies. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides an overview of the various reasons due to which the market share and profitability increased. Major reasons covered are better relationships with distributors, increased sales, effective promotion and successful digital marketing. Present the topic in a bit more detail with this Positive Trade Marketing On Company Trade Marketing Plan To Increase Market Share Strategy SS. Use it as a tool for discussion and navigation on Marketing, Promotion, Techniques. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides an overview of the positive impact on market share. It further includes reasons for the increase in market share that are improved brand awareness, market expansion, customer retention, product innovation and co-marketing campaigns. Deliver an outstanding presentation on the topic using this Market Penetration For Business Positive Impact Of Increased Penetration On Market Share Strategy SS V. Dispense information and present a thorough explanation of Market Share using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides an overview of the positive impact on market share. It further includes reasons for the increase in market share that are improved brand awareness, market expansion, customer retention, product innovation and co-marketing campaigns. Deliver an outstanding presentation on the topic using this Positive Impact Of Increased Penetration On Expanding Customer Base Through Market Strategy SS V. Dispense information and present a thorough explanation of Market Share, Customer Retention, Co-Marketing Campaign using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases the impact of training employees that is it increase efficiency, sales and customer satisfaction. Introducing Positive Impact Of Sales Cross Selling Strategies To Increase Organizational Revenue SA SS to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Goals, Status, Impact, using this template. Grab it now to reap its full benefits.

This slide provides an overview of the positive impact on market share. It further includes reasons for the increase in market share that are improved brand awareness, market expansion, customer retention, product innovation and co marketing campaigns. Deliver an outstanding presentation on the topic using this Positive Impact Of Increased Penetration Market Penetration For Product Differentiation Strategy SS V. Dispense information and present a thorough explanation of Brand Recognition, Market Expansion, Customer Retention using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides an overview of the various reasons due to which the market share and profitability increased. Major reasons covered are better relationships with distributors, increased sales, effective promotion and successful digital marketing. Deliver an outstanding presentation on the topic using this Trade Promotion Practices To Increase Positive Impact Of Effective Trade Marketing Strategy SS V. Dispense information and present a thorough explanation of Market Share And Profitability, Relationships With Distributors, Effective Promotion, Successful Digital Marketing using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides an overview of the positive impact on market share. It further includes reasons for the increase in market share that are improved brand awareness, market expansion, customer retention, product innovation and co-marketing campaigns. Deliver an outstanding presentation on the topic using this Positive Impact Of Increased Penetration On Market Share Implementation Of Market Strategy SS V Dispense information and present a thorough explanation of Main Keyword, Target Audience, Bid Amount using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides an overview of the various reasons due to which the market share and profitability increased. Major reasons covered are better relationships with distributors, increased sales, effective promotion and successful digital marketing. Deliver an outstanding presentation on the topic using this Positive Impact Of Effective Trade Marketing Trade Promotion To Increase Brand Strategy SS V. Dispense information and present a thorough explanation of Profitability, Market Share, Digital Marketing using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines various positioning strategies which can assist business houses to improve brand recognition amongst target audience. Customer service, convenience-based, social media, quality and price-based are the major strategies which are mentioned in the slide. Deliver an outstanding presentation on the topic using this Positioning Strategies To Increase Brand Awareness Effective Brand Development Strategies. Dispense information and present a thorough explanation of Customer Service, Social Media, Quality Based using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases overview of brand positioning strategy used by apple to attract the potential customers and increase product sales. Its key elements are target audience, category, point of different, end benefits and positioning strategy Introducing Example Of Apple Brand Positioning Brand Strategy For Increasing Company Presence MKT SS V to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Positioning Statement, Target Audience, Positioning Strategy, using this template. Grab it now to reap its full benefits.

This slide showcases framework that can be used by organization to position its brand in the mind of potential customers. Its key components are value proposition, positioning statement, elevator pitch, target audience, brand pillars, key benefits and product features Introducing Framework For New Brand Positioning Brand Strategy For Increasing Company Presence MKT SS V to increase your presentation threshold. Encompassed with seven stages, this template is a great option to educate and entice your audience. Dispence information on Product Features, Organization, Framework, using this template. Grab it now to reap its full benefits.

This slide showcases brand positioning overview which can help organization to increase awareness among potential customers and gain competitive edge. It also highlights benefits of brand positioning that are gain customer attention, create goodwill and tackle competition Deliver an outstanding presentation on the topic using this Overview And Benefits Positioning Brand Strategy For Increasing Company Presence MKT SS V. Dispense information and present a thorough explanation of Gain Customer Attention, Create Goodwill, Tackle Competition using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide shows various channels which can be used by organizations to communicate with employees or providing them updates. It includes private social media channels, text message clubs, stay interviews, etc. Introducing Key Channels To Increase Employee Engagement Employee Relations Management To Develop Positive to increase your presentation threshold. Encompassed with Three stages, this template is a great option to educate and entice your audience. Dispence information on Private Social Media Channels, Text Message Clubs, Stay Interviews , using this template. Grab it now to reap its full benefits.

This slide shows various ways which can be used to boost employees participation in organizational decision making process. It includes placing suggestion box, surveys and building leadership teams. Increase audience engagement and knowledge by dispensing information using Tactics To Increase Employees Participation At Workplace Employee Relations Management To Develop Positive. This template helps you present information on Three stages. You can also present information on Suggestion Box, Surveys, Leadership Teams using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases positioning strategy that can help company to create awareness about new brand in the market. Major positioning strategies are - quality, competitor, application, brand characterstitics and price based Introducing F1593 Types Of Positioning Strategies For Brand Strategy For Increasing Company Presence MKT SS V to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Application Based, Brand Characteristics Based, Competitor Based, using this template. Grab it now to reap its full benefits.

The following slide outlines various positioning strategies which can assist business houses to improve brand recognition amongst target audience. Customer service, convenience based, social media, quality and price based are the major strategies which are mentioned in the slide. Increase audience engagement and knowledge by dispensing information using Positioning Strategies To Increase Brand Improving Brand Awareness With Positioning Strategies. This template helps you present information on five stages. You can also present information on Service, Media, Strategies using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases brand development activities that can help organization to increase awareness among target audience and capture market share. Strategies include - product line extension, brand extension, multi brand strategy and new brand launch. Increase audience engagement and knowledge by dispensing information using Product Marketing And Positioning Strategy Brand Development Strategies To Increase Market MKT SS V. This template helps you present information on four stages. You can also present information on Product Line Extension, Brand Extension, Brand Development Strategies, Geography Or Demographics using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases plan that can help organization to plan and run brand marketing activities throughout customer journey. Its key elements are stage,time, brand launch marketing activities and KPIs to track the result of campaigns. Deliver an outstanding presentation on the topic using this Product Marketing And Positioning Strategy Plan To Increase Brand Awareness And Generate MKT SS V. Dispense information and present a thorough explanation of Boost Awareness About Brand, Creating Audience Interest In Brand, Turning Audience Interest Into Sales, Encourage Repeat Purchase Of Products using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines a comprehensive content marketing strategy which can assist corporates to improve web traffic and customer conversion rate. Information covered in this slide is related to audience segment, major statistics, content type, posting frequency and channels such as Facebook, Instagram, Twitter and YouTube. Deliver an outstanding presentation on the topic using this Content Marketing Strategy To Increase Improving Brand Awareness With Positioning Strategies. Dispense information and present a thorough explanation of Marketing, Strategy, Website using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines a comprehensive online advertisement campaign run by the organization to boost the brand awareness rate. The campaign covers key components such as slogan, objective, time, target audience segmentation, advertising mediums and key strategies. Deliver an outstanding presentation on the topic using this Creating Advertising Campaign To Increase Improving Brand Awareness With Positioning Strategies. Dispense information and present a thorough explanation of Increase, Awareness, Improve using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide covers strategies to leverage positive customer reviews to enhance brand revenue and generate growth. It involves approaches such as social media content, video testimonials, webinars and landing pages. Introducing Strategies To Leverage Positive Feedback To Increase Revenue The Ultimate Guide Of Online Strategy SS to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Social Media Content, Video Testimonials, Landing Image, using this template. Grab it now to reap its full benefits.

This slide shows four strategies which can prove helpful in increasing followers of an Instagram account. These strategies are right audio selection, teasers, show brand identity and BTS Introducing Instagram Reels Strategies To Increase Brand Positioning Strategies To Boost Online MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Selection, Teasers, Identity, using this template. Grab it now to reap its full benefits.

This slide covers strategies to use social media for increasing brand awareness. Its includes strategies like use of right social media platform for audience, make high quality authentic content, keep updating regularly, create brand persona, collaborate with influencer and audience interaction. Increase audience engagement and knowledge by dispensing information using Strategies Of Social Media For Increasing Brand Positioning Strategies To Boost Online MKT SS V. This template helps you present information on six stages. You can also present information on Audience, Regularly, Influencers using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide presents a matrix showing competitive assessment to determine own business position against other rivalry companies operating in similar industry. It highlights components such as competitor, customer acquisition, customer acquisition rate, customer satisfaction rate, product and service differentiation and brand recognition and reputation. Deliver an outstanding presentation on the topic using this Strategies To Increase Spa Business Competitive Analysis To Understand Business Position Strategy SS V. Dispense information and present a thorough explanation of Competitor, Customer Acquisition, Customer Satisfaction using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Introducing our premium set of slides with Search Engine Positioning Icon To Increase Web Traffic. Ellicudate the three stages and present information using this PPT slide. This is a completely adaptable PowerPoint template design that can be used to interpret topics like Engine Positioning, Increase Web Traffic. So download instantly and tailor it with your information.

This slide shows graph which can be used by organizations to highlight position of their brand in the market along with competitors. Brand positioning is done on the basis of content quality and traffic attributes. Present the topic in a bit more detail with this Brand Positioning Map To SEO Strategy To Increase Content Visibility Strategy SS V. Use it as a tool for discussion and navigation on Quality Content, Plagiarism Issues, Good Content. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides an overview of the various smart systems used in homes and their benefits. It includes solar panels, home energy storage, electric vehicle, smart camera, speaker, blinds, water heater, thermostat, plugs, appliances, lights and meter. Present the topic in a bit more detail with this Positive Impact Of Smart Adopting Smart Assistants To Increase Efficiency IoT SS V. Use it as a tool for discussion and navigation on Smart Thermostat, Smart Appliance, Solar Panels. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide represents the impact of AI technology designed to understand and generate human-like texts based on received inputs on customer service operations. It includes details related to positive impact of GPT-4 such as efficiency, availability etc. Increase audience engagement and knowledge by dispensing information using Deploying Chatgpt To Increase Positive Impact Of Chatgpt 4 On Customer Service ChatGPT SS V This template helps you present information on Four stages. You can also present information on Composing Email, Writing Quality, Engaging Stories using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases that effective cross selling helps to increase customer lifetime value, customer loyalty, revenue and client retention. Present the topic in a bit more detail with this Positive Impact Of Cross Cross Selling Strategies To Increase Organizational Revenue SA SS. Use it as a tool for discussion and navigation on Customer Loyalty, Increase Revenue, Increase CLV. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides an overview branding impact on the organization. The benefits covered are that it increases brand recognition, increases employee engagement, improve customer loyalty and provide expansion opportunities. Increase audience engagement and knowledge by dispensing information using Trade Promotion Practices To Increase Positive Impact Of Branding On Business Strategy SS V. This template helps you present information on four stages. You can also present information on Increase Employee Engagement, Improve Customer Loyalty, Provide Expansion Opportunities, Increase Brand Recognition using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview branding impact on the organization. The benefits covered are that it increases brand recognition, increases employee engagement, improve customer loyalty and provide expansion opportunities. Introducing Positive Impact Of Branding On Business Trade Promotion To Increase Brand Strategy SS V to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Increase Brand Recognition, Improve Customer Loyalty, Provide Expansion Opportunities, using this template. Grab it now to reap its full benefits.

This slide shows information which can be used to analyze the positive impact of high or rising GDP on various industries. It includes industries such as retail, manufacturing, construction, etc. Introducing Positive Effects Of Increasing GDP On Different Industries Gross Domestic Product To Calculate Fin SS to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Transportation And Logistics, Agriculture, Construction, Manufacturing, using this template. Grab it now to reap its full benefits.

This slide shows four strategies which can prove helpful in increasing followers of an Instagram account. These strategies are right audio selection, teasers, show brand identity and BTS. Introducing PR Marketing Guide To Build Positive Instagram Reels Strategies To Increase Followers MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Show Brand Identity, Right Audio Selection, Instagram Reels Strategies, Business Growth, Team Expansion, using this template. Grab it now to reap its full benefits.

Deliver an outstanding presentation on the topic using this Line Chart Strategic Marketing Plan To Increase Positive Brand Perception Branding. Dispense information and present a thorough explanation of Line Chart, Product using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide shows the issues in creating positive customer experience pre and post covid 19 that covers budget, customer engagement, resources, personalization, technology, etc. Present the topic in a bit more detail with this Key Approaches To Increase Pre And Post Covid 19 Issues In Creating Positive Customer Experience. Use it as a tool for discussion and navigation on Personalization, Technology, Organizational Support. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide highlights the problems related to current product positioning which showcases in graphical format depicting downgrading product sales and changing consumer trends. Deliver an outstanding presentation on the topic using this Problems Related To Current Product Positioning Product Rebranding To Increase Market Share. Dispense information and present a thorough explanation of Continuous Downgrading, Product Sales using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides an overview of the positive impact on market share. It further includes reasons for the increase in market share that are improved brand awareness, market expansion, customer retention, product innovation and co marketing campaigns. Deliver an outstanding presentation on the topic using this Positive Impact Of Increased Penetration On Market Share Market Penetration To Improve Brand Strategy SS. Dispense information and present a thorough explanation of Positive, Penetration, Market using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Product positioning statement helps the organization to analyze how the brand is perceived by the customer. The following slide displays the product positioning statement, as it highlights the current positioning statement, product USP, Value that the product provides to the customer, product service category etc. Increase audience engagement and knowledge by dispensing information using Our Product Positioning Increasing Brand Awareness Messaging Distinction Strategy. This template helps you present information on two stages. You can also present information on Current Brand Positioning, Key Competitors, Market, Customer using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Increase audience engagement and knowledge by dispensing information using About Us Strategic Marketing Plan To Increase Positive Brand Perception Branding. This template helps you present information on three stages. You can also present information on Target Audiences, Premium Services, Value Clients using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing our well researched set of slides titled Icons Slide For Strategic Marketing Plan To Increase Positive Brand Perception. It displays a hundred percent editable icons. You can use these icons in your presentation to captivate your audiences attention. Download now and use it multiple times.

Introducing Our Mission Strategic Marketing Plan To Increase Positive Brand Perception Branding to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Mission, Vision, Goal, using this template. Grab it now to reap its full benefits.

Increase audience engagement and knowledge by dispensing information using Our Team Strategic Marketing Plan To Increase Positive Brand Perception Branding. This template helps you present information on three stages. You can also present information on Our Team using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Mentioned slide covers the pricing strategy that company will opt to position its rejuvenated products. It shows that company will use penetration pricing to meet its goal. Present the topic in a bit more detail with this Pricing Strategy To Position Rejuvenated Product Strategic Marketing Plan To Increase. Use it as a tool for discussion and navigation on Strategy Opted, Our Company, Product Vertical. This template is free to edit as deemed fit for your organization. Therefore download it now.

Introducing Roadmap Strategic Marketing Plan To Increase Positive Brand Perception Branding to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Roadmap, using this template. Grab it now to reap its full benefits.

Present the topic in a bit more detail with this Table Of Contents For Strategic Marketing Plan To Increase Positive Brand Perception. Use it as a tool for discussion and navigation on Situational Analysis, Competitive Landscape Analysis, Brand Performance Overview. This template is free to edit as deemed fit for your organization. Therefore download it now.

Introducing Table Of Contents Plan To Ncrease Positive Brand Perception Strategic Marketing Plan To Increase to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Customer, Effective Communication, Product Success, using this template. Grab it now to reap its full benefits.

Introducing Thanks For Watching Strategic Marketing Plan To Increase Positive Brand Perception Branding to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Address, Contact Number, Email Address, using this template. Grab it now to reap its full benefits.

Introducing Timeline Strategic Marketing Plan To Increase Positive Brand Perception Branding to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Timeline, using this template. Grab it now to reap its full benefits.

Increase audience engagement and knowledge by dispensing information using Venn Strategic Marketing Plan To Increase Positive Brand Perception Branding. This template helps you present information on three stages. You can also present information on Venn using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows strategies to create positive customer experience such as listen to customers, improve user experience, customer support and engage employees to engage more customers. Introducing Strategies To Create Positive Customer Experience Key Approaches To Increase Client Engagement to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Listen To Customers, Improve User Experience, Customer Support, using this template. Grab it now to reap its full benefits.

Present the topic in a bit more detail with this Strategic Marketing Plan To Increase Positive Brand Perception Ppt Powerpoint Presentation Diagram Lists. Use it as a tool for discussion and navigation on Strategic Marketing Plan, Ncrease Positive, Brand Perception. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide shows statistical overview of the major impact of promotional and awareness strategies on the companys product performance. Increase audience engagement and knowledge by dispensing information using Positive Impact Of Promotional And Awareness Customer Acquisition Strategies Increase Sales. This template helps you present information on one stage. You can also present information on Customer Turnover Rate, Social Media Engagement, Marketing Program using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases canvas that can help organization to determine competitive positioning of other brands in market. It can help company to determine the brand with same product offering and audience for identifying ideal dual branding partners. Present the topic in a bit more detail with this Competitive Positioning To Determine Dual Branding Partner Campaign To Increase Product Sales. Use it as a tool for discussion and navigation on Expensive Products, Ideal Dual Branding, Our Company. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide outlines various positioning strategies which can assist business houses to improve brand recognition amongst target audience. Customer service, convenience based, social media, quality and price based are the major strategies which are mentioned in the slide. Deliver an outstanding presentation on the topic using this Positioning Strategies To Increase Brand Development Strategies To Increase Customer Engagement. Dispense information and present a thorough explanation of Customer Service, Convenience Based, Social Media, Quality Based using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide illustrates price positioning strategies for ecommerce platform to get competitive advantage over competitors. It includes pricing strategy, formula, pros and cons etc.Introducing our Ecommerce Price Positioning Strategies To Increase Competitive Advantage set of slides. The topics discussed in these slides are Research Required, Provide Value, Diminishing Value. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide shows various tactics which can be used by corporates to build a great working culture. It includes workplace conditions, flexible schedules and training. Introducing Internal Marketing To Increase Employee Strategies To Create Positive Work Culture Ppt Icon Portfolio to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Workplace Conditions, Flexible Schedules, Training, using this template. Grab it now to reap its full benefits.