Powerpoint Templates and Google slides for Brands Positively

This slide showcases showcases overview of logo which can be used by organization to create differentiation and build brand identity. It also showcases usage of brand logo for companies and principles for effective logo design. Increase audience engagement and knowledge by dispensing information using Product Marketing And Positioning Strategy Using Logo To Formulate Brand Differentiation MKT SS V. This template helps you present information on five stages. You can also present information on Brand Website, Company Business Cards, Product Packaging, Social Media Handles using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases steps that can help organization to identify target audience for new brand launch. Its key elements are customer pain points, purchase triggers, conduct customer survey, geographical data, audience interests etc. Introducing Steps To Identify Target Audience For New Brand Development Product Marketing And Positioning MKT SS V to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Demographic, Psychographic, Behavioral, Geographical, using this template. Grab it now to reap its full benefits.

The following slide outlines the case study of the coffee industrys most successful brand Starbucks. Details covered in this slide is related to the brand mission and vision statement, target audience, top competitors and brand identity, and positioning. Introducing A70 Case Study Of The Globally Renowned Improving Brand Awareness With Positioning Strategies to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Mission, Vision, Target, using this template. Grab it now to reap its full benefits.

The following slide outlines introduction to brand development meaning and process. The process begins with stages such as knowing the business, target audi3nce, creating brand awareness resources and tracking the brand growth. Increase audience engagement and knowledge by dispensing information using About Brand Development Overview And Improving Brand Awareness With Positioning Strategies. This template helps you present information on four stages. You can also present information on Business, Audience, Resources using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide outlines the key elements of brand style and identity. Brand managers can build the most successful and recognizable brand by understanding elements such as brand story, logo, color palette, typography, imagery and voice. Introducing Addressing The Essential Components Of Improving Brand Awareness With Positioning Strategies to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Adjectives, Experience, Statement, using this template. Grab it now to reap its full benefits.

The following slide outlines five step process to develop ideal buyer profile. The key stages are communication with sales team, website analytics, customer survey, customer relationship management CRM system and repeat. Increase audience engagement and knowledge by dispensing information using Addressing The Process To Create Ideal Improving Brand Awareness With Positioning Strategies. This template helps you present information on five stages. You can also present information on Team, Analytics, Survey using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide outlines the six step process to develop and strengthen brand communication strategy. Understanding of target audience, selecting the channels, developing customer persona, determining the product USP, crafting the message and establishing key performance indicators KPI are the steps which are mentioned in the slide. Introducing Addressing The Process To Develop Brand Improving Brand Awareness With Positioning Strategies to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Target, Proposition, Success, using this template. Grab it now to reap its full benefits.

Increase audience engagement and knowledge by dispensing information using Agenda Improving Brand Awareness With Positioning Strategies. This template helps you present information on six stages. You can also present information on Marketing, Strategies, Development using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide outlines the case study of the beverage industrys most valuable brand Coca Cola. The company can develop its own branding strategy by covering key elements such as purpose, vision, target audience, competitors and brand identity and positioning. Introducing Case Study Of The Globally Renowned Brand Improving Brand Awareness With Positioning Strategies to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Purpose, Vision, Competitors, using this template. Grab it now to reap its full benefits.

The following slide outlines a comprehensive content marketing strategy which can assist corporates to improve web traffic and customer conversion rate. Information covered in this slide is related to audience segment, major statistics, content type, posting frequency and channels such as Facebook, Instagram, Twitter and YouTube. Deliver an outstanding presentation on the topic using this Content Marketing Strategy To Increase Improving Brand Awareness With Positioning Strategies. Dispense information and present a thorough explanation of Marketing, Strategy, Website using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines the content posting schedule for different advertising media channels. It covers detailed information about channels such as social media, email, and content market along with days, best time to advertise, projected budget and remarks. Present the topic in a bit more detail with this Content Posting Schedule For Various Improving Brand Awareness With Positioning Strategies. Use it as a tool for discussion and navigation on Marketing, Email, Mediums. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide outlines different content promotion techniques through which digital marketers can boost online traffic. The key strategies are posting blogs, videos, and paid ads. It also covers information about the projected increase in sales and profit. Deliver an outstanding presentation on the topic using this Content Promotion Strategies To Boost Sales Improving Brand Awareness With Positioning Strategies. Dispense information and present a thorough explanation of Strategies, Sales, Online using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines a comprehensive online advertisement campaign run by the organization to boost the brand awareness rate. The campaign covers key components such as slogan, objective, time, target audience segmentation, advertising mediums and key strategies. Deliver an outstanding presentation on the topic using this Creating Advertising Campaign To Increase Improving Brand Awareness With Positioning Strategies. Dispense information and present a thorough explanation of Increase, Awareness, Improve using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide outlines the most successful competitor. Information covered in this slide is related to competitor type, top selling products, marketing strategy, total sales, market share and year of establishment. Present the topic in a bit more detail with this Determining The Most Successful Market Improving Brand Awareness With Positioning Strategies. Use it as a tool for discussion and navigation on Successful, Market, Strategy. This template is free to edit as deemed fit for your organization. Therefore download it now.

The following slide outlines the key drivers which will assist B2B and B2C brands for the successful brand development. The major drivers are culture of innovation, strong value proposition, talent management, technology strategy and market penetration. Increase audience engagement and knowledge by dispensing information using Emerging Drivers For Successful Brand Growth Improving Brand Awareness With Positioning Strategies. This template helps you present information on five stages. You can also present information on Culture, Value, Management using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide outlines the brand vision, mission, and core values. Successfully drafting these three elements will assist the brand to create a strong message for the target audience and differentiate the brand from its competitors. Introducing Highlighting The Brand Vision Mission And Improving Brand Awareness With Positioning Strategies to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Vision, Mission, Values, using this template. Grab it now to reap its full benefits.

Introducing our well researched set of slides titled Icons Slide For Improving Brand Awareness With Positioning Strategies. It displays a hundred percent editable icons. You can use these icons in your presentation to captivate your audiences attention. Download now and use it multiple times.

Increase audience engagement and knowledge by dispensing information using Improving Brand Awareness With Positioning Strategies Table Of Contents. This template helps you present information on one stages. You can also present information on Development, Customer, Roles using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Increase audience engagement and knowledge by dispensing information using Key Stakeholders Responsible For Developing Improving Brand Awareness With Positioning Strategies. This template helps you present information on five stages. You can also present information on Developing, Strategies, Managers using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The following slide outlines major statistics of brand development. It covers information about color branding, customer loyalty branding, social media branding, content branding and employer branding. Introducing Key Statistics Associated With Brand Improving Brand Awareness With Positioning Strategies to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Companies, Decisions, Brand, using this template. Grab it now to reap its full benefits.

This template covers steps to write brand story such as brainstorm what you can turn into a story, customer feedbacks, find a hero or main character, analyze main character goals and desires, add source of conflict, make it entertaining, analyze how main character or supporting characters develop over the story etc. Introducing Brand Launch Strategy How To Create Effective Brand Positioning Statement Branding SS V to increase your presentation threshold. Encompassed with Eight stages, this template is a great option to educate and entice your audience. Dispence information on Target Audience, Customer Requirements, Product Or Company using this template. Grab it now to reap its full benefits.

This template covers brand launch activities to schedule all of the marketing activities planned. This marketing calendar includes quarterly or yearly marketing activities or campaigns Present the topic in a bit more detail with this Brand Launch Strategy Price Based Brand Positioning Strategy Branding SS V Use it as a tool for discussion and navigation on Promotional, Communications This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers the positioning strategy based on product quality. It includes impacts and examples of strategy along with details such as food sources, significant market share, etc.Introducing Brand Launch Strategy Quality Based Brand Positioning Strategy Branding SS V to increase your presentation threshold. Encompassed with One stages, this template is a great option to educate and entice your audience. Dispence information on Strategy Highlights, Selling Factor using this template. Grab it now to reap its full benefits.

This template covers the benefits of a brand positioning statement. It includes statement details such as solely for employees, not visible to clients, extensive research, etc. Deliver an outstanding presentation on the topic using this Specific Campaign, Certain Features Dispense information and present a thorough explanation of Specific Campaign, Certain Features using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding brand positioning that portrays what is firm functionality, the target audience, showcases products benefits, point of assistance to highlight competitive advantage. Introducing How Apple Connects With Potential Audience Brand Positioning Statement Target Benefits Points For Assistance to increase your presentation threshold. Encompassed with Four stages, this template is a great option to educate and entice your audience. Dispence information on Apple, Points For Assistance, using this template. Grab it now to reap its full benefits.

This slide showcases a framework of the brand positioning strategic model to take competitive advantage of your brand. It includes three zones winning zone, dumb zone and losing zone Introducing Brand Positioning Strategic Framework Model Customer Demographic Segmentation MKT SS V to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Winning Zone, Dumb Zone, using this template. Grab it now to reap its full benefits.

This slide shows the brand positioning strategy of cosmetics and beauty products market to reinforce the unique value propositions during the sales process. Key components include target customer, category leader, delivers results etc. Introducing Successful Beauty Brand Positioning Strategy Customer Demographic Segmentation MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Target Customer, Category Leader, using this template. Grab it now to reap its full benefits.

This slide provides glimpse about analysis of market positioning strategy of the company. It includes segmentation, targeting, positioning strategies such as price range, product design, global presence, sub brands, collaborations, etc. Deliver an outstanding presentation on the topic using this Brand Targeting And Positioning With Stp Analysis Complete Guide To Launch Strategy SS V. Dispense information and present a thorough explanation of Segmentation, Targeting using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This template covers the positioning strategy formulated on the basis of product application. It includes positioning strategy of products such as Johnsons and Axe, etc. Increase audience engagement and knowledge by dispensing information using Brand Launch Strategy Application Based Brand Positioning Strategy Branding SS V This template helps you present information on Four stages. You can also present information on Spray Targets Men, Gentle For Children using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers a positioning strategy formulated on the basis of product characteristics. It also includes the positioning strategies of Toyota, Porsche, etc. Introducing Brand Launch Strategy Brand Characteristics Based Positioning Strategy Branding SS V to increase your presentation threshold. Encompassed with Four stages, this template is a great option to educate and entice your audience. Dispence information on Market Is Reliability, Positioning Is Performance using this template. Grab it now to reap its full benefits.

This template covers the positioning statement template. It includes various components such as target, brand, category, point of difference, end benefit, reason to believe, etc. Present the topic in a bit more detail with this Brand Launch Strategy Brand Positioning Map Branding SS V Use it as a tool for discussion and navigation on Reason To Believe, End Benefit, Point Of Difference This template is free to edit as deemed fit for your organization. Therefore download it now.

This template covers brand story board elements such as personas, main tasks, main issues, competing solutions, potential solutions, brand exposure, brand differentiator, customers aspiration. Introducing Brand Launch Strategy Brand Positioning Statement Framework Branding SS V to increase your presentation threshold. Encompassed with Eight stages, this template is a great option to educate and entice your audience. Dispence information on Future State, Current State using this template. Grab it now to reap its full benefits.

This template covers steps to create brand logo such as market research for target audience and competitors, choose brand focus and personality, choose business name, write slogan, choose the look od brand colours and font, design brand logo and applying branding across company. Increase audience engagement and knowledge by dispensing information using Brand Launch Strategy Competitor Based Brand Positioning Strategy Branding SS V This template helps you present information on Seven stages. You can also present information on Electric Automobiles, Delivers In Marketing using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This template covers depicts that branding is a type of company sourced communication aimed toward other businesses and individuals. It also illustrates that when potential consumer sees a brand cue, they immediately identify it with something they know, trust, prefer, and finally buy. Increase audience engagement and knowledge by dispensing information using Brand Launch Strategy Example Volvo Company Positioning Statement Branding SS V This template helps you present information on Three stages. You can also present information on Target Audience, Problem Solved, Marketing Strategy using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides an overview branding impact on the organization. The benefits covered are that it increases brand recognition, increases employee engagement, improve customer loyalty and provide expansion opportunities. Increase audience engagement and knowledge by dispensing information using Positive Impact Of Branding On Business Trade Marketing Plan To Increase Market Share Strategy SS. This template helps you present information on four stages. You can also present information on Increase Brand Recognition, Increase Employee Engagement, Improve Customer Loyalty using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide showcases a framework of the brand positioning strategic model to take competitive advantage of your brand. It includes three zones- winning zone, dumb zone and losing zone. Increase audience engagement and knowledge by dispensing information using Market Segmentation Strategy Brand Positioning Strategic Framework Model MKT SS V. This template helps you present information on Three stages. You can also present information on Losing Zone, Risky Zone, Dumb Zone using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows the brand positioning strategy of cosmetics and beauty products market to reinforce the unique value propositions during the sales process. Key components include target customer, category leader, delivers results etc. Introducing Market Segmentation Strategy Successful Beauty Brand Positioning Strategy MKT SS V to increase your presentation threshold. Encompassed with Four stages, this template is a great option to educate and entice your audience. Dispence information on Target Customer, Category Leader, Delivers Results, using this template. Grab it now to reap its full benefits.

This slide provides information regarding brand positioning to determine where the brand stands in context to brands with similar offerings in the marketplace as well as in the consumers mind. Present the topic in a bit more detail with this How Apple Competent Brand Positioning Across Consumer Mind To Ensure Branding SS V Use it as a tool for discussion and navigation on Technological Complexities, Possible Frustration This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding brand positioning that portrays what is firm functionality, the target audience, showcases products benefits, point of assistance to highlight competitive advantage. Introducing How Apple Competent Brand Positioning Statement Target Benefits Branding SS V to increase your presentation threshold. Encompassed with Four stages, this template is a great option to educate and entice your audience. Dispence information on Consumer Electronics Brand, Transform World using this template. Grab it now to reap its full benefits.

This slide shows graph which can be used by organizations to highlight position of their brand in the market along with competitors. Brand positioning is done on the basis of quality and cost attributes. Deliver an outstanding presentation on the topic using this Online Service Marketing Plan Using Brand Positioning Map To Highlight Leading Market Dispense information and present a thorough explanation of Networking, Print Advertising, Cold Calls using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide shows graph which can be used by organizations to highlight position of their brand in the market along with competitors. Brand positioning is done on the basis of content quality and traffic attributes. Deliver an outstanding presentation on the topic using this Brand Positioning Map To Highlight Seo Content Plan To Improve Website Traffic Strategy SS V. Dispense information and present a thorough explanation of Positioning, Comparatively, Competitors using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Introducing Agenda For Brand Positioning Strategies To Boost Online Presence MKT SS V to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Awareness, Reputation, Brand, using this template. Grab it now to reap its full benefits.

This slide shows budget which can be used by marketing department for preparing yearly budget. It includes budget for digital, social media, content and PR marketing. Increase audience engagement and knowledge by dispensing information using Annual Budget For Various Marketing Brand Positioning Strategies To Boost Online MKT SS V. This template helps you present information on two stages. You can also present information on Activities, Marketing, Budget using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing Brand Positioning Strategies To Boost Online Presence Table Of Contents MKT SS V to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Research, Process, Marketing, using this template. Grab it now to reap its full benefits.

This slide shows various tips which can be used by organizations to while developing marketing budget. It includes aligning marketing outcome with organizational goals, strategic insights and highlight impacts. Increase audience engagement and knowledge by dispensing information using Budget Securing Tips For Public Relations Brand Positioning Strategies To Boost Online MKT SS V. This template helps you present information on three stages. You can also present information on Company, Strategic, Impacts using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide cover ways for building a brand through social media. It includes connecting with target audience, use brand name and logo, use different social media platforms, convince audience to follow your social media account, make different content strategy for each social media platform. Introducing Building Brand Through Social Media Brand Positioning Strategies To Boost Online MKT SS V to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Audience, Brand, Platforms, using this template. Grab it now to reap its full benefits.

This slide shows comparison of various tools which can be used by organizations for tracking media. It includes tools such as Brand24, Google Alerts and Brandwatch. Increase audience engagement and knowledge by dispensing information using Comparative Analysis Of Media Monitoring Brand Positioning Strategies To Boost Online MKT SS V. This template helps you present information on four stages. You can also present information on Google, Analysis, Tools using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows comparison of various tools which can be used by organizations for PR outreach. It includes tools such as Muck Rack, Anewstip, Prowly etc. Introducing Comparative Analysis Of Outreach Tools For Brand Positioning Strategies To Boost Online MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Comparative, Analysis, Tools, using this template. Grab it now to reap its full benefits.

This slide shows various public relation agencies which can be used by an organization to avail third party PR marketing services. It includes information regarding headquarters, customers, employees and revenue of the agencies. Deliver an outstanding presentation on the topic using this Comparative Analysis Of Top 5 PR Agencies Brand Positioning Strategies To Boost Online MKT SS V. Dispense information and present a thorough explanation of Employees, Revenue, Customers using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide shows comparison of various tools which can be used by organizations for PR outreach . It includes tools such as Google Docs, iA Writer, Google Keep, etc. Increase audience engagement and knowledge by dispensing information using Comparative Analysis Text Editing PR Tools Brand Positioning Strategies To Boost Online MKT SS V. This template helps you present information on four stages. You can also present information on Comparative, Analysis, Tools using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows comparative analysis of actual and expected PR metrics to track the performance of PR strategy. It includes key performance indicators such as media coverage, brand mentions, social media engagement rate, conversion rate, etc. Present the topic in a bit more detail with this Comparison Of Actual And Expected PR Brand Positioning Strategies To Boost Online MKT SS V. Use it as a tool for discussion and navigation on Expected, Actual, Variance. This template is free to edit as deemed fit for your organization. Therefore download it now.

The purpose of this slide is to showcase the various vital elements of digital PR strategy to accelerate the brands online presence. It includes targeting the right audience, tailoring personalized messages, appealing to public etc Introducing Elements Of Modern Digital Public Relations Brand Positioning Strategies To Boost Online MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Audience, Personalized, Appealing, using this template. Grab it now to reap its full benefits.

This slide mentions about 5 actionable strategies for social media branding. It includes strategies such as cover your basic, extend visual branding, develop market persona, establish brand voice, make different account for diverse set of focus. Increase audience engagement and knowledge by dispensing information using Five Strategies For Social Media Branding Brand Positioning Strategies To Boost Online MKT SS V. This template helps you present information on five stages. You can also present information on Extend, Market, Establish using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The purpose of this slide is to showcase the various approaches that help to grow relationships with the public and shape the brand position. It includes create engaging website, connect with influencers, optimize press releases and connect with customers online Introducing Four Approaches To Improve Digital PR Brand Positioning Strategies To Boost Online MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Website, Influencers, Customers, using this template. Grab it now to reap its full benefits.

The purpose of this slide is to showcase the various benefits of digital PR that affect overall product branding. The advantage includes improve brand image, drives website traffic, boosts website ranking, and builds brand trust Deliver an outstanding presentation on the topic using this How Digital PR Can Benefit The Brand Positioning Strategies To Boost Online MKT SS V. Dispense information and present a thorough explanation of Improves, Ranking, Brand using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Introducing our well researched set of slides titled Icons Slide For Brand Positioning Strategies To Boost Online Presence MKT SS V. It displays a hundred percent editable icons. You can use these icons in your presentation to captivate your audiences attention. Download now and use it multiple times.

This slide covers three successful Instagram advertising strategies to enhance customer engagement. It includes techniques such as business account, sponsored ads, cross promotion, intense analytic and hashtag. Increase audience engagement and knowledge by dispensing information using Instagram Marketing Strategies To Boost User Brand Positioning Strategies To Boost Online MKT SS V. This template helps you present information on four stages. You can also present information on Account, Sponsored, Business using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows four strategies which can prove helpful in increasing followers of an Instagram account. These strategies are right audio selection, teasers, show brand identity and BTS Introducing Instagram Reels Strategies To Increase Brand Positioning Strategies To Boost Online MKT SS V to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Selection, Teasers, Identity, using this template. Grab it now to reap its full benefits.

This slide shows statistics which can be used considered by organizations while developing a PR marketing campaign or plan. It includes stats related to PR firms, PR market revenue, PR agencies annual spend etc. Increase audience engagement and knowledge by dispensing information using Key Statistics Related To Public Relations Brand Positioning Strategies To Boost Online MKT SS V. This template helps you present information on six stages. You can also present information on Specialists, Professionals, Companies using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

The purpose of this slide is to showcase an overview of digital PR strategy and its key features. The features include improves SEO rankings, grows website traffic, builds brands and generate leads. Increase audience engagement and knowledge by dispensing information using Overview Of Digital Public Relations With Brand Positioning Strategies To Boost Online MKT SS V. This template helps you present information on four stages. You can also present information on Improves, Website, Brands using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.