Powerpoint Templates and Google slides for Brand Managing

This slide provides information regarding key strategies for successful brand repositioning in terms of image, product, intangible and tangible repositioning. Repositioning depends upon customer tastes and preference. Introducing Toolkit To Manage Strategic Brand Essential Strategies For Successful Brand Repositioning to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Customer Engagement, Goal, Target Market, using this template. Grab it now to reap its full benefits.

This slide provides information regarding firm growth analysis framework that help in identifying firm growth drivers, inhibitors, opportunities and risk associated to it. It helps in managing strategic positioning of firm in target market. Increase audience engagement and knowledge by dispensing information using Toolkit To Manage Strategic Brand Firm Growth Review Drivers Inhibitors Opportunities Risks. This template helps you present information on four stages. You can also present information on Market Reach, Technology Devices, Annual Revenues using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding metrics to monitor brand awareness in terms of story reach, recommendations impressions, brand mentions, post engagement, page likes, page views, post reach, etc. Introducing Toolkit To Manage Strategic Brand Highlighting Performance Metrics To Track Brand Awareness to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Post Engagement, Post Reach, Brand Awareness, using this template. Grab it now to reap its full benefits.

This slide provides information regarding product pipeline to track upcoming products associated to the growing brand. The upcoming products are segregated under the category product extension, product improvement, news formats, brand stretching, game changer, etc. Present the topic in a bit more detail with this Toolkit To Manage Strategic Brand Managing Upcoming Product Pipeline For Potential Brand. Use it as a tool for discussion and navigation on Product Extensions, Product Improvements, Brand Stretching. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding brand visibility enhancement through several initiatives crucial for target audience outreach in terms of advertising, events and sponsorships, celebrity endorsements, websites and blogs, etc. Increase audience engagement and knowledge by dispensing information using Toolkit To Manage Strategic Brand Optimizing Brand Visibility For Target Audience Outreach. This template helps you present information on five stages. You can also present information on Advertising Campaigns, Brand Awareness, Content Marketing using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding brand manager by showcasing responsibilities, attributes and salary. The primary role of brand manager is to administer brands personality, execute communications across different channels, etc. Introducing Toolkit To Manage Strategic Brand Brand Manager Overview Responsibilities Attributes And Salary to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Style Guide, Brand Guidelines, Brand Vision, using this template. Grab it now to reap its full benefits.

This slide provides information regarding management of brand verbal identity through positioning and messaging by depicting the value delivered to customers through offerings. It includes positioning statement, tone of voice, target audience, brand promise, etc. Increase audience engagement and knowledge by dispensing information using BrToolkit To Manage Strategic Brand Positioning And Messaging Framework To Manage Verbal Identity. This template helps you present information on eight stages. You can also present information on Target Audience, Brand Pillars, Key Benefits using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding comparative analysis of brand and marketing managers by assessing them on various characteristics in terms of goals, responsibilities and nature. Increase audience engagement and knowledge by dispensing information using Comparative Assessment Of Brand And Marketing Manager Personnel Involved In Leveraging. This template helps you present information on one stages. You can also present information on v using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding essential skills required by brand manager in brand growth and awareness in terms of strategic creativity, proactiveness, excellent writing, etc. Introducing Essential Skills Required For Brand Manager Personnel Involved In Leveraging to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Strategic Creativity, Product Understanding, Optimum Judgement, using this template. Grab it now to reap its full benefits.

This slide provides information regarding role of brand manager in brand growth and awareness in terms of responsibilities, background and salary. Deliver an outstanding presentation on the topic using this Highlighting Role Of Potential Brand Manager Personnel Involved In Leveraging. Dispense information and present a thorough explanation of Target Demographic Detection, Perform Market Analysis, Strategic Positioning Development using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding team structure of brand management team with key people associated in terms of chief marketing officer, brand directors, creatives, etc. Deliver an outstanding presentation on the topic using this Team Structure For Effective Brand Management Team Personnel Involved In Leveraging. Dispense information and present a thorough explanation of Chief Marketing Officer, Communication, Brand using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide covers three major elements of brand portfolio strategy, which are consumers price perceptions, quality perceptions, and competition within the targeted market. Introducing 3CS Of Portfolio Strategy For Managing Brands And Sub Brands Making Brand Portfolio Work to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Consumers Price Perceptions, Portfolio Strategy, Managing Brands, using this template. Grab it now to reap its full benefits.

Introducing Brand Portfolio Management Matrix Making Brand Portfolio Work Ppt Grid to increase your presentation threshold. Encompassed with one stage, this template is a great option to educate and entice your audience. Dispence information on Measurement Of Brands, Brand Portfolio, Management Matrix, using this template. Grab it now to reap its full benefits.

This slide covers six key brand portfolio components such as brand portfolio product defining roles, portfolio roles, brand scope, brand portfolio structure, and portfolio graphics. Increase audience engagement and knowledge by dispensing information using Major Elements For Brand Portfolio Management Making Brand Portfolio Work. This template helps you present information on five stages. You can also present information on Brand Portfolio Structure, Portfolio Graphics, Portfolio Roles using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers brand portfolio adjustments through various brand scenarios such as launching acquiring a new brand, diversifying the brand, adopting brand extension, etc. Present the topic in a bit more detail with this Portfolio Management Through Various Brand Scenarios Making Brand Portfolio Work. Use it as a tool for discussion and navigation on Brand Situation, Portfolio Management, Brand Scenarios. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers various brand portfolio phases with a management system such as renovation and rationalization, identification of growth opportunities, and optimization. Introducing Stages Of Brand Portfolio Strategy With Management System Making Brand Portfolio Work to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Growth Opportunities, Optimization, Renovation And Rationalization, using this template. Grab it now to reap its full benefits.

This slide provides information regarding comparison of brand and product management, based on parameters such as objective, interaction, features, role of managers, final product and audience. Deliver an outstanding presentation on the topic using this How Management Of Product Is Different From Brand Successful Brand Expansion Through. Dispense information and present a thorough explanation of Objective, Final Product, Brand Management using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding key members of corporate brand management team in terms of chief brand officer, creative director, chief marketing officer, brand analyst, communications lead and account director. Increase audience engagement and knowledge by dispensing information using Key People Associated With Corporate Brand Management Team Successful Brand Expansion Through. This template helps you present information on six stages. You can also present information on Creative Director, Communications Lead, Chief Marketing Officer using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding comparison of brand and product management, based on parameters such as objective, interaction, features, role of managers, final product and audience. Increase audience engagement and knowledge by dispensing information using How Management Of Product Is Different Brand Improve Brand Valuation Through Family. This template helps you present information on two stages. You can also present information on Brand Management, Product Management, Role Of Managers using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding key members of corporate brand management team in terms of chief brand officer, creative director, chief marketing officer, brand analyst, communications lead and account director. Increase audience engagement and knowledge by dispensing information using Key People Associated With Corporate Brand Management Improve Brand Valuation Through Family. This template helps you present information on six stages. You can also present information on Chief Brand Officer, Creative Director, Communications Lead, Account Director, Brand Analyst using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing our Brand Project Portfolio Management Icon set of slides. The topics discussed in these slides are Brand Project, Portfolio, Management Icon. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

Introducing Advertising Campaign Icon For Brand Management to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Advertising Campaign Icon, Brand Management, using this template. Grab it now to reap its full benefits.

This slide presents structure for B2B brand management helpful in improving productivity and efficiency. It includes brand restraints, architecture, communication and orientation that can be used for pricing strategies and product management. Increase audience engagement and knowledge by dispensing information using Analytical Framework For B2B Brand Management. This template helps you present information on four stages. You can also present information on B2b Brand Restraints, B2b Brand Orientation, B2b Brand Communication using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing Brand Management And Regional Promotion Icon to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Brand Management, Regional Promotion Icon, using this template. Grab it now to reap its full benefits.

This slide presents budget sheet for efficient brand management helpful in tracking finances. Market research, recruitment, salaries and administrative costs should be checked regularly for strategic business growth. Deliver an outstanding presentation on the topic using this Budget And Actual Cost Sheet For Brand Management. Dispense information and present a thorough explanation of Budget, Variance, Actual using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide presents different software available for brand management that help to increase perceived value of product line or brand over time. NiceJob, Zoho social, Justuno and ReferralCandy can be used to effectively manage brand promotion and campaigns. Increase audience engagement and knowledge by dispensing information using Comparative Analysis Of Brand Management Software. This template helps you present information on five stages. You can also present information on Nice Job, Referral Candy, Features using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide shows key performance indicators for management that are helpful in strategic brand improvement. It includes social mentions, bounce rate, conversion rate, cost per acquisition and net promoter score that provide analytical basis for decision making by brand. Present the topic in a bit more detail with this Marketing Kpis For Efficient Brand Management. Use it as a tool for discussion and navigation on Social Mentions, Bounce Rate, Conversion Rate. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide shows the scope of advertising in brand management helpful in making brand highly dynamic and competitive. It includes brand awareness, brand proposition, reminders to customers, image building and brand loyalty that are important for brand to boost business growth. Introducing Role Of Advertising In Efficient Brand Management to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Brand Awareness, Conveys Brand Proposition, Reminder To Customer, using this template. Grab it now to reap its full benefits.

This slide presents multiple steps of brand expansion and management helpful in improving brand awareness. It includes determining principles, framing marketing programs, evaluating performance and maintaining brand equity that help in achieving long term goals. Deliver an outstanding presentation on the topic using this Steps In Strategic Brand Expansion And Management. Dispense information and present a thorough explanation of Framing Brand Marketing Programs, Evaluating Brand Performance, Maintaining Brand Equity using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide presents different approaches to brand management helpful in improving brand recognition and customer loyalty. Strategies such as Brand Types Of Effective Brand Management Strategies recognition, Individual branding, attitude branding, and crowdsourcing can be used as per brands requirements. Increase audience engagement and knowledge by dispensing information using Types Of Effective Brand Management Strategies. This template helps you present information on six stages. You can also present information on Brand Name Recognition, Individual Branding, Attitude Branding using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide exhibits the strategic plan to create a significant brand presence in the market which increases customer loyalty. Key components are determine positioning values, marketing plan implementation, sustaining brand equity and performance analysis Presenting our set of slides with Strategic Business Brand Management Plan. This exhibits information on four stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Implementation, Performance, Equity.

This slide provides information regarding profitability management by Apple in order to ensure higher profit margins with higher volumes. This enables Apple to charge premium prices for products along with improved market size and share. Deliver an outstanding presentation on the topic using this Increased Profitability Management brand Strategy Of Apple To Emerge Branding SS V. Dispense information and present a thorough explanation of Inelastic, Efficient, Fan Following using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding comparison of brand and product management, based on parameters such as objective, interaction, features, role of managers, final product and audience. Deliver an outstanding presentation on the topic using this How Management Of Product Boosting Product Corporate And Umbrella Branding SS V. Dispense information and present a thorough explanation of Brand Management, Product Management, Objective using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding key initiatives by insurance agency for brand management in terms of build unique brand strategy, customer as priority, track customer experience, etc. Increase audience engagement and knowledge by dispensing information using Insurance Agency Marketing Plan Brand Management Initiatives Deployed By Insurance Agency. This template helps you present information on five stages. You can also present information on Brand, Management, Deployed using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding umbrella branding case study for nivea. It includes details such as brand highlights, core values, brand highlights, objective, etc. Introducing Addressing Umbrella Branding Case Study Nivea Umbrella Branding To Manage Brands Family to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Core Values Of Nivea, Objective, Brand Highlights using this template. Grab it now to reap its full benefits.

This slide provides information regarding comparative analysis among umbrella and individual branding in terms of cost of promotion, product image, impact over product image, new product launch process, etc. Deliver an outstanding presentation on the topic using this Comparative Analysis Among Umbrella And Individual Umbrella Branding To Manage Brands Family. Dispense information and present a thorough explanation of Individual Branding, Umbrella Branding using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding various disadvantages of umbrella branding in terms of high expectation with newly launched products, risk of bad reputation with new product failure, etc. Introducing Disadvantages Associated Umbrella Branding To Manage Brands Family to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Manufacturing Of Unrelated, Launched Product, Launched Product Failure using this template. Grab it now to reap its full benefits.

This slide provides information regarding various advantages of umbrella branding in terms of reduced advertising costs, easy product launch, credibility transfer of exiting products to new products. Increase audience engagement and knowledge by dispensing information using Key Advantages Associated With Umbrella Branding To Manage Brands Family This template helps you present information on three stages. You can also present information on New Product Launched, Limited Advertising Costs, Product Launch using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding master brand messaging framework in order to depict the value delivered to customers through offerings rendered. Introducing Master Brand Messaging Framework For Target Umbrella Branding To Manage Brands Family to increase your presentation threshold. Encompassed with eight stages, this template is a great option to educate and entice your audience. Dispence information on Positioning Statement, Target Audience, Brand Pillars using this template. Grab it now to reap its full benefits.

This slide provides information regarding pre-requisites essential in order to build parent company logo design in terms of considering core values, intention of statement and creativity. Increase audience engagement and knowledge by dispensing information using Pre Requisites While Developing Parent Company Umbrella Branding To Manage Brands Family This template helps you present information on three stages. You can also present information on Core Values, Intention Of Statement, Creativity using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding progress of parent company along with umbrella branding. It enables expansion of customer reach. Present the topic in a bit more detail with this Progress Of Parent Company With Umbrella Branding To Manage Brands Family. Use it as a tool for discussion and navigation on Individual Domestic Brand, Inter Firm Umbrella Brand, Individual Global Brand This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding role of umbrella branding strategies on brand equity growth from individual domestic brand to global brand by considering brand control, strategic intent, etc. Deliver an outstanding presentation on the topic using this Role Of Umbrella Branding Strategies On Brand Equity Umbrella Branding To Manage Brands Family. Dispense information and present a thorough explanation of Parameter, Stage, Brand Control using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding standard models for brand hierarchy in terms of branded house model along with benefits associated with the approach. Present the topic in a bit more detail with this Standard Models For Brand Hierarchy Branded House Umbrella Branding To Manage Brands Family Use it as a tool for discussion and navigation on Master Brand, Benefits Associated Approach This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding standard models for brand hierarchy in terms of endorsed branding along with benefits associated with the approach. Deliver an outstanding presentation on the topic using this Standard Models For Brand Hierarchy Endorsed Branding Umbrella Branding To Manage Brands Family Dispense information and present a thorough explanation of Master Brand, Assistance Sub Brands, Benefits Associated using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding standard models for brand hierarchy in terms of house of brands along with benefits associated with the approach. Present the topic in a bit more detail with this Standard Models For Brand Hierarchy House Umbrella Branding To Manage Brands Family Use it as a tool for discussion and navigation on Need Or Requirements, Preferences Marketing, Branding This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding standard models for brand hierarchy in terms of hybrid branding model along with benefits associated with the approach. Deliver an outstanding presentation on the topic using this Standard Models For Brand Hierarchy Hybrid Umbrella Branding To Manage Brands Family Dispense information and present a thorough explanation of Some Brands Are New, Some Brands Are Endorsed using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Introducing Table Of Contents Umbrella Branding To Manage Brands Family to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Outline, Integrating Umbrella Branding, Brand Equity Improvement using this template. Grab it now to reap its full benefits.

This slide provides information regarding umbrella brand exposure plan for customer outreach across globe including elements such as campaign name, objectives, duration, target audience, key messages, campaign goals, budget, expected campaign ROI, etc. Present the topic in a bit more detail with this Umbrella Brand Exposure Plan For Customer Outreach Umbrella Branding To Manage Brands Family. Use it as a tool for discussion and navigation on Campaign Name, Campaign Component, Key Messages This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding umbrella branding in terms of its purpose and importance. Umbrella branding allows seamless collaboration of several products under single brand. Present the topic in a bit more detail with this Umbrella Branding Purpose And Importance Umbrella Branding To Manage Brands Family. Use it as a tool for discussion and navigation on Importance Of Umbrella Brands, Purpose This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide represents brand extension strategy. It covers different forms such as product form, comparison form, company expertise, brand distinction etc. Introducing Types Of Brand Extension Strategy For Product Launch Product Lifecycle Management Strategy to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Strategy, Product, Brand, using this template. Grab it now to reap its full benefits.

This slide provides an overview of the brand awareness ad campaign conducted by marketers to engage customers. The slide covers steps to create campaign and benefits that are increase customer trust, enhance brand equity, etc. Introducing Marketing Campaign Management Brand Awareness Campaign To Influence Audience MKT SS V to increase your presentation threshold. Encompassed with two stages, this template is a great option to educate and entice your audience. Dispence information on Brand Awareness Campaign, Influence Audience, Buying Decision, Social Media For Advertising, using this template. Grab it now to reap its full benefits.

This slide provides information regarding selection of suitable brand awareness platform packages in terms of social media posting, review management etc. Deliver an outstanding presentation on the topic using this Brand Awareness Overview Selecting Suitable Brand Awareness Management Platform Branding SS. Dispense information and present a thorough explanation of Suitable Brand Awareness, Management Platform, Leveraging Brand Messaging using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Present the topic in a bit more detail with this Roles And Responsibilities Of Brand Management Brand Development Strategy Of Food And Beverage . Use it as a tool for discussion and navigation on Brand Shepherd, Creative Lead, Marketing Lead . This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide presents communication plan with objectives and message recommendations for effective brand management helpful in strategic growth. It includes communication objectives, aim, message recommendations and remarks that should be clearly defined Introducing our Brand Management Communication Plan With Objectives set of slides. The topics discussed in these slides are Communication Objectives, Message Recommendations. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide showcases tools that can help organization to manage the brand marketing campaigns and measure the results of promotional activities. Its key elements are tools, features, free trial, pricing and user reviews. Deliver an outstanding presentation on the topic using this Brand Positioning And Launch Strategy Tools To Manage And Run Brand Marketing MKT SS V. Dispense information and present a thorough explanation of Medium And Large Scale Business, Run Brand Marketing Campaigns, Customer Relationship Management using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide showcases latest trends followed by companies to run and manage multiple brands in the market. Its key elements are direct to customer, advanced logistics and distribution and on demand production. Introducing Brand Positioning And Launch Strategy Key Trends For Managing Multiple Brands MKT SS V to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Business To Consumer, Advanced Logistics And Distribution, On Demand Production, using this template. Grab it now to reap its full benefits.

The following slide highlights various co branding management strategies to reduce risks, lower costs, drive innovation, maintain brand reputation etc. It includes types of co branding such as ingredient co branding, national to local co branding and composite co branding etc.Introducing our Types Of Co Branding Management Strategy set of slides. The topics discussed in these slides are Amalgamating Brand, Compatible Ingredients, Collaboration Based. This is an immediately available PowerPoint presentation that can be conveniently customized. Download it and convince your audience.

This slide provides information regarding brand visibility enhancement through several initiatives crucial for target audience outreach in terms of advertising, events and sponsorships, celebrity endorsements, websites and blogs, etc. Introducing Strategic Brand Management Toolkit Optimizing Brand Visibility For Target Audience Outreach to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Events And Sponsorships, Celebrity Endorsements, Websites And Blogs, using this template. Grab it now to reap its full benefits.

This slide provides information regarding profit assessment by determining brand performance on YoY basis. It includes elements such as net sales, cost of goods sold, gross margins and other expenditures, etc. Deliver an outstanding presentation on the topic using this Strategic Brand Management Toolkit Profit Assessment For Analyzing Overall Brand Performance. Dispense information and present a thorough explanation of Gross Margins, Marketing Spend, Contribution Margin using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

The following slide exhibits private branding framework for improving performance and customer base. The key elements are mission, product strategy, service strategy, segmentation, positioning, activities etc. Presenting our set of slides with Private Branding Innovation And Management Strategy. This exhibits information on seven stages of the process. This is an easy to edit and innovatively designed PowerPoint template. So download immediately and highlight information on Mission, Product Strategy, Service Strategy, Segmentation, Positioning, Activities.