Powerpoint Templates and Google slides for Brand Initialization

This slide provides information regarding checklist for key branding initiatives in terms of assess current branding strategies, redefine purpose, evaluate supplemental elements, optimize existing initiatives. Present the topic in a bit more detail with this Checklist To Track Key Initiatives Of Branding Successful Brand Administration. Use it as a tool for discussion and navigation on Branding Strategies, Redefine Purpose, Optimize Existing Initiatives. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding various initiatives to strategically boost brands content marketing through modernizing value proposition, detect new channels for content distribution, incite controversy and showcase diverse, high-quality content. Increase audience engagement and knowledge by dispensing information using Initiatives To Strategically Boost Brands Boosting Brand Mentions To Attract Customers And Improve Visibility. This template helps you present information on four stages. You can also present information on Initiatives, Strategically, Marketing using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding several initiatives essential for building brand awareness in terms of advertising, events and sponsorships, celebrity endorsements, websites and blogs, etc. Introducing Several Initiatives To Build Brand Boosting Brand Mentions To Attract Customers And Improve Visibility to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Advertising, Awareness, Initiatives, using this template. Grab it now to reap its full benefits.

This slide provides information regarding promotional initiative by Apple in order to achieve goal to inform or persuade target audience through elegant promotions, limited price based offers, and premium media. Increase audience engagement and knowledge by dispensing information using Apples Branding Strategy Promotional Initiatives By Apple To Persuade Target Audience. This template helps you present information on three stages. You can also present information on Elegant Promotions, Limited Price, Based Offers, Premium Media using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding various initiatives to strategically boost brands content marketing through modernizing value proposition, detect new channels for content distribution, incite controversy and showcase diverse, high-quality content. Increase audience engagement and knowledge by dispensing information using Initiatives To Strategically Boost Brands Content Marketing Brand Recognition Importance Strategy Campaigns. This template helps you present information on four stages. You can also present information on Modernize Value Proposition, Incite Controversy, Initiatives using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding several initiatives essential for building brand awareness in terms of advertising, events and sponsorships, celebrity endorsements, websites and blogs, etc. Increase audience engagement and knowledge by dispensing information using Several Initiatives To Build Brand Awareness Brand Recognition Importance Strategy Campaigns. This template helps you present information on five stages. You can also present information on Advertising, Social Media Engagement, Celebrity Endorsements using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing About Us Optimize Brand Growth Through Umbrella Branding Initiatives to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on About Us, using this template. Grab it now to reap its full benefits.

This slide provides information regarding umbrella branding case study for Nivea. It includes details such as brand highlights, core values, brand highlights, objective, etc. Deliver an outstanding presentation on the topic using this Addressing Umbrella Branding Case Study Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Financial Risk, Innovative, Product using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Increase audience engagement and knowledge by dispensing information using Agenda Optimize Brand Growth Through Umbrella Branding Initiatives. This template helps you present information on four stages. You can also present information on Product, Competitors, Improvement using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding benefits associated with corporate branding in terms of better human resources, enhanced corporate functions, increased marketing efforts, leveraged sales, rise in portfolio value. Present the topic in a bit more detail with this Benefits Associated With Corporate Branding Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Better Human Resource, Enhanced Corporate, Functions Increased Marketing Efforts . This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding product branding budget process along with product or market fit, product testing, product releases, content management. Deliver an outstanding presentation on the topic using this Budget Analysis For Product Branding Process Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Analysis, Product, Process using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding building effective brand equity in order to grow business across main and new markets. The purpose is to leverage relationships among perceived benefits and costs that customers relate to that product. Present the topic in a bit more detail with this Building Strong Brand Equity For Business Optimize Brand Growth Through Umbrella Branding Initiatives.Use it as a tool for discussion and navigation on Business, Growth, Awareness. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding checklist of corporate branding implementation by catering preliminary considerations, brand creation, corporate and regulatory, practicalities and implementation. Deliver an outstanding presentation on the topic using this Checklist For Successful Corporate Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Successful, Corporate, Implementation using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding comparative analysis among umbrella and individual branding in terms of cost of promotion, product image, impact over product image, new product launch process, etc. Present the topic in a bit more detail with this Comparative Analysis Among Umbrella Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Comparative, Analysis, Individual. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding comparison of product and corporate management, based on parameters such as messaging approach, scope and scale, target audience, planning horizon, person responsible, etc. Deliver an outstanding presentation on the topic using this Comparative Assessment Of Product And Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Comparative, Assessment, Product using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding corporate identity framework to enhance brand value. Key elements include value proposition, position, personality, culture competencies, etc. Present the topic in a bit more detail with this Corporate Identity Framework To Leverage Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Corporate, Framework, Information This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding customer persona which depicts detailed description about potential client including demographic details, behavioral traits, buying power, and interests, etc. Deliver an outstanding presentation on the topic using this Customer Persona For Better Understanding Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Experience, Education, Technology Skills using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding implementation of product branding at store in terms of transforming brand identity into physical branding. It includes selection colour scheme and mood board, font selection, logo creation, packaging elements. Introducing Deploying Product Branding At Store Optimize Brand Growth Through Umbrella Branding Initiatives to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Information, Product, Transforming, using this template. Grab it now to reap its full benefits.

This slide provides information regarding various disadvantages of umbrella branding in terms of high expectation with newly launched products, risk of bad reputation with new product failure, etc. Increase audience engagement and knowledge by dispensing information using Disadvantages Associated With Umbrella Optimize Brand Growth Through Umbrella Branding Initiatives. This template helps you present information on three stages. You can also present information on Manufacturing, Expectations, Product using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding corporate branding activities tracking timeline. The activities include brand messaging, brand architecture, trainings, launch assistance, etc. Deliver an outstanding presentation on the topic using this F1040 Corporate Branding Activities Tracking Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Corporate, Assistance, Information using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding corporate branding case study highlight Apple as successful corporate brand along crucial brand elements, USP and highlights. Present the topic in a bit more detail with this F1041 Corporate Branding Case Study Apple Co Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Corporate, Information, Successful. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding implementation of product branding at store in terms of brand identification. It includes identifying product purpose, target audience, core beliefs, close competitor assessment. Increase audience engagement and knowledge by dispensing information using F1044 Deploying Product Branding At Store Optimize Brand Growth Through Umbrella Branding Initiatives. This template helps you present information on four stages. You can also present information on Analyze Close Competitors, Determine Core Beliefs Of Product, Determine Products Purpose using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding key members of corporate brand management team in terms of chief brand officer, creative director, chief marketing officer, brand analyst, communications lead and account director. Deliver an outstanding presentation on the topic using this F1045 Key People Associated With Corporate Brand Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Communications Lead, Chief Marketing Officer, Brand Analyst using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Present the topic in a bit more detail with this F1046 Optimize Brand Growth Through Umbrella Branding Initiatives Tabel Of Contents. Use it as a tool for discussion and navigation on Product, Performance, Analysis . This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding product branding case study for Coca-Cola. It includes details such as brand elements, USP, key competitors, product highlights. Deliver an outstanding presentation on the topic using this F1047 Product Branding Case Study Coca Cola Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Customization, Experience, Pricing Strategy using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding standard models for brand hierarchy in terms of endorsed branding along with benefits associated with the approach. Deliver an outstanding presentation on the topic using this F1049 Standard Models For Brand Hierarchy Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Approach, Endorsement, Hierarchy using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding standard models for brand hierarchy in terms of house of brands along with benefits associated with the approach. Present the topic in a bit more detail with this F1050 Standard Models For Brand Hierarchy House Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Hierarchy, Association, Capitalize. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding umbrella brand exposure plan for customer outreach across globe including elements such as campaign name, objectives, duration, target audience, key messages, campaign goals, budget, expected campaign ROI, etc. Present the topic in a bit more detail with this F1052 Umbrella Brand Exposure Plan For Customer Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Information, Campaign Goals, Key Messages. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding comparison of well known brand and non popular brand based of overall price charged. It showcases comparative assessment of brand performance in terms of market share, brand score, etc. Deliver an outstanding presentation on the topic using this How Improved Value Is Profitable For Brand Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Performance, Comparative, Assessment using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding comparison of brand and product management, based on parameters such as objective, interaction, features, role of managers, final product and audience. Present the topic in a bit more detail with this How Management Of Product Is Different Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Management, Product, Information. This template is free to edit as deemed fit for your organization. Therefore download it now.

Deliver an outstanding presentation on the topic using this Icons Slide Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Icons using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding ways through which brand performance can be improved such as decoding customer mindset, revamping brand storytelling, enable consistency across all touchpoints. Introducing Improving Corporate Performance Through Optimize Brand Growth Through Umbrella Branding Initiatives to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Corporate, Performance, Sponsorships, using this template. Grab it now to reap its full benefits.

This slide provides information regarding various advantages of umbrella branding in terms of reduced advertising costs, easy product launch, credibility transfer of exiting products to new products. Increase audience engagement and knowledge by dispensing information using Key Advantages Associated With Umbrella Optimize Brand Growth Through Umbrella Branding Initiatives. This template helps you present information on three stages. You can also present information on Business, Positioning, Strategy using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding deployment of branding at workplace in terms of outdoor signage, office reception signage, environmental office graphics, vehicle wraps. Introducing Key Elements Leveraging Corporate Branding Optimize Brand Growth Through Umbrella Branding Initiatives to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Corporate, Successfully, Environmental, using this template. Grab it now to reap its full benefits.

This slide provides information regarding key people associated with product branding team in terms of director of product marketing, director of brand and communications, director of product owner or manager, etc. Introducing Key People Associated With Product Branding Brand Growth Through Umbrella Branding Initiatives to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Director Of Product Marketing, Product, Communications, using this template. Grab it now to reap its full benefits.

This slide provides information regarding Kotlers product level model to structure product portfolio in order to target several customer segments. The different levels of model include core, generic, expected, augmented or potential product. Increase audience engagement and knowledge by dispensing information using Kotlers Five Levels Model To Build Product Optimize Brand Growth Through Umbrella Branding Initiatives. This template helps you present information on five stages. You can also present information on Core Product, Generic Product, Expected Product using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding master brand messaging framework in order to depict the value delivered to customers through offerings rendered. Deliver an outstanding presentation on the topic using this Master Brand Messaging Framework Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Performance, Convenience, Economically using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

Introducing Meet Our Team Optimize Brand Growth Through Umbrella Branding Initiatives to increase your presentation threshold. Encompassed with three stages, this template is a great option to educate and entice your audience. Dispence information on Meet Our Team, using this template. Grab it now to reap its full benefits.

This slide provides information regarding pre-requisites essential in order to build parent company logo design in terms of considering core values, intention of statement and creativity. Present the topic in a bit more detail with this Pre Requisites While Developing Parent Company Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Intention Of Statement, Creativity, Core Values . This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding product and customer service performance assessment for brand growth analysis. The products performance is assessed on parameters such as price, packaging , quality and customer service performance is determined through satisfaction rate, sales conversion, etc. Deliver an outstanding presentation on the topic using this Product And Customer Service Performance Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Service, Performance, Assessment using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding product branding in terms of its objective, elements and characteristics. Product branding is essential for building standalone product. Present the topic in a bit more detail with this Product Branding Purpose Elements Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Characteristics, Product, Associated. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding role of umbrella branding strategies on brand equity growth from individual domestic brand to global brand by considering brand control, strategic intent, etc. Present the topic in a bit more detail with this Role Of Umbrella Branding Strategies On Brand Optimize Brand Growth Through Umbrella Branding Initiatives. Use it as a tool for discussion and navigation on Strategies, Growth, Information. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding various strategies to increase customer loyalty towards brands offerings. It includes initiatives such as rewarding customer, encourage referrals, develop point system, use of CRM, etc. Increase audience engagement and knowledge by dispensing information using Strategies To Increase Customers Loyalty Towards Optimize Brand Growth Through Umbrella Branding Initiatives. This template helps you present information on six stages. You can also present information on Reward Customers, Encourage Referrals, Develop Point System using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

Introducing Swot Analysis Optimize Brand Growth Through Umbrella Branding Initiatives to increase your presentation threshold. Encompassed with four stages, this template is a great option to educate and entice your audience. Dispence information on Strengths, Weaknesses, Opportunities, using this template. Grab it now to reap its full benefits.

Increase audience engagement and knowledge by dispensing information using Table Of Contents For Optimize Brand Growth Through Umbrella Branding Initiatives. This template helps you present information on three stages. You can also present information on Product Branding, Corporate Branding, Umbrella Branding using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding different kinds of branding in terms of personal, product, geographic, corporate. They are assessed over goal, impact and ideal for. Deliver an outstanding presentation on the topic using this Types Of Branding Personal Product Geographic Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Product, Geographic, Corporate using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding umbrella branding in terms of its purpose and importance. Umbrella branding allows seamless collaboration of several products under single brand. Deliver an outstanding presentation on the topic using this Umbrella Branding Purpose And Importance Optimize Brand Growth Through Umbrella Branding Initiatives. Dispense information and present a thorough explanation of Development, Successful, Information using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding importance of corporate branding in terms of identity, trust, targeting and value. Increase audience engagement and knowledge by dispensing information using Why Corporate Branding Is Necessary Optimize Brand Growth Through Umbrella Branding Initiatives. This template helps you present information on four stages. You can also present information on Corporate, Information, Importance using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding importance of product branding for retailers as it enables immediate product recognition, enhance brand awareness, emotional connect with customers, competitive edge, etc. Introducing Why Product Branding Is Essential For Retailers Optimize Brand Growth Through Umbrella Branding Initiatives to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Grasp Competitive Edge, Enhance Brand Awareness, Build Emotional Connect With Consumers , using this template. Grab it now to reap its full benefits.

This slide provides information regarding promotional initiative by Apple in order to achieve goal to inform or persuade target audience through elegant promotions, limited price based offers, and premium media. Increase audience engagement and knowledge by dispensing information using Brand Unfolding Apples Secret To Success Promotional Initiatives By Apple To Persuade. This template helps you present information on three stages. You can also present information on Product Advertisement, Elegant Promotions, Premium Media using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding checklist to monitor key branding initiatives in terms of assess current branding strategies, redefine purpose, evaluate supplemental elements, optimize existing initiatives. Present the topic in a bit more detail with this Checklist To Track Essential Branding Initiatives Strategic Brand Management Toolkit. Use it as a tool for discussion and navigation on Redefine Purpose, Supplemental Elements, Optimize Existing Initiatives. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide covers information regarding checklists for key branding initiatives in terms of assessing current branding strategies, redefining purpose, evaluating supplemental elements, optimize existing initiatives. Increase audience engagement and knowledge by dispensing information using Brand Leadership Architecture Guide Checklist To Track Key Initiatives Of Branding. This template helps you present information on one stages. You can also present information on Branding Strategies, Redefine Purpose, Evaluate Supplemental Elements, Optimize Existing Initiatives using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide covers information regarding checklists for key branding initiatives in terms of assessing current branding strategies, redefining purpose, evaluating supplemental elements, optimize existing initiatives. Present the topic in a bit more detail with this Creating Market Leading Brands Checklist To Track Key Initiatives Of Branding Ppt File Design Templates. Use it as a tool for discussion and navigation on Branding Strategies, Evaluate Supplemental Elements, Optimize Existing Initiatives. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding brand naming selection trough evaluation sheet. The evaluation is done on parameters such as name memorability, protectable, registrable, etc. Present the topic in a bit more detail with this Brand Naming Criteria Evaluation Sheet Rebranding Campaign Initiatives For Brand Upgrade. Use it as a tool for discussion and navigation on Core Benefits Of Firm, Services, Cater Story. This template is free to edit as deemed fit for your organization. Therefore download it now.

This slide provides information regarding rebranding roadmap for brand development including activities related to brand audit, brand platform, brand creative, brand re launch, etc. Introducing Rebranding Campaign Initiatives For Brand Key Phases Of Brand Development Across Target Audience to increase your presentation threshold. Encompassed with five stages, this template is a great option to educate and entice your audience. Dispence information on Brand Audit, Brand Platform, Brand Creative, using this template. Grab it now to reap its full benefits.

This slide provides information regarding product positioning and messaging in order to depict the value delivered to customers through offerings rendered. Increase audience engagement and knowledge by dispensing information using Rebranding Campaign Initiatives For Brand Messaging And Positioning Framework For Rebranding. This template helps you present information on eight stages. You can also present information on Positioning Statement, Target Audience, Key Benefits using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding key parameters involved in rebranding checklist. It includes firm, marketing materials, social media, HR, website and blog, etc. Introducing Rebranding Campaign Initiatives For Brand Upgrade Checklist To Ensure Successful Firm Rebranding to increase your presentation threshold. Encompassed with six stages, this template is a great option to educate and entice your audience. Dispence information on Marketing Materials, Social Media, Website And Blog, using this template. Grab it now to reap its full benefits.

Increase audience engagement and knowledge by dispensing information using Rebranding Campaign Initiatives For Brand Upgrade Ppt Summary Brochure. This template helps you present information on four stages. You can also present information on Rebranding Campaign Initiatives, Brand Upgrade using this PPT design. This layout is completely editable so personaize it now to meet your audiences expectations.

This slide provides information regarding rebrand launch campaign organized by firm for target audience. It caters details about key initiatives, days to launch, person responsible, etc. Deliver an outstanding presentation on the topic using this Rebranding Campaign Initiatives For Brand Upgrade Successful Rebrand Launch Campaign For Audience. Dispense information and present a thorough explanation of Logo Update, Brand Mentions, Google Business using the slides given. This template can be altered and personalized to fit your needs. It is also available for immediate download. So grab it now.

This slide provides information regarding refurbishing of existing website for brand revival. It caters detail about new website, key differentiators, key page designs, etc. Introducing Refurbishing Existing Website For Brand Revival Rebranding Campaign Initiatives For Brand Upgrade to increase your presentation threshold. Encompassed with one stages, this template is a great option to educate and entice your audience. Dispence information on Key Differentiators, Key Page Designs, Online Services, using this template. Grab it now to reap its full benefits.