Improving planning segmentation and targeting strategies for a successful market campaign complete deck

Slide 1: This slide introduces Improving Planning Segmentation and Targeting Strategies for a Successful Market Campaign.
Slide 2: This slide shows Agenda for Improving Planning Segmentation and Targeting Strategies for a Successful Market Campaign.
Slide 3: This slide presents Table of Content for the presentation.
Slide 4: This slide shows title for Business Overview.
Slide 5: This slide illustrate the current target market size of the company.
Slide 6: This slide describes sales enablement activities performed by the company in 2021.
Slide 7: This slide displays keys statistics about company’s sales deals.
Slide 9: This slide shows information about the reasons why there is a need to improve planning and segmentation efforts.
Slide 10: This slide explains business goals established by the company for its go to market success.
Slide 11: This slide presents title for Understanding the market dynamics.
Slide 12: This slide depicts key statistics about global technology market.
Slide 13: This slide displays the growth projections of global technology market.
Slide 14: This slide shows map illustrating region wise growth of technology market.
Slide 15: This slide presents existing market barriers to technology adoption.
Slide 16: This slide illustrates porter's five forces analysis of tech industry.
Slide 17: This slide exhibits Competitive Landscape.
Slide 18: This slide shows competitive landscape based on different performance parameters.
Slide 19: This slide portrays information about the important drivers and traits for business success.
Slide 20: This slide shows different pricing strategies adopted by competitors to achieve product success in the market.
Slide 21: This slide exhibits title for Targeting and Segmentation.
Slide 22: This slide presents identified enterprise technology adoption trends.
Slide 23: This slide displays creation of ideal customer profile based on firmographic attributes namely industry, company name, etc.
Slide 24: This slide illustrates information about the creation of ideal customer profile based on technographic attributes.
Slide 25: This slide presents creation of ideal customer profile based on psychographic attributes.
Slide 26: This slide shows title for sales enablement roles matrix.
Slide 27: This slide highlights information about the next gen sales enablement program.
Slide 28: This slide illustrates a matrix to ensure successful implementation of new sales enablement program.
Slide 29: This slide exhibits title for technology buying cycle.
Slide 30: This slide displays factors that drives buyer’s decision making behavior.
Slide 31: This slide presents creation of B2B customer Persona.
Slide 32: This slide address the information about key influencers and decision makers in technology buying process.
Slide 33: This slide shows company’s supplier selection criteria covering details about sub-system, design decisions, etc.
Slide 34: This slide exhibits company’s procurement process flow starting from purchase requisition and ending at done stage.
Slide 35: This slide highlights title for buyer journey.
Slide 36: This slide shows the customer buying journey map.
Slide 37: This slide portrays details about the sellers and buyers activities throughout the sales process.
Slide 38: This slide displays title for go-to-market plan.
Slide 39: This slide presents various strategies company will focus upon in order to meet its short-term goals.
Slide 40: This slide portrays details about the sellers and buyers activities throughout the sales process.
Slide 41: This slide covers content marketing sales funnel and Aida model for promotion and awareness purposes.
Slide 42: This slide portrays communication plan that company will use for effectively communicating with different product teams.
Slide 43: This slide shows title for measuring the success of marketing & sales efforts.
Slide 44: This slide portrays information about the impact of improved marketing efforts on sales deal velocity.
Slide 45: This slide address the before and after scenarios of improved marketing efforts on the likelihood of loosing sales deals.
Slide 46: This slide presents title for Performance Tracking Dashboards.
Slide 47: This slide shows the KPI dashboard that can be used to track win and lost sales opportunities.
Slide 48: This slide illustrates sales representative performance measurement dashboard with key metrics.
Slide 49: This slide displays Icons for Improving Planning Segmentation and Targeting Strategies for a Successful Market Campaign.
Slide 50: This slide is titled as Additional Slides for moving forward.
Slide 51: This slide represents Brainstorming Relevant Customer Characteristics for Persona Development.
Slide 52: This is Our Mission slide with related imagery and text.
Slide 53: This is Our Team slide with names and designation.
Slide 54: This is About Us slide to show company specifications etc.
Slide 55: This is a Location slide with maps to show data related with different locations.
Slide 56: This is a Financial slide. Show your finance related stuff here.
Slide 57: This slide presents Roadmap with additional textboxes.
Slide 58: This is a Thank You slide with address, contact numbers and email address.