How to create the big brand idea powerpoint presentation slides

Slide 1: This title slide introduces How to Create the Big Brand Idea. Add the name of your company here.
Slide 2: This slide contains the Table of Contents. It includes - Brand Positioning Strategy Objectives, Brand Positioning Canvas Template, Target Customer Analysis, etc.
Slide 3: This slide presents the Brand Positioning Strategy Objectives.
Slide 4: This slide presents the Brand Positioning Framework.
Slide 5: This slide presents How to Create a Brand Positioning Statement.
Slide 6: This slide presents the Crafting your Positioning Statement.
Slide 7: This slide presents the Brand Positioning Canvas Template.
Slide 8: This is a table of content slide showing the Target Customer Analysis.
Slide 9: This slide presents the Customer Insights (Customer Segmentation 1/2). Understand the demographics, geographics of your target audience as well as their buying habits to get a better picture of your audience.
Slide 10: This slide presents the Customer Insights (Customer Segmentation 2/2). It lists out the target audience demographics, geographics, psychographics, and socio-economic classification.
Slide 11: This slide presents the Customer Category Based on Diffusion of Innovation.
Slide 12: This slide presents the Target Customer Description.
Slide 13: This slide presents the User Persona (1/2). Go beyond demographics and psychographics to develop a detailed persona of the target customer to know their pain points and motivations.
Slide 14: This slide presents the User Persona (2/2). Marketing professionals can use customer personas to create hyper-targeted messaging and understand the common characteristics that unite their audience.
Slide 15: This slide presents the User Persona Comparison.
Slide 16: This slide presents the Problems Faced by the Customer (1/2). Identify the challenges that your target customer faces.
Slide 17: This slide presents the Problems Faced by the Customer (2/2). The pain points of the customer can be grouped under the following four categories – Financial, Process, Productivity & Support.
Slide 18: This is a table of content slide showing the Market Landscape.
Slide 19: This slide presents the Market Share Analysis. Do market research to identify the existing players in the market and their market share.
Slide 20: This slide presents the Competitor Analysis. Do a comparative analysis of the competitors to get a better understanding of their structure and offers.
Slide 21: This slide presents the Competitor Analysis (Contd.) - Analyze the strengths and weaknesses of the competitors.
Slide 22: This slide presents the Competitor Analysis - Option 2. Use this template to make a detailed comparison of your competitors.
Slide 23: This slide presents the Brand Positioning Chart.
Slide 24: This slide presents the Sources of Competitive Advantage.
Slide 25: This is a table of content slide showing the Brand Promise.
Slide 26: This slide presents the Solution Offered by Brand.
Slide 27: This slide presents the Identify Your Winning Zone.
Slide 28: This slide presents the Climb the Consumer Benefits Ladder.
Slide 29: This slide presents the Functional vs Emotional Benefits.
Slide 30: This slide presents the Writing Benefit Statements.
Slide 31: This is a table of content slide showing the Reason to Believe.
Slide 32: This slide presents the Claims to Support Your Promises.
Slide 33: This is a table of content slide showing the Summary: Brand Positioning Statement.
Slide 34: This is a table of content slide showing the Creating Your Brand’s Big Idea Statement.
Slide 35: This is a table of content slide showing the Aligning Big Idea with all Touchpoints.
Slide 36: This is a table of content slide showing the Big Brand Strategy Worksheet.
Slide 37: This is the How to Create the Big Brand Idea – Icons Slide.
Slide 38: This slide presents the Additional Slides.
Slide 39: This slide presents the Agenda.
Slide 40: This slide contains the information about the company aka the ‘About Us’ section. This includes the Value Clients, the Target Audience, and Preferred by Many.
Slide 41: This slide presents Our Vision, Mission, and Values.
Slide 42: This slide presents Our Goals.
Slide 43: This slide shows a Stacked Column Chart that compares 2 products’ profits over a timeline of financial years.
Slide 44: This slide presents the Pie Chart Template.
Slide 45: This slide presents the Marketing Dashboard Template.
Slide 46: This slide presents the Funnel.
Slide 47: This slide presents the Linear Diagram.
Slide 48: This slide presents the Circular Diagram.
Slide 49: This slide presents the Roadmap Template.
Slide 50: This slide presents the Timeline Template.
Slide 51: This is a Thank You slide where details such as the address, contact number, email address are added.