Rebranding and relaunching powerpoint presentation slides

Companies, regardless of their size and exposure, are often in a situation where rebranding is necessary. It's not limited to changes in the color scheme or logo.

Imagine a room of stakeholders waiting for you to reveal the new vision for your company. These people would fix their eyes on you, almost listening to every spoken word or watching every visual presentation. Here is where the demonstration of a visual powerpoint speaks volumes about a new vision. Whether a firm is unveiling a new logo, redesigning its products, or fixing a new mission, the powerpoint is the storyteller.

However, creating an impactful presentation is not easy; splitting the concise message about the brand's identity in its new form requires careful planning and design. Modern design principles emphasize visual appeal that engages viewers and ensures that the slides stick in their minds. However, the design consistency, logical flow, and quality of the text cannot be overlooked. That is why SlideTeam's Rebranding and Relaunching PowerPoint Presentation Slides are the perfect solution to these pertinent challenges.

When you go through different slides, every slide artfully and clearly presents your company's changes and developments. Every slide provides a fresh portion of information about your company and its work, from the company's history and mission to the product's announcement and the message behind the new logo. By the end of the presentation, it is not just a set of slides but a cohesive roadmap that helps you navigate your way through the complex process of rebranding and relaunching.

So, it's time to leverage the power of these slides. So, without ado, explore and get ahead.

Check out our blog on Rebranding Approach Powerpoint Presentation Slides for effective brand presence.

Template 1 - About Us

The slide provides a short overview of your brand. It gives all the essential information regarding your type of business, such as the year of foundation and experience, the number of employees, and the location of branches. The slide is perfect for a corporate presentation, pitch deck, business proposal, and presentation to potential investors or business partners. The content is not overloaded, and the layout is clean and appealing, which makes the information clear and professional. Whether you are just launching your new brand, rebranding your product or platform, or changing the scope of your operations, these points should be included in your presentation to inform your speaker and invite your potential partners or investors.

Template 2 - Brand, Mission, Vision, and Values

This PPT Template delineates your brand's mission, vision, and values, providing stakeholders with something to relate your brand to. Integrity, innovation, sustainability, diversity, and excellence are the core values depicted that form the DNA of what you do. Whether you are introducing a new brand or redefining an existing one, this one slide will be enough to make sure that your key stakeholders and the target audience can understand and resonate with the brand.

Template 3 - Brand Challenges

This Slide provides a range of challenges that may occur when working on rebranding and relaunching a company. The problem encompasses such issues as lost market share, removed negative brand image, changed target markets, new competition, development in technology, and changes in customer tastes. This slide is a tool for stakeholders to help them diagnose all the possible challenges and find solutions to respond to the risks and benefit from the opportunities. For whoever the information is presented, whether it is executives, marketing teams, or investors, the discussion on how to remove and respond to challenges is needed to facilitate proactive work and ensure that challenges do not affect the company's presence and growth.

Template 4 - Overcoming Branding Challenges

This slide addresses critical impediments encountered throughout the branding process. It provides solutions to common difficulties experienced when attempting to carve a niche in the market, address customer experiences pertaining to the brand, maintain a robust digital footprint, and develop brand awareness. Whether for an audience of executives, marketers, or investors, the slide acts as a tool for discussion, during which ways to effectively tackle challenges may be identified to position your brand in the market better. Use it to hurdle branding obstacles together with others and innovate solutions to fortify your marketing.

Template 5 - Brand Positioning

This slide represents your brand's position in relation to the competitors and is being shown more visually. The system categorizes both brands using the criteria of the brand's strength and its product range. The positions of the competitors can be extremely high and extremely low on the market; however, the product range can vary from relatively narrow to extremely broad. The slide helps define, understand, and communicate your brand's unique place in the market. It is also helpful when presenting a new marketing strategy.

Get an insight into our blog on Rebranding Strategy Powerpoint PPT Template for a practical approach.

Template 6 - Brand Attributes

This slide provides an in-depth perspective on all the diverse attributes that this brand is associated with. Some of the numerous aspects that form the brand's being include brand alliances and use of branded ingredients, company values and the brand's extensions, people and places, countries of origins, distribution channels, third-party endorsements, support for causes and participation in events, and, finally, employees. The contiguous attributes indicate that they all form a typical brand or encompass everything the brand is about.

Template 7 - Brand Personality

This slide is a comparative analysis of your brand's personality with competitors'. This template is very crucial to marketers, brand strategists, or executives who want to set their brands apart in the market. It helps you say what about your brand genuinely matters compared to the competitors. It helps you develop and execute the brand narrative, refine your brand positioning strategy, and improve the image of your brand.

Template 8 - Target Audience Profile

This PPT reflects clearly on the age and psychographic profile of your target audience. Gender, age range, occupation, social status, and the category of users, as well as other key characteristics, are highlighted and studied for you to make use of. Marketing teams, strategists, and brand managers find this layout valuable, as they must ensure that rebranding or relaunching efforts correspond to their audience's image. Considering these data, the slide provides a clear overview of who your ultimate customers are.

 Template 9 - Launch Plan

This slide provides a comprehensive and detailed plan of a phased approach to introducing your rebranding or re-launch to the market. It is a visual representation of a timeline that takes you through the months; it entails understanding and interacting strategically with the phases such as internal brand research, brand strategy, systems, and customer service, along with processes such as DX, emerging markets, experimentalism, brand architecture, and systems.  As you present it to the executives, investors, or your team, this slide spells out the steps of your launch plan.

Template 10 - Budget Allocation

 This slide details the distribution of expenditures on the different aspects of brand marketing. It provides a clear list of the purpose and cost of the internal brand research, strategy development, audit, copywriting, creation of the website, and brand launch, as well as the production of the guidelines, identity, architecture, naming, and tagline, and finally, the marketing collateral. The slide is easy to understand and adjust, which helps to reach an agreement between the budget allocations and grand strategy goals.

Enhance Your Brand Presence to a Whole New Level

Across the business world, marketers are rebranding and relaunching their businesses to craft a clear message and present it in a series of vivid and persuasive slides. Our slides do not just contain visuals. Every visual is supposed to tell a concise story. Indeed, the pace of organizational life is changing rapidly, and sometimes, employees grapple with new ideas. Download and start your journey to rebranding with us.

PS Look out for our blog on Rebranding Communication Plan Powerpoint templates to learn ways of communication.