Organization competitive analysis harvey balls chart
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Presenting this set of slides with name Organization Competitive Analysis Harvey Balls Chart. The topics discussed in these slides are Company, Market Share, Popularity, Marketing Mix, Market Position. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Description:
The image is a PowerPoint slide titled "Organization Competitive Analysis Harvey Balls Chart." It features a matrix for comparing different aspects of a company's performance against its competitors. The chart evaluates Market Share, Popularity, Marketing Mix, and Market Position using Harvey Balls, which are circular icons partly filled to indicate the level of achievement or completion.
1. Company: Denotes the row for the company being analyzed.
2. Market Share: Shows the company’s share of the market, compared to competitors.
3. Popularity: Reflects how well-known or favored the company is.
4. Marketing Mix: Represents the company's use of product, price, place, and promotion.
5. Market Position: Indicates the company’s competitive stance in the market.
Use Cases:
Here are seven industries where this type of analysis slide is beneficial:
1. Consulting:
Use: Assessing client companies against market competitors.
Presenter: Strategy Consultant
Audience: Corporate clients, stakeholders
2. Automotive:
Use: Comparing car manufacturers’ market standings.
Presenter: Market Analyst
Audience: Executives, marketing teams
3. Pharmaceuticals:
Use: Evaluating drug popularity and market reach.
Presenter: Product Manager
Audience: Investors, R&D teams
4. Technology:
Use: Showcasing market position of tech firms.
Presenter: Business Analyst
Audience: Management, competitive intelligence teams
5. Energy:
Use: Benchmarking against other energy providers.
Presenter: Market Research Analyst
Audience: Board members, investor relations
6. Consumer Goods:
Use: Competitor analysis for product placement and popularity.
Presenter: Marketing Director
Audience: Brand managers, sales force
7. Financial Services:
Use: Illustrating market share and position of financial products.
Presenter: Financial Planner
Audience: Advisory board, portfolio managers
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