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Description:

This image shows a slide from a presentation focused on Marketing Growth Strategy. It outlines a high-level approach to expanding a business's marketing reach and capabilities.

To elaborate on the specific text elements of the slide:

Marketing Growth Strategy:

This is the central theme of the slide, indicating that the content to follow will discuss how to strategize growth within marketing.

1. Go to Market:

This bullet point lists actions focused on enhancing a company's ability to enter the market effectively.

a). "Build marketing capabilities" means improving the skills, tools, and processes used for marketing.

b). "Metering & dashboards" suggests using analytics and reporting tools to measure marketing performance.

c). "Sustained organizational improvement" implies continuous development within the company to support marketing efforts.

d). "Sales-channels effectiveness" refers to the efficiency and productivity of the sales channels used to reach customers.

2. Marketing & Sales Strategies:

This point covers broader strategies combining marketing with sales.

a). "Marketing 'New Ps' Strategies – offering Solution, Access, Value, Education, Communities" introduces a modern extension of the traditional marketing mix to include more customer-centric elements.

b). "Brand / Portfolio strategy" indicates developing a plan for managing a company's brand or range of products.

3. Growth Strategies:

This section suggests methods for finding new avenues for growth.

a). "Growth Portfolio Mapping" involves analyzing and planning various growth opportunities and plotting them within a portfolio.

b). "New Growth Sourcing" pertains to the search for and exploitation of new sources for growth, whether through new markets, products, partnerships, or customer segments.

Use Cases:

A marketing growth strategy is vital for increasing a company's market presence and sales. Here's how different industries can leverage this approach:

1. Technology:

Use: Planning go-to-market strategies for software products

Presenter: Marketing executives

Audience: Tech startup founders and product managers

2. Healthcare:

Use: Developing patient acquisition strategies

Presenter: Healthcare marketing specialists

Audience: Hospital administrators and practice managers

3. Retail:

Use: Improving sales-channel effectiveness

Presenter: Retail marketing managers

Audience: Store owners and retail chain executives

4. Financial Services:

Use: Crafting marketing strategies for new financial products

Presenter: FinTech marketing professionals

Audience: Bank executives and financial advisors

5. Education:

Use: Marketing educational services and products

Presenter: Education marketers and consultants

Audience: School administrators and EdTech entrepreneurs

6. Real Estate:

Use: Creating marketing campaigns for property listings

Presenter: Real estate marketing experts

Audience: Real estate agency owners and developers

7. Automotive:

Use: Launching marketing plans for new vehicle models

Presenter: Automotive marketing strategists

Audience: Car manufacturers and dealership owners