Stage gate process for new product development

Description:

The image depicts a "Stage Gate Process For New Product Development," a widely-adopted project management technique that structures the path from an initial idea to launch through a series of stages and gates. The slide breaks down the process into five main stages: Preliminary, Detailed, Development, Test & Validation and Launch, each followed by a 'gate'. At each gate, decisions are made to proceed to the next stage, to iterate previous stages, or to halt the project.

1. The Preliminary Stage (Stage 01) requires information on market size and market segmentation. This stage focuses on initial idea assessment.

2. Following that, the Detailed Stage (Stage 02) prompts for further information, although specific guidance is not provided in the image.

3. Development Stage (03) also does not specify the types of input required, but this would typically involve product design and development specifics.

4. Test & Validation (Stage 04) is where in-depth analysis occurs, ensuring that the product meets the required standards before proceeding.

5. Lastly, the Launch Stage (05) is where final preparations for launching the product to the market are detailed.

Use Cases:

This process is used across various industries to ensure a structured approach to launching new products. Below are seven industries with specific use cases:

1. Pharmaceuticals:

Use: Managing clinical trial phases and regulatory submissions

Presenter: Clinical Project Manager

Audience: Stakeholders and Regulatory Bodies

2. Technology:

Use: Guiding software development lifecycle phases

Presenter: Lead Product Developer

Audience: Investors and Project Team Members

3. Automotive:

Use: Overseeing stages of vehicle design and manufacturing

Presenter: R&D Manager

Audience: Executive Management and Engineering Teams

4. Consumer Electronics:

Use: Product iteration and quality control for new device releases

Presenter: Quality Assurance Lead

Audience: Marketing Team and Production Staff

5. Aerospace:

Use: Development and testing of new aircraft components

Presenter: Chief Engineer

Audience: Compliance Officers and Technical Staff

6. Energy:

Use: Rollout of renewable technology solutions

Presenter: Innovation Director

Audience: Environmental Analysts and Policy Makers

7. Financial Services:

Use: Launch of new financial products or services

Presenter: Product Development Manager

Audience: Finance Analysts and Marketing Department