Strategic partnering external business service ecosystem marketing service

Description:

The PowerPoint slide is titled "Strategic Partnering External Business Service Ecosystem," which outlines a customer journey and strategic business partnership model. The slide is divided into four quadrants, each representing a different phase of the customer or partner engagement:

1. Strategic Partnering: 

Indicates the initial engagement and agreement phase with external partners.

2. Pre Visit: 

Focuses on the preparation and anticipation stage before a customer visits or interacts with a service or product.

3. During Visit: 

Represents the active engagement and experience of the customer with the service or product.

4. Post Purchase: 

Covers the follow-up and ongoing relationship after a purchase has been made.

Each quadrant has space for descriptive text to detail specific actions or strategies relevant to that phase of the journey.

Use Cases:

This model can be utilized across various industries to enhance customer engagement and partnership strategies:

1. Retail:

Use: Optimizing customer experience from pre-visit marketing to post-purchase support.

Presenter: Marketing Director.

Audience: Store managers, sales teams.

2. Healthcare:

Use: Managing patient interactions from appointment scheduling to post-treatment care.

Presenter: Hospital Administrator.

Audience: Healthcare providers, administrative staff.

3. Technology:

Use: Guiding users from software discovery through to continued product support.

Presenter: Product Manager.

Audience: End-users, support team.

4. Real Estate:

Use: Nurturing client relationships from property viewing to post-sale services.

Presenter: Real Estate Broker.

Audience: Buyers, sellers, agents.

5. Hospitality:

Use: Ensuring guest satisfaction from booking to post-stay feedback.

Presenter: Hotel Manager.

Audience: Front desk staff, service teams.

6. Education:

Use: Engaging with students from course enrollment through to alumni relations.

Presenter: Admissions Director.

Audience: Students, faculty, alumni.

7. Financial Services:

Use: Building client trust from initial financial consultation to ongoing account management.

Presenter: Financial Advisor.

Audience: Clients, customer service representatives.