Five years company roadmap with elements of brand awareness
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Description:
This PowerPoint slide is titled "Five Years Company Roadmap with Elements of Brand Awareness," designed to outline a strategic plan from 2020 to 2024, focusing on enhancing brand awareness through different marketing aspects:
1. 2020 (Promise/Positioning):Â
It mentions using XYZ products meals twice a day will make you lose 7 pounds weight with space to add more text.
2. 2021 (Strategy/Brand Plan):Â
Indicates a shift to a female target audience, building focus on weight loss, and additional space for more details.
3. 2022 (Story/Communication):Â
Discusses launching a 3-week weight loss challenge campaign to foster communication and encourage women to take control of their health weight.
4. 2023 (Freshness/Innovation):Â
Talks about building new product lines of cereal bars, shakes, and more, hinting at product innovation.
5. 2024 (Experience/Culture & Operation):Â
Aims to build stories to encourage women to achieve their goals with additional room for more information.
Use Cases:
This roadmap is applicable across various industries that are consumer-centric and where brand awareness is crucial:
1. Health & Wellness:
Use: Marketing health products and lifestyle changes.
Presenter: Marketing Director.
Audience: Marketing team, partners, health influencers.
2. Retail:
Use: Brand positioning in the market.
Presenter: Brand Manager.
Audience: Sales team, store managers, retail partners.
3. Food & Beverage:
Use: Launching new product lines.
Presenter: Product Development Manager.
Audience: Distributors, retailers, marketing teams.
4. Beauty & Personal Care:
Use: Targeting specific consumer demographics.
Presenter: Brand Strategist.
Audience: Product managers, beauty consultants.
5. Fitness:
Use: Promoting fitness challenges and campaigns.
Presenter: Fitness Coach or Brand Ambassador.
Audience: Gym members, personal trainers, sports enthusiasts.
6. Pharmaceuticals:
Use: Communicating the benefits of pharmaceutical products.
Presenter: Communications Director.
Audience: Healthcare providers, pharmacy managers.
7. E-commerce:
Use: Enhancing the online shopping experience.
Presenter: E-commerce Strategist.
Audience: Online retail teams, customer service, IT specialists.
Five years company roadmap with elements of brand awareness with all 2 slides:
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