Five steps process of market adoption

Description:

The image depicts a PowerPoint slide with the title "Five Steps Process of Market Adoption," explaining the stages a consumer goes through from becoming aware of a product to finally adopting it. The steps are:

1. Awareness: 

Recognizes the existence of the product but lacks detailed information.

2. Interest and Information Search: 

Seeks more information about the product.

3. Evaluation: 

Considers product details and decides whether to try it.

4. Trial: 

Tests the product on a small scale.

5. Adoption: 

Makes a decision to regularly use the product.

Use Cases:

Each step has a corresponding placeholder for further details. This adaptable slide can be used across various industries:

1. Technology:

Use: Product launch and market entry strategies.

Presenter: Marketing Manager.

Audience: Marketing team, stakeholders.

2. Healthcare:

Use: Introducing new medical devices or drugs to the market.

Presenter: Medical Affairs Director.

Audience: Healthcare professionals, distributors.

3. Consumer Goods:

Use: Brand positioning and customer education campaigns.

Presenter: Brand Manager.

Audience: Sales force, retail partners.

4. Automotive:

Use: Launching new models and features to the market.

Presenter: Product Development Lead.

Audience: Dealers, sales teams.

5. Software and Apps:

Use: Demonstrating the adoption lifecycle of new software.

Presenter: Product Evangelist.

Audience: Users, developers, investors.

6. Education:

Use: Adoption of new learning technologies and methodologies.

Presenter: Educational Consultant.

Audience: Teachers, administrators, educational institutions.

7. Financial Services:

Use: Introducing new financial products or services.

Presenter: Financial Product Manager.

Audience: Bank staff, potential customers, investors.