Five steps process of consumer buying behavior

Description:

The image displays a PowerPoint slide titled "Five Steps Process of Consumer Buying Behavior." The slide outlines the typical stages a consumer goes through when making a purchase decision:

1. Problem/need recognition: 

This stage is where the consumer identifies a need or problem that can be triggered by internal or external stimuli.

2. Information Search: 

Here, the consumer makes an effort to search for information about the product.

3. Evaluation of alternatives: 

Consumers evaluate different brands or products to find the best fit for their needs.

4. Purchase decision: 

At this stage, a consumer decides whether or not to purchase a product.

5. Post-purchase behavior: 

After the purchase, consumers compare the product with their expectations and are either happy or unhappy with the purchase.

Use Cases:

This slide can be effectively used across various industries for educational and strategic purposes, including:

1. Retail:

Use: Training staff on customer engagement strategies.

Presenter: Retail Manager.

Audience: Sales team.

2. Marketing:

Use: Planning campaigns aligned with consumer behavior.

Presenter: Marketing Specialist.

Audience: Marketing team, advertisers.

3. Consumer Electronics:

Use: Understanding consumer decision-making for product development.

Presenter: Product Manager.

Audience: Product design and development team.

4. E-commerce:

Use: Optimizing the online shopping experience.

Presenter: E-commerce Strategist.

Audience: Website design team, customer service.

5. Automotive:

Use: Tailoring sales approaches to buyer's journey.

Presenter: Sales Trainer.

Audience: Dealership sales staff.

6. Real Estate:

Use: Guiding real estate agents on client acquisition tactics.

Presenter: Real Estate Broker.

Audience: Real estate agents.

7. Financial Services:

Use: Crafting financial products based on client investment behavior.

Presenter: Financial Advisor.

Audience: Investment team, clients.