Enriched And Non Enriched Leads In Sales Training Ppt
This slide discusses enriched and non-enriched leads. It emphasizes that enriched leads include additional information that can be used for personalization and multi-channel marketing, such as secondary contact information, company name, location, job position, pain points, and so on. Non-enriched leads have limited information, typically comprising of a name, email address, or phone number one contact method.
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