Domain and page authority in seo edu ppt

Slide 1

This slide provides information regarding the domain and page authority metrics used in search engine optimization. It also provides information regarding their significance in obtaining a higher rank in the search engine results page (SERP).

Slide 2

This slide provides an overview of domain and page authority. It also contains details regarding the usability of both metrics in search engine optimization.

Slide 3

The slide provides information regarding the factors that impact domain and page authority scores that are age and popularity. It also contains details about the calculation of domain and page authority scores.

Instructor’s Note:

Factors: The following factors impacts the authority:

• Age: Website/webpage with an excellent track record of publishing high-quality and unique content has a higher chance to rank better
• Popularity: Quantity and quality of backlinks contribute towards the website’s/webpage’s popularity

Slide 4

The purpose of this slide is to showcase the multiple techniques to build high authority in SEO, such as creating quality content, ensuring content is focused, prioritizing backlinks, performing competitor analysis, updating old content, and sharing content online.

Instructor’s Note:

The various techniques to build domain authority are as following:

• Create Quality Content: Put high-quality and unique content on the website so that it becomes easy to get backlinks automatically
• Ensure Content is Focused: Ensure website content is highly focused towards the core audience to engage them successfully
• Prioritize Backlinks: Get quality backlinks by providing unique content, media coverage, guest blogging, etc.
• Perform Competitor Analyses: Track sources of competitors' backlinks and try getting similar ones
• Update Old Content: Change old content in pages with low scores to make it more user-focused
• Share Content Online: Increase the content visibility by sharing it on social media channels or sending newsletters

Additional Slide 1

This slide contains icons related to Search Engine Optimization (SEO). The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 2

This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 3

This editable slide can be used to share the organization's vision, mission, and goals. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 4

This slide can be edited to provide information about the organization's core team. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 5

This slide can be used to present multiple discussion ideas to the stakeholders concerned.

Additional Slide 6

This slide contains an editable 30-60-90-day plan to suit the presenter's needs.

Additional Slide 7

This slide contains a timeline to showcase multiple milestones of the organization.

Additional Slide 8

This slide contains a roadmap template for effective strategic planning. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.