Digital Trends Driving Transformation In Retail Industry Training Ppt

Slide 1

This slide depicts why and how the increased adoption and usage of social media has impacted the retail sector worldwide. It also shows key statistics relating to the increase in social media users from 2017 to 2025.

Slide 2

This slide depicts why and how the increased number of internet users has impacted the retail sector worldwide. It also shows the key statistics on increase in internet users.

Slide 3

This slide depicts why and how the increased number of smartphone users has impacted the retail sector worldwide. It also shows the statistics related to the increase in smartphone users from 2016 to 2021 and the expected growth in numbers by 2026.

Slide 4

This slide explains the concept of digital infrastructure in retail and how it improves the retail process. It explains that the focus on technology, networking like broadband networks, financing the digital highways, restoring the telecom sector’s health, providing efficient infrastructure for data localization will help strengthen the country’s digital infrastructure.

Slide 5

This slide explains the concept of digital infrastructure in retail and how it assists in improving the retail processes. It focuses on a robust digital infrastructure that can support new requirements and customer demands. It also mentions that to execute an effective retail experience, retailers should consider core areas like integration, data centers, networking, etc., to produce strong infrastructure.

Slide 6

This slide explains the meaning of m-commerce in retail and how it has grown over the years, contributing to sales worldwide. It is also stated that m-commerce leads to a better customer experience, growth opportunities, and omnichannel experience.

Slide 7

This slide explains the use of mobile applications in retail and how it has made the process of retailers and customers easy. It states that mobile applications assist the customers in making an informed choice, these apps provide relevant information about a product or service.

Slide 8

This slide illustrates the meaning of e-commerce and its impact on the digitalization of the retail sector. It mentions that as the Internet becomes ubiquitous, the number of digital buyers is also growing. It also shares statistics on the number of online buyers and value of their spend in year 2020.

Slide 9

This slide explains the omnichannel concept in retail and the channels of conduct. It describes how this concept enriches customer service and promotes seamless transactions. The omnichannel retail can take various forms like a showroom experience where a purchaser sees a product offline but buys online. In another way, a person researches the product and checks its reviews online and then experiences and buys the product from the store.

Slide 10

This slide depicts an illustration which the trainer can use to explain the concept of omnichannel shopping to the target audience. It describes how omnichannel retail integrates different channels to provide customers with a seamless shopping experience. 

Slide 11

This slide explains the significance of omnichannel using the example of Starbucks. Starbucks uses omnichannel retail to attract and retain its customers. This slide also highlights statistics showing the growth of companies that have implemented omnichannel strategy in retail.

Slide 12

This slide mentions the meaning of Augmented Reality and how it is utilized in retail. It also tells the market growth rate of Augmented Reality (AR) over the past 4 years.

Slide 13

This slide explains the impact of Augmented Reality (AR) on retail using a study conducted by ICEM. It states factors that were impacted by Augmented Reality (AR), like where the shoppers want to buy, how they want to buy, what they want to buy, etc. 

Slide 14

This slide illustrates the statistics related to usage of Augmented Reality in retail.

Slide 15

This slide explains the meaning of Machine Learning and makes a strong case for its adoption in retail. Understanding demand patterns, external factors, and making business decisions requires the use of Machine Learning in the retail sector.

Slide 16

This slide mentions the reasons for need of machine learning in retail. It also states how machine learning has impacted the growth of retailers.

Slide 17

This slide mentions the application areas of Machine Learning in Online Retail. Machine Learning can be used to improve the customer experience by utilizing custom ML in browsing, predicting the customer's behavior, understanding social media patterns, and improving chatbots and virtual assistants.

Slide 18

This slide mentions the use cases of machine learning while browsing through a digital catalog. The use cases are recommendation engines, pricing strategy, and visual search. 

Instructor’s Notes:

• Recommendation Engines: In the current business scenario, most e-commerce and retail companies leverage the power of data and boost sales using recommender systems on their websites, mobile apps etc. Recommendations help speed up the searches and make it easier for the users to find the content. Using this system, retailers focus on increasing sales volume and earnings, enriching customer experience, and gaining a competitive advantage
• Pricing Strategy: Pricing is an essential predictor of profitability. Machine learning algorithm considers key pricing variables to define an automatic pricing strategy, prices discovered this way are dynamic and in real-time
• Visual Search: Customers mostly search for visual content before making any purchases.  In most cases, they cannot easily find accurate keywords to describe their requirements. The visual search feature aims to make it easier for consumers to find exactly what they’re looking for. Machine learning algorithms help achieve excellent results with the huge and increasing amount of clicking and sharing images

Slide 19

This slide mentions the significance of machine learning in predicting consumer behavior, sales patterns, and analyzing their actions based on past data records.

Slide 20

This slide mentions the significance of understanding social media usage patterns in predicting consumer behavior.

Slide 21

This slide mentions the significance of virtual assistants and chatbots in assisting retail services and improving customer experience.

Slide 22

This slide explains the meaning of Virtual Reality. It also mentions statistics relating to the growth of Virtual Reality market worldwide.

Slide 23

This slide illustrates the meaning of Virtual Reality in the retail sector and how the covid pandemic has impacted its growth.

Slide 24

This slide mentions various companies like Nike and Apple that have incorporated Augmented Reality and Virtual Reality in their retail operations.

Slide 25

This slide mentions various companies like Ikea and Loreal that have incorporated Augmented Reality and Virtual Reality in their retail operations.