Digital Marketing Strategies To Improve Cosmetics Company Performance Powerpoint Presentation Slides
Cosmetics marketing involves creating and delivering messages to promote product sales using different channels such as advertising, public relations, and events. The main objective of this deck is to gain a competitive edge across the cosmetics industry. This Digital marketing strategy to improve cosmetics company performance presentation includes challenges faced by the marketing department, metrics to measure performance, and declining product sales. Also, this ppt covers an action plan to overcome the current challenges, which includes steps to create a marketing plan. It further analyzes the cosmetic market, identifies the target audience, and assesses competitors. Moreover, this deck shows SMARY marketing goals, measurable objectives, and marketing strategies such as hyper-personalization, creating omnichannel experiences, promotions and giveaways on social media, and collaborating with beauty influencers. Additionally, this presentation includes the marketing budget, impact on customer retention rate, average order value, social media engagement rate, etc. Finally, it presents case studies related to Faces Canada and Mamaearth. Download this PPT now.
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Content of this Powerpoint Presentation
Slide 1: This slide showcase title Digital Marketing Strategies to Improve Cosmetics Company Performance. State Your Company Name
Slide 2: This slide showcase title Agenda.
Slide 3: This slide exhibit Table of content.
Slide 4: This slide exhibit Table of content that is to be discuss further.
Slide 5: This slide showcases the issues and challenges faced in marketing digitally by cosmetics company.
Slide 6: This slide showcases the key performance indicators to evaluate the performance of marketing department.
Slide 7: This slide showcases the challenge of declining product sales by different categories such as skincare, makeup and haircare.
Slide 8: This slide exhibit Table of content that is to be discuss further.
Slide 9: This slide showcases the gap analysis which includes metrics to analyze current and desired state.
Slide 10: This slide showcases the importance of developing marketing plan for cosmetics company.
Slide 11: This slide exhibit Table of content that is to be discuss further.
Slide 12: This slide showcases the process to develop effective marketing plan for cosmetic company to achieve desired state.
Slide 13: This slide exhibit Table of content that is to be discuss further.
Slide 14: This slide showcases the market size and forecast of global cosmetics industry from 2023 to 2033.
Slide 15: This slide showcases the target market assessment for cosmetic company.
Slide 16: This slide showcases the competitive assessment of top players operating in cosmetic industry.
Slide 17: This slide exhibit Table of content that is to be discuss further.
Slide 18: This slide showcases the specific, measurable, achievable, relevant and time-based marketing goals.
Slide 19: This slide showcases the goals and objectives established by cosmetic business to measure current and desired performance.
Slide 20: This slide exhibit Table of content that is to be discuss further.
Slide 21: This slide showcases the use cases of augmented and virtual reality technology to offer personalized services to customers.
Slide 22: This slide showcases the types of product recommendations to customer aiming to increasing beauty product sales.
Slide 23: This slide exhibit Table of content that is to be discuss further.
Slide 24: This slide showcases strategies for social media platform to enhance online brand presence.
Slide 25: This slide showcases the strategies to improve shopping experience of customers using interactive video commerce.
Slide 26: This slide showcases email marketing campaign strategy to create and improve brand awareness. Strategies
Slide 27: This slide showcases the best practices to run pay-per-click campaign to boost brand credibility in skincare industry.
Slide 28: This slide exhibit Table of content that is to be discuss further.
Slide 29: This slide showcases the steps to engage audience on Instagram using giveaway.
Slide 30: This slide showcases the beauty giveaways aiming to grow cosmetic brand.
Slide 31: This slide showcases the example of giveaway on Facebook platform to launch cosmetic product.
Slide 32: This slide showcases the makeup giveaway strategy for social media platform.
Slide 33: This slide exhibit Table of content that is to be discuss further.
Slide 34: This slide showcases the statistics related to engagement rate of beauty influencers on Instagram.
Slide 35: This slide showcases the best practices to find influencers to create awareness of cosmetic product.
Slide 36: This slide showcases the process to create influencer marketing campaign to increase brand awareness.
Slide 37: This slide showcases the marketing strategies for cosmetic brands using influencers.
Slide 38: This slide exhibit Table of content that is to be discuss further.
Slide 39: This slide showcases the budget allocated to implement strategies.
Slide 40: This slide exhibit Table of content that is to be discuss further.
Slide 41: This slide showcases the expected impact of implementing digital marketing strategies in cosmetics company aiming to increase product sales.s
Slide 42: This slide showcases the key performance indicators to evaluate the performance of marketing department of cosmetics company.
Slide 43: This slide showcases the increasing product sales by different categories such as skincare, makeup and haircare for 4 quarters.
Slide 44: This slide exhibit Table of content that is to be discuss further.
Slide 45: This slide showcases the case study of Faces Canada related to digital marketing campaign.
Slide 46: This slide showcases the case study related to influencer marketing of Mamaearth.
Slide 47: This slide shows all the icons included in the presentation.
Slide 48: This slide is titled as Additional Slides for moving forward.
Slide 49: This slide showcase Key global statistics associated with email marketing
Slide 50: This slide showcase Tools comparison for successful email marketing strategy
Slide 51: This slide showcase Key benefits of using AR and VR in beauty industry
Slide 52: This slide showcase Key trends associated with cosmetic industry
Slide 53: This slide showcase Global personalized skincare market analysis
Slide 54: This slide showcase Virtual makeup try on steps to improve customer experience
Slide 55: This slide shows Post It Notes for reminders and deadlines. Post your important notes here.
Slide 56: This is an Idea Generation slide to state a new idea or highlight information, specifications etc.
Slide 57: This slide presents Roadmap with additional textboxes. It can be used to present different series of events.
Slide 58: This is a Thank You slide with address, contact numbers and email address.
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