Developing an effective imc plan powerpoint presentation slides

Slide 1: This is the title slide for Developing an Effective IMC Plan. Simply add Your Company Name to get started.
Slide 2: This slide shows the Agenda for Developing an Effective IMC Plan. It covers key points such as FMCG company wants to assess its product launch marketing campaign performance through customer engagement activities and after-sales revenue, and the company will develop an integrated marketing campaign to make new product launch more successful.
Slide 3: This slide covers the Table of Contents and includes headings such as Post-Campaign Performance Analysis, Glimpse of Business Performance, Why to go for Integrated Marketing Campaign, Integrating Marketing Communication Process, Customer Experience Measurement, Developing an Effective Integrated Marketing Campaign, Roadblocks in Integrated Marketing, Dashboards to Measure Business Performance, and Scheduling and Budgeting
Slide 4: This slide features the Glimpse of Business Performance section of the presentation with three sub-headings including Key Financials, Milestones Achieved, and Market Share.
Slide 5: This slide shows the Key Financials of the Firm in terms of gross profit margin, OPEX ratio, operating profit margin, and net profit margin. It also covers statistics of month-to-month earnings before interest and taxes.
Slide 6: This slide presents the Milestones Achieved Till Date over six years from 2016 to 2021.
Slide 7: This slide displays the Domestic Market Share Across Region with key takeaways. Regions covered are North America, South America, East America, and West America.
Slide 8: This slide introduces the Post-Campaign Performance Analysis section of the presentation covering Customer Engagement Activities, After Sales Revenue, and Product Launch Marketing Campaign.
Slide 9: This slide shows the Product Launch Marketing Campaign. It includes details of the campaign name, its goal, duration, target market, marketing channels, campaign details, strategy, and budget.
Slide 10: This slide displays the Customer Engagement Activities By Digital Channels and by the Quarter. Engagement activities measured are based on the actual target achieved with respect to the target set by the firm.
Slide 11: This slide covers the Sales Revenue from New Product with a bar graph that is linked to excel and changes automatically based on data. Just left-click on it and select “Edit Data”.
Slide 12: This slide introduces the Customer Experience Measurement section of the presentation with 3 sub-topics including Net Promoter Score, Customer Satisfaction Score, and Customer Effort Score.
Slide 13: This slide covers the Net Promoter Score on a scale of 1 to 10 with response breakdown and FY21 parameters.
Slide 14: This slide shows the Customer Satisfaction Score on a meter from 0 to 100 with key conclusions from FY21.
Slide 15: This slide displays the Customer Effort Score on a scale of 1 to 10 with a survey question and key takeaways.
Slide 16: This slide covers the introduction of Why to go for Integrated Marketing Campaign and Integrating Marketing Communication Process.
Slide 17: This slide introduces Why to Go for Integrated Marketing Campaign including reasons such as Poor Brand Image, Low Traffic, and Bad Customer Relationship.
Slide 18: This slide shows the Integrated Marketing Communication Process covering identification of Key Behavioral and Relational Data, Cross-Functional Development of Data and Customer Valuation System, Data System Evaluation, Modification, and Budgeting, Assessing Data Quality and Company/Brand Metrics and Creating & Delivering Advertising/Communication Messages.
Slide 19: This slide displays the stages for Developing an Effective Integrated Marketing Campaign including Matrix for Developing Communication Objectives, Buyer Persona, Target Audience Segmentation, and Buyer Journey.
Slide 20: This slide demonstrates the Matrix for Developing Communication Objectives with Existing Communication Methods/ Tactics and New Communication Methods/ Tactics. The company can use the matrix for various objectives such as audience penetration, audience development, communication development, and communication diversification.
Slide 21: This slide shows the Buyer Persona for the Campaign with details about their Background, Demographic, Goal, and Values, and Challenges, and Pain Points.
Slide 22: Mentioned slide shows the target customer segmentation based on income status, region, lifestyle, and nationality. Customer segments covered are young professionals, married professionals, empty nesters, and retired.
Slide 23: The following slide covers the buyer journey of customers. The stages covered in this journey are the discovery stage, consideration stage, and decision stage.
Slide 24: This slide introduces Developing an Effective Integrated Marketing Campaign with four subheadings including Marketing Communication Model, Communication Channel/Tools for Delivering Brand Message, Promotion Strategy, and Budgeting Approach.
Slide 25: This slide shows the Marketing Communication Model including AIDA Model, Advertising Exposure Model, Heightened Appreciation Model, and DAGMAR Model.
Slide 26: This slide explains the AIDA Marketing Communication Model with a funnel chart for Attention, Interest, Desire, and Action.
Slide 27: The following slide illustrates different communication channels that can be used by the company for delivering its brand message. Channels covered are advertising, PR, direct marketing, personal selling, and sales promotions.
Slide 28: This slide illustrates the promotion objective and strategy adopted by the firm. Objectives covered are informative and persuasive promotion while strategies covered are push and pull strategies.
Slide 29: This slide covers the selection of a budgeting approach that will be followed by the firm for its integrated marketing campaign. Approaches covered are top-down budgeting and bottom-up budgeting.
Slide 30: This slide presents Developing an Effective Integrated Marketing Campaign covering 2 sub-topics Scheduling and Budgeting, and Roadblocks in Integrated Marketing.
Slide 31: This slide displays a table to explain the integrated marketing campaign and its scheduling. Parameters covered in the table are communication channel, medium, purpose, duration, number of members assigned, and estimated cost.
Slide 32: This slide covers various roadblocks and challenges faced by the firm while going for an integrated marketing campaign. Challenges covered are employee internal conflict and top management support.
Slide 33: This slide lists the Dashboards to Measure Business Performance such as Customer Satisfaction, Customer Engagement Maturity Assessment, Campaign Sessions and Conversation Performance, and Shopping Cart Conversion Rate.
Slide 34: This slide shows the Customer Satisfaction Dashboard. Metrics included measuring the satisfaction are net promoter score, customer effort score, and customer satisfaction scores.
Slide 35: This slide is a continuation of the Customer Satisfaction Dashboard. Metrics included measuring the satisfaction are promoters, customer effort score, and customer retention.
Slide 36: This slide displays the Customer Engagement Maturity Assessment. It includes information about customer engagement success drivers and overall engagement maturity.
Slide 37: This slide illustrates the campaign session and conversion performance dashboard. It covers details such as revenues, cost per click, transactions, impressions, sessions, and conversion performance.
Slide 38: This slide shows the shopping cart conversion rate dashboard. It includes details of online revenue share, shipping error rate, shopping cart conversion rate, coupon conversion, product views per session, and revenue per visitor.
Slide 39: This slide shows the additional icons provided with the presentation on Developing an Effective IMC Plan.
Slide 40: This slide intrduces the Additional Slides provided.
Slide 41: This is the 'Our Mission' slide showing details about your company's Vision, Mission, and Goals.
Slide 42: This slide is titled 'About Us'. It has dedicated sections to add text and details about Target Audience, Preferred by Many, and Value Clients.
Slide 43: This slide shows the Linear Diagram with four sections to add text and details.
Slide 44: This slide presents a four-stage Venn diagram.
Slide 45: This slide shows details about 'Our Team' with their Name, Designation, and Job Profiles.
Slide 46: This slide shows a five-year Timeline from 2017 to 2021.
Slide 47: This slide presents a four-stage Roadmap with text boxes to add details.
Slide 48: This is an Idea slide with three points and a light-bulb icon.
Slide 49: This is a Dashboard slide with three meter icons for different levels such as 30%, 50%, and 70%.
Slide 50: This slide shows three Post It Notes sections to highlight key points.
Slide 51: This slide concludes the presentation with a Thanks for watching, the message, Address, Contact Number, and Email Address.