Defining Buyer Personas In Sales Training Ppt

Slide 1

This slide depicts information regarding buyer persona. It highlights that a buyer persona is a fictional profile based on research representing a target customer. Buyer personas describe your ideal customers, their days, their challenges, and how they make decisions. It's a detailed description of who is researching, purchasing, and sharing your product/services. It also mentions the importance of creating buyer persona.

Slide 2

This slide depicts types of buyer persona such as business-to-consumer and business-to-business buyer persona. It highlights that in the B2C market, you deal with the final purchaser of a product or service. In other words, your customer wants to fulfill their needs and wants. Business-to-business buyer personas have unique characteristics and combine the needs and conditions of the businesses that employ them with the personality traits of the people in charge of closing deals.

Slide 3

This slide explains the steps to create a buyer persona. The steps are: Research your target audience, identify the most common details, craft separate personas, give each persona a name and a backstory, and craft a marketing strategy.

Slide 4

This slide depicts how a sales representative must research their target audience to create a buyer persona. It highlights that researching your audience can assist businesses in developing a realistic persona and may reveal interesting details about your customers that you were previously unaware of. It also suggests that you start by thinking about your current customer base. By identifying commonalities among your best customers, you can create a persona that will help you attract great customers.

Slide 5

This slide shows how to identify the most common details while creating a buyer persona. It emphasizes that after conducting the research, businesses can narrow their findings by identifying the most common responses from customers and subscribers. Then, filter through the research to find the essential details influencing how you communicate with your target audience. This step will also include demographics, geographic location, behaviors, problems, and interests.

Slide 6

This slide explains how businesses can create distinct buyer personas. It highlights the importance of organizing the most common details about customers into distinct personas after businesses have narrowed them down. It also mentions that to do so, identify people in your audience who share similar challenges and goals and categorize them to represent such personas.

Slide 7

This slide explains how companies can give each persona a name and a backstory. It highlights the importance of giving your buyer persona a name and story to write for and think about them. It also says that giving your persona a name will help you remember talking to a real person, and hearing their story will help you understand their problems and difficulties.

Slide 8

This slide explains about making a marketing strategy to create a buyer persona. It highlights that businesses can begin developing marketing strategy once they have a buyer persona with a name, face, and details. It also mentions that while writing emails and content, keep your personas in mind. Use email personalization to send personalized messages to each persona.

Slide 9

This slide contains information about an ideal buyer profile of businesses. It highlights that a buyer profile is a more detailed description of a company with whom you want to do business, including company size, industry, budget, etc. It also states that an ideal buyer profile should represent the type of organization that your business can best support.

Slide 10

This slide contains information about best practices for creating buyer profiles. The best practices are: Profiles should be evidence-based, based on customer interviews and research, validated through additional interviews or focus groups, and should be sorted according to their impact and importance.

Slide 11

This slide contains a list of sample questions businesses should consider when developing their buyer profile.