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Customer acquisition and growth tunnel model

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Presenting this set of slides with name Customer Acquisition And Growth Tunnel Model. This is a two stage process. The stages in this process are Get Customers, Grow Customers, Product Updates, Outreach Programs, Earned And Paid Media, Viral Loop. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.

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Content of this Powerpoint Presentation

Description:

The image presents a slide titled "Customer Acquisition and Growth Tunnel Model." It visually represents a strategic marketing funnel in the shape of a horizontal tunnel with two main areas: "Get Customers" and "Grow Customers". 

1. The "Get Customers" side starts with "Earned and paid media" leading into "Viral loop," suggesting methods to attract potential customers. 

2. The middle of the tunnel shows "Activate" and "Keep Customers" with strategies like "Outreach Programs" and "Blogs, RSS, e-mail." 

3. The "Grow Customers," extends into retention and expansion strategies like "Loyalty Programs," "Product Updates," "Up-sell," "Next-sell," "Cross-sell," and "Referrals."

Use Cases:

This slide is versatile and can be utilized across a range of industries where customer acquisition and growth are vital for business success.

1. E-commerce:

Use: Mapping online customer journey

Presenter: Marketing Manager

Audience: Sales and Marketing Teams

2. Software-as-a-Service (SaaS):

Use: Demonstrating user acquisition and retention strategies

Presenter: Growth Hacker

Audience: Product Managers

3. Telecommunications:

Use: Strategy for customer lifecycle management

Presenter: Customer Relationship Manager

Audience: Customer Service Representatives

4. Banking:

Use: Illustrating customer acquisition and cross-selling banking products

Presenter: Bank Branch Manager

Audience: Financial Advisors

5. Healthcare Services:

Use: Patient engagement and retention strategies

Presenter: Healthcare Marketing Specialist

Audience: Administrative Staff

6. Real Estate:

Use: Client acquisition and property portfolio growth

Presenter: Real Estate Broker

Audience: Sales Agents

7. Retail:

Use: Customer loyalty and repeat purchase strategies

Presenter: Retail Operations Manager

Audience: Store Managers and Team Leads

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