Creating customer value relationship ppt powerpoint presentation ideas background images

Description:

The image is a PowerPoint slide titled "Creating Customer Value," which outlines a five-step strategy for building customer relationships and enhancing customer value:

1. Understand the marketplace, customer needs, and wants: 

This involves researching the market and managing marketing information and customer data.

2. Design a customer-driven marketing strategy: 

This includes selecting customers to serve through segmentation and targeting and designing a value proposition through differentiation and positioning.

3. Construct an integrated marketing program: 

This step is about product (or service) design, building strong brands, and making attractive pricing and available promotions to communicate customer value.

4. Build profitable relationships and create delight: 

It involves CRM (Customer Relationship Management) to build strong relations with target customers and PRM (Partner Relationship Management) with marketing partners.

5. Capture Value from customers to create profit and customer equity: 

The final step focuses on creating customer satisfaction and delight, capturing customer lifetime value, and increasing the market share and share of customers.

These steps are part of a cyclical process where the value is captured from customers and in return, additional value is provided, creating a positive feedback loop.

Use Cases:

This type of slide is applicable across various industries for presentations aiming to improve customer relationships and value:

1. Retail:

Use: Enhancing customer shopping experience.

Presenter: Marketing Director

Audience: Store Managers, Marketing Team

2. Financial Services:

Use: Developing customer-centric financial products.

Presenter: Product Manager

Audience: Financial Advisors, Customer Service Teams

3. Telecommunications:

Use: Tailoring communication services to user needs.

Presenter: Customer Experience Officer

Audience: Service Designers, Sales Teams

4. Healthcare:

Use: Improving patient care through customer value strategies.

Presenter: Healthcare Administrator

Audience: Medical Staff, Patient Care Coordinators

5. Hospitality:

Use: Creating guest delight through personalized services.

Presenter: Service Manager

Audience: Hotel Operations, Customer Relations Staff

6. Software and Technology:

Use: Aligning product development with user needs.

Presenter: Product Development Manager

Audience: Development Teams, User Experience Designers

7. Automotive:

Use: Designing customer-driven sales and service experiences.

Presenter: Sales Manager

Audience: Dealership Owners, Customer Service Representatives