Consumer market segmentation ppt powerpoint presentation show visual aids
Discover an attractive interplay of colors with our Consumer Market Segmentation Ppt Powerpoint Presentation Show Visual Aids. Create the exact composite image you imagined..
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Presenting this set of slides with name Consumer Market Segmentation Ppt Powerpoint Presentation Show Visual Aids. This is a four stage process. The stages in this process are Consumer Market Segmentation, Geographic, Demographic, Behavioral, Psychographic. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.
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Content of this Powerpoint Presentation
Description:
The image is a PowerPoint slide titled "Consumer Market Segmentation," designed to illustrate different bases of segmenting a market. It visually separates market segmentation into four categories:
1. Geographic:Â
Includes variables such as region, country, population, and climate.
2. Demographic:Â
Encompasses age, gender, ethnicity, nationality, occupation, income, and family size.
3. Psychographic:Â
Considers brand loyalty, benefits sought, user status, usage rates, occasion, and readiness to buy.
4. Behavioral:Â
Looks at lifestyle, personality, values, and interests.
Each category is represented by an icon: a pin for Geographic, a person silhouette for Demographic, a gear for Psychographic, and a circular arrow pattern for Behavioral. The slide indicates that segmentation parameters can be adjusted to fit the needs of the presentation.
Use Cases:
Seven industries where this slide can be utilized are:
1. Retail:
Use: Tailoring product assortments to local tastes.
Presenter: Marketing Manager.
Audience: Regional Store Managers.
2. Automotive:
Use: Developing targeted sales strategies.
Presenter: Sales Analyst.
Audience: Dealership Network.
3. Financial Services:
Use: Customizing financial products for different segments.
Presenter: Product Development Lead.
Audience: Financial Advisors.
4. Real Estate:
Use: Marketing properties to specific demographic groups.
Presenter: Real Estate Marketer.
Audience: Investors and Homebuyers.
5. Consumer Electronics:
Use: Designing gadgets for diverse consumer lifestyles.
Presenter: Product Designer.
Audience: R&D Team.
6. Healthcare:
Use: Providing care tailored to patient demographics.
Presenter: Healthcare Administrator.
Audience: Medical Staff and Policy Makers.
7. E-commerce:
Use: Creating personalized shopping experiences.
Presenter: E-commerce Strategist.
Audience: UX Designers and Marketing Team.
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Consumer market segmentation ppt powerpoint presentation show visual aids with all 5 slides:
Create the exact composite image you imagined with our Consumer Market Segmentation Ppt Powerpoint Presentation Show Visual Aids. Discover an attractive interplay of colors.
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