Consumer insights powerpoint presentation slides

Slide 1: This slide introduces Consumer Insights with an imgery. State Your Company Name and begin.
Slide 2: This slide showcases Consumer Insights Outline consisting of- Research Methodology, Consumer Insights Assumptions, Need for Consumer Insights, Key Statistics, Data Collection & Processing, Consumer Insight Capabilities, Consumer Insight Components, Consumer Insight Characteristics, Consumer Insight Key Elements, Extrapolation & Validation of results, Top Tools for Consumer Insights, Potential Benefits of Consumer Insights.
Slide 3: This slide shows Research Methodology displaying- Survey programming, Survey design, Localization, Translation.
Slide 4: This slide shows Consumer Insights Assumptions displaying- Quantitative methods: Record how many, how often, when, Use standardized forms and spaces, Seek objectivity, Test a hypothesis, Find a single truth. Qualitative methods: Ask reasons why; seek meaning, Use natural setting, Rely on subjectivity, Pose a research question, Find multiple truths.
Slide 5: This slide shows Need For Consumer Insights with the following points- Lack of robust processes, Lack of Management Buy-In, Inadequate Data and Associated Skills, Absence of Clearly Defined Roles and responsibilities.
Slide 6: This slide displays Key Statistics to be displayed.
Slide 7: This slide shows Data Collection & Processing showcasing- Actively monitoring the data collection process as the field work kicks off is essential to the overall quality of the research results. Respondents selected based on age, gender, education, income, and region. Tools like SPSS, SAS, R would be used for data mining and analyzing. Extensive data checks assess for and remove outliers, speeders, and flat-liners to ensure data quality.
Slide 8: This slide showcases Consumer Insight Capabilities with the following subheadings- Business Support Services: Customer Management, accounting outsourcing, agile delivery. Business Intelligence Services: Financial reporting & analysis. Research Services: Product research, market research & competitor analysis. Data Management Services: Acquiring & managing data sources. Insight Services: Customer Management, accounting outsourcing, agile delivery. Data Science Services: Predictive analytics, Machine learning, Hadoop.
Slide 9: Consumer Insight Components
Slide 10: This slide showcases Consumer Insight Characteristics divided into- People Characteristic: Whole-Brain Mindset, Business Focus, Storytelling. Operational Characteristic: Data Synthesis, Independence, Integrated Planning, Collaboration, Experimentation, Forward-Looking Orientation, Affinity for Action.
Slide 11: This slide displays Consumer Insight Key Elements such as- Increased customer satisfaction, Reduced instances of avoidable contact, Reduced costs in marketing, More efficient match of need and provision.
Slide 12: This slide shows Extrapolation & Validation- Extrapolation and validation are the last vital steps before giving clients access to the data. Based on population census data, extrapolate the numbers to represent the active online population within the researched age bracket. Estimated margin of error 2%-3%, with a 95% confidence interval using the full sample.
Slide 13: This slide is titled Top Tools For Consumer Insights. You may change the content as per need.
Slide 14: This slide shows Youtube Analytics graphs and charts.
Slide 15: This slide showcases Google’s Audience Retention Tool.
Slide 16: This slide shows Google Trends for- Facebook, Myspace, Twitter.
Slide 17: This slide shows Google Analytics- It tracks the traffic to your website along with the performance of various web pages, Using Google Analytics you can also find out where your visitors are coming from, how much time they spend on the site, and their geographic distribution, One of the best features of Google Analytics is their Goal Funnel which sets up a list of URLs that the customer clicks through when they complete a purchase.
Slide 18: This slide shows Facebook Audience Insights showcasing- Relationship Status and Education Level.
Slide 19: This slide Potential Benefits of Consumer Insights such as- Improve the channel mix to lower cost to serve, Increase sales force effectiveness by targeting qualified prospects, Deliver higher returns on marketing and promotions investments, Increase sales to new and existing customers, Lower customer acquisition and retention costs, Reduce customer churn and increase loyalty.
Slide 20: This slide presents Consumer Insights Maturity Matrix Fast Followers, Front Runners, Cautious Adopters, Slow Starters in terms of Breadth of Consumer Insights, Success in Realizing Benefits from Consumer Insights.
Slide 21: This slide shows Journey Of An Insight Driven Business showing- Ignite: The Journey Demonstrate: Business Value Scale: The Capability Grow: Insight-Driven Business
Slide 22: This slide shows Consumer Engagement Principles such as- Control & Access, Transparency, Protection of Personal Information, Integrity in Social Media, Value Exchange, Simple Communications.
Slide 23: This slide showcases Consumer Insights Incorporates Benefits Across Marketing, Sales And Supply Chain In Consumer Products showing- Marketing Activities, Sales Activities, Supply Chain Activities, Customer Engagement, Cross-Selling and Up-Selling, New Product Development, Customer Retention, Brand Pricing, Category Strategy, Channel Management, Demand sensing, Smarter product distribution & supplier performance management, Inventory Planning & Replenishment, Brand Strategy, Customer Experience, Campaign Design & Execution, Trade spend optimization, Content creation, Forecasting, Assortment Breadth, Network Optimization, Category Management, Fleet Optimization, Salesforce Management, Customer acquisition, Level of Enablement of Activities by Consumer Insights, Success realized from Consumer Insights.
Slide 24: This slide showcases Customer Insights Icon Slide. You can use them as per need.
Slide 25: This is a Coffee Break slide to halt. You can change the content as per need.
Slide 26: This slide is titled Additional Slides to move forward. You can change the slide content as per need.
Slide 27: This is a Column chart slide. State specifications, comparison of products/entities here.
Slide 28: This is an Area chart slide. State specifications, comparison of products/entities here.
Slide 29: This is a Bar chart slide. State specifications, comparison of products/entities here.
Slide 30: This is Our Mission with Vision and Goals slide. State them here.
Slide 31: This is Our Team slide with names, designation and text boxes to fill information.
Slide 32: This is an About Us slide. State company/team specifications here.
Slide 33: This is a Financial score slide to state financial aspects etc.
Slide 34: This is a Comparison slide in creative form of males and females. State comparison, specifications etc. here.
Slide 35: This is Our Goal slide. State your goals here such as- Focus On Quality, Commitment & Dedication, Reliability.
Slide 36: This is a Location slide of USA image. Mark specific locations for company growth, market etc. here.
Slide 37: This is a Dashboard slide to state Low, medium and High aspects, kpis, metrics etc.
Slide 38: This is a Puzzle image slide. State information, specifications etc. here.
Slide 39: This is a Mind Map image slide to show segmentation, information, specifications etc.
Slide 40: This is a Target slide. State your targets here.
Slide 41: This is a Quotes slide to show something you want to convey. You may change the slide content as required.
Slide 42: This is a Post It slide to show important information, events etc. Pin your information here.
Slide 43: This slide showcases a Timeline to show milestones, important highlights etc.
Slide 44: This is a Lego image slide. State information, specifications etc. here.
Slide 45: This is a Hierarchy slide. State team/department, organization information, specifications etc. here.
Slide 46: This slide shows Silhouettes with text boxes. State people related information, specifications etc. here.
Slide 47: This is a Venn diagram slide to show information, specifications etc.
Slide 48: This is a Magnifying Glass image slide to show information, specifications etc.
Slide 49: This is a Bulb or Idea image slide to show ideas, innovative information etc.
Slide 50: This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.