Internet marketing strategy and implementation powerpoint presentation slides

Slide 1: This title slide introduces Internet Marketing- Strategy & Implementation. Add the name of your company here.
Slide 2: This slide contains the Table of Contents. It includes - Generate Insights - Perform Market Research to Identify Digital Opportunities, Reach - Develop Customer Acquisition Strategy, Attract - Appeal to Web Visitors, etc.
Slide 3: This is a table of content slide introducing STAGE 1: Generate Insights Perform Market Research to Identify Digital Opportunities.
Slide 4: This slide presents The Digital Marketing Funnel. It summarizes all the stages of marketing and channels to attract customers at each stage.
Slide 5: This slide presents the Digital Marketing Opportunities across Customer Journey. Here is another description of customer journey stages and marketing opportunities that digital marketers can make use of at each stage.
Slide 6: This slide presents What are your digital marketing capabilities? Get a realistic understanding of the digital marketing capabilities that your organization possesses to plan campaigns, execute them and measure their outcome.
Slide 7: This slide presents Our digital marketing capabilities. List out all the capabilities that you currently have or need to have to get the best results from your marketing department.
Slide 8: This slide presents the Email Marketing Dashboard. Here is an email marketing dashboard template to analyze the most successful marketing campaigns that can be replicated in the future.
Slide 9: This slide presents the AdWords Campaign Dashboard. Analyze the performance of your AdWords campaigns by seeing which keywords resulted in the most clicks, impressions, leads, and Cost Per Click.
Slide 10: This slide presents the Gather Customer Insights - Customer Segmentation (1/2). Get a thorough understanding of your customers- their demographics, psychographics, geography, and behavior.
Slide 11: This slide presents Analyze Performance of Previous Marketing Campaigns. Use a dashboard template to get a complete view of the impact of your previous campaigns and generate insights for the most effective marketing channels.
Slide 12: This slide presents the Gather Customer Insights - Customer Segmentation (2/2). Here is another customer segmentation template to visually showcase your customer demographics and psychographics.
Slide 13: This slide presents the Gather Customer Insights- Media Consumption. Understand which media your customers most frequently use and spend time on and their preferred mode of buying from you.
Slide 14: This slide presents the Gather Customer Insights- Shopping Behavior. Dig deeper to get more insights into the shopping behavior of your customers, their preferences, and motivations to purchase.
Slide 15: This slide presents the Create Customer Persona – Editable Template. Once you have gathered all customer insights, create a customer persona based on the similarities in the demographics, attitudes, interests, and goals shared by a particular group of customers.
Slide 16: Create Customer Journey Map. Based on your research findings, create a customer journey map that maps out how they think, feel and act at each stage of their journey.
Slide 17: This slide presents the Perform Situation Analysis to Audit Your Brand. Do a comprehensive situation analysis or SWOT analysis to get a realistic understanding of your strengths, weaknesses, opportunities, and threats, and strategies to take advantage or deal with any situation.
Slide 18: This slide presents the Benchmark Competitors. See where your company stands as compared to your competitors in terms of traffic and other marketing KPIs.
Slide 19: This slide presents the Benchmark Competitors. Here is another competitor analysis template to compare your marketing performance with your closest competitors. Use this Competitive Matrix to compare backlinks and other marketing strategies.
Slide 20: This slide presents the Set SMART Marketing Objectives. Once your market and customer research is done, set your marketing goals. These goals should be Specific, Measurable, Attainable, Relevant, and Time-based.
Slide 21: This slide presents the Outline Targeting Approach for Different Segments. Decide your targeting approach for each of the customer segments you have identified.
Slide 22: This slide presents the Unique Value Proposition & Preferred Channels. Ensure you have a strong pitch that covers your unique value proposition. List out the digital and traditional marketing channels you plan to use.
Slide 23: This slide presents the Marketing Mix. Plan out your marketing mix – the strategies for Product, Price, Place, and Promotion.
Slide 24: This is a table of content slide introducing STAGE 2: Reach Develop Customer Acquisition Strategy.
Slide 25: This slide presents the Types of Digital Marketing Activities for Reaching Customers. Make a list of all digital marketing activities you will carry out to reach the maximum prospects and customers.
Slide 26: This slide presents the Digital Marketing Strategies for Customer Acquisition. Also, list out digital marketing strategies at each stage of the customer lifecycle.
Slide 27: This slide presents the Integrate Media Channels to Maximize Reach. Specify the types of media channels you will use in your marketing strategy, including earned media, paid media, owned media, and shared media.
Slide 28: This slide presents the Plan How to Exploit All Media Channels for Customer Acquisition. Mention the resources you need to use each type of media channel and also the channels you will be using under Paid Media, Earned Media, Owned Media, and Managed Media.
Slide 29: This slide presents the Best Content Examples for Customer Acquisition. Here are some examples of content formats you can use in your marketing strategy to acquire more leads.
Slide 30: This slide presents the Prepare Your Marketing Budget. A very important section of building a marketing strategy specifies the details of your marketing budget so that you do not face any financial issues while executing campaigns.
Slide 31: This slide presents the Prepare Your Marketing Budget (Contd.). A very important section of building a marketing strategy specifies the details of your marketing budget so that you do not face any financial issues while executing campaigns.
Slide 32: This is a table of content slide introducing STAGE 3: Attract Appeal to Web Visitors.
Slide 33: This slide presents the Create Your Content Strategy Roadmap. Content marketing is a very powerful tool to attract new customers. List out your content strategy to get the maximum leverage from content.
Slide 34: This slide presents the Create Your Editorial Calendar. Plan out your content marketing calendar so that you can churn out blogs and other content pieces quickly and effectively.
Slide 35: This slide presents the Editorial Calendar Template 2. Here is another content calendar template to help marketing professionals and content teams plan their content execution.
Slide 36: This slide presents the Create Your Outreach Plan. An outreach plan is an important section of marketing strategy to describe your strategy of reaching out to maximum customers.
Slide 37: This slide presents the Create Your Engagement Plan. Once you have created a plan to reach customers, plan how you will engage those visitors on your website, social media, etc.
Slide 38: This is a table of content slide introducing TAGE 4: Convert Leads to Customers.
Slide 39: This slide presents the Review Site Conversion Funnels for Maximum Conversion. Measure the performance of your sales funnel or conversion funnel and plan how to optimize it better for increased conversions.
Slide 40: This slide presents the Build Your CRO (Conversion Rate Optimization) Plan. A Conversion Rate Optimization Plan lists out the key drivers that bring people to your website, barriers that led to dropout, and hooks that persuade people to use your product or service.
Slide 41: This slide presents the Perform A/B Testing to Increase Conversions. Marketing professionals use A/B testing to try out multiple variations of a campaign and see which one performs best. This involves having a control (current campaign) and variation (revised campaign).
Slide 42: This slide presents the Review Offline & Online Path to Purchase. With the changing digital landscape and consumer buying preferences, stay up to date with your customers’ offline and online shopping behavior.
Slide 43: This slide presents the Review Offline & Online Path to Purchase. Map out the complete customer journey, offline as well as online, to create a better marketing strategy.
Slide 44: This slide presents the Review Customer Journey Map. Review the customer journey you created in beginning. Refine it so that you are absolutely clear with customer touchpoints, customer experience, and improvement opportunities
Slide 45: This slide presents the Review Analytics. Measure the results of your marketing campaigns to see how they performed. Measure total spending, CPA, and CPC by the campaign, CTR, and customer acquisitions from each campaign.
Slide 46: This is a table of content slide introducing STAGE 5: Retain Engage Loyal Customers for Advocacy.
Slide 47: This slide presents the Customer Engagement Plan. A very important part of any marketing strategy is building a customer retention strategy. Here are some ways to engage your customers so that they stick with your brand.
Slide 48: This slide presents the Review Customer Engagement Dimensions. Measure how your brand performs with regards to each dimension of customer loyalty – perceived value for money, overall satisfaction, brand strength, and advocacy.
Slide 49: This slide presents Create Retention Plan. Show how you plan to follow up with your existing customers to maintain brand loyalty.
Slide 50: This slide presents the Use Customer Retention Strategies. Here are some customer retention strategies to help you get repeat business from your existing customers and turn them into brand loyalists and brand advocates.
Slide 51: This is the Internet Marketing- Strategy & Implementation for Icons Slide.
Slide 52: This slide presents the Additional Slides.
Slide 53: This slide presents the Agenda for the meeting, day, week, etc.
Slide 54: This slide presents the Company Introduction. Add a small description of your company(s) here.
Slide 55: This slide provides the Mission for the entire company. This includes the vision, the mission, and the goal.
Slide 56: This slide shows a Bar Chart Template that compares 2 products’ sales over a timeline of financial years.
Slide 57: This slide shows a Pie Chart Template that shows the contribution of each element as part of a whole.
Slide 58: This slide provides the Marketing Funnel Template to organize the marketing process.
Slide 59: This slide presents the Linear Diagram. It can show the stages of a process or project, etc.
Slide 60: This slide presents a Circular Diagram and the components that make up a project or concept.
Slide 61: This slide is a Marketing Roadmap Template to showcase the stages of a project, for example.
Slide 62: This slide is a Timeline template to showcase the progress of the steps of a project with time.
Slide 63: This is a Thank You slide where details such as the address, contact number, email address are added.